Rascasse Audience Intelligence

HealthLine Audience in United States

A data profile of the people who buy, follow and care about HealthLine in United States — modelled from more than twelve digital signal sources. HealthLine has an estimated audience of 5,470,852 people in United States.

#162among Website / Newspaper / Magazine in United States#254in Health

The average HealthLine fan in United States is 50.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Pharmacy, MSN, Health care, with strongest over-indexing on Pharmacy (3.27× the country average).

Demographically, the HealthLine audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HealthLine fan in United States is more female, around 50.9 years old, with strong Family Orientation tendencies and a notable affinity for Pharmacy.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HealthLine profile in United States.

Audience size
5.5M
in United States
Gender
68.8%♀
31.2% male
Age
50.9
average years
Country rank
#6166
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HealthLine

68.8% are female, 31.2% are male, average age 50.9.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for HealthLine audience in United States
MetricValue
Female68.8%
Male31.2%
Average age50.9
Estimated audience size5,470,852
Fig. 03

Age distribution

Ø 50.9
average years
Age distribution of the HealthLine audience in United States
Age bracketShare%
16-194%
20-297%
30-3911%
40-4921%
50+57%
Fig. 04

Worldwide distribution

67.7%

of the worldwide HealthLine audience comes from United States.

Worldwide audience distribution share by country for HealthLine
CountryShare
United States67.7%
India4.3%
Japan3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HealthLine audience in United States is strongest.

Fig. 05

Top regions by affinity

HealthLine fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.78×
02Washington, District of Columbia~30K1.73×
03Wyoming~10K1.71×
04Kansas~70K1.64×
05Iowa~70K1.53×
06Nebraska~40K1.50×
07New York~400K1.41×
08South Carolina~100K1.31×
09Ohio~200K1.12×
10Illinois~200K1.09×
11Colorado~90K1.09×
12California~600K1.05×
13Georgia~200K1.05×
14Oregon~70K1.04×
15Florida~400K1.01×
16Pennsylvania~200K1.00×
17North Carolina~200K1.00×
18New Jersey~100K1.00×
19Washington~100K1.00×
20Idaho~30K1.00×
21Connecticut~50K0.98×
22Utah~50K0.98×
23Massachusetts~100K0.97×
24Mississippi~40K0.97×
25Maryland~90K0.96×
26New Hampshire~20K0.96×
27Virginia~100K0.95×
28Missouri~80K0.94×
29West Virginia~20K0.94×
30Tennessee~100K0.92×
31Montana~10K0.92×
32Wisconsin~70K0.91×
33Kentucky~60K0.91×
34Indiana~90K0.90×
35South Dakota~10K0.90×
36Alaska~10K0.90×
37North Dakota~10K0.90×
38Michigan~100K0.89×
39Rhode Island~20K0.89×
40Minnesota~70K0.88×
41Alabama~70K0.88×
42Delaware~10K0.87×
43Maine~20K0.86×
44Arizona~90K0.85×
45Arkansas~40K0.85×
46Louisiana~60K0.83×
47Oklahoma~50K0.83×
48New Mexico~20K0.83×
49Hawaii~20K0.78×
50Nevada~40K0.76×
Fig. 06

Affinity by region

Affinity by region — HealthLine, United States
0.76×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HealthLine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HealthLine audience
#·InterestCategoryAffinity×
01Bus rapid transitCars & Mobility14.35×
02Diabetes mellitus type 2 awarenessHealth4.80×
03Retirement planningBusiness & Career4.70×
04Clinical trialHealth3.44×
05PharmacyBusiness & Career3.27×
06Health insuranceBusiness & Career3.10×
07Charitable organizationPolitics & Society2.90×
08Discount storesShopping2.48×
09MSNNews2.33×
10Nonprofit organizationPolitics & Society2.27×
11TraditionPolitics & Society2.20×
12RedditInternet & Social Media2.18×
13Health careBusiness & Career2.02×
14Organic foodFood & Beverages1.99×
15WalgreensShopping1.89×
16PinterestInternet & Social Media1.85×
17HappinessHealth1.75×
18NatureHome & Garden1.72×
19MedicineBusiness & Career1.55×
20RecipesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HealthLine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HealthLine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Community OrientationOPEN2.01×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HealthLine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
ExtroversionTHRILL0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HealthLine have in United States?

HealthLine has an estimated audience of 5,470,852 people in United States, concentrated in Texas and California.

02

What is the gender split and age of HealthLine fans?

68.8% of HealthLine fans are female, 31.2% are male, with an average age of 50.9 years.

03

Which brands do HealthLine fans like most?

HealthLine fans show strongest brand affinity for Pharmacy (3.27×), MSN (2.33×), and Health care (2.02×) over the country average.

04

Where do HealthLine fans live in United States?

HealthLine fans in United States are most concentrated in Texas (reach ~800K), California (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HealthLine fans also like?

Beyond HealthLine itself, the audience over-indexes on MSN (2.33×), Health care (2.02×), Nonprofit organization (2.27×), and Nature (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See HealthLine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HealthLine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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