HealthLine Audience in United States

HealthLine logo

HealthLine has an estimated audience of 5,456,170 people in United States. 68.8% are female, 31.2% are male, average age 50.9. Top regions: Texas, California, New York. Top brand affinities: Governor of Michigan, Cherish (group), headspace, Goop, Hibachi.

The average HealthLine fan in United States is 50.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Governor of Michigan, Cherish (group), headspace, with strongest over-indexing on Governor of Michigan (12.78× the country average). Demographically, the HealthLine audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of HealthLine fans

Demographic split for HealthLine audience in United States
MetricValue
Female68.8%
Male31.2%
Average age50.9
Estimated audience size5,456,170

Audience persona

The typical HealthLine fan in United States is more female, around 50.9 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for HealthLine in United States
RegionReachAffinity
Texas856,9481.83×
California630,9881.05×
New York413,3261.36×
Florida334,5430.91×
Illinois226,8051.25×
Ohio212,8651.27×
Pennsylvania186,0311.01×
North Carolina154,4310.94×
Georgia151,6470.9×
Virginia146,3871.1×
South Carolina144,2071.76×
New Jersey143,3511.03×
Michigan129,8380.91×
Washington127,7841.17×
Massachusetts117,1661.09×
Arizona106,1850.95×
Iowa96,7832.15×
Colorado91,7681.07×
Maryland90,6830.97×
Tennessee90,6510.83×
Indiana90,3490.91×
Oregon80,9271.29×
Missouri80,7440.92×
Minnesota77,0160.99×
Wisconsin75,8430.92×
Utah57,0161.17×
Alabama55,8670.73×
Connecticut54,4511×
Louisiana52,6600.75×
Oklahoma48,0510.79×
Kentucky47,2900.69×
Washington, District of Columbia37,9162.31×
Nevada35,3780.67×
Kansas35,2000.82×
Arkansas33,2720.74×
Mississippi30,9200.69×
Idaho28,5521.04×
Nebraska22,3360.82×
West Virginia21,9310.86×
New Mexico20,7760.76×
New Hampshire19,5510.91×
Maine16,0090.82×
Hawaii15,8570.68×
Rhode Island14,3020.82×
Montana12,8230.85×
Delaware9,9900.66×
Vermont9,5661×
North Dakota9,3180.83×
South Dakota8,9520.71×
Alaska8,2520.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HealthLine audience
BrandAffinityCategory
Governor of Michigan12.78×Politics & Society
Cherish (group)18.52×Music & Radio
headspace15.58×Health
Goop8.85×Internet & Social Media
Hibachi12.2×Food & Beverages
Google Home10.02×Technology & Electronics
Wok10.02×Food & Beverages
Israel3.12×Travel & Leisure
Historic site6.14×Arts & Culture
Fairy godmother10.14×Literature
Grace Slick11.56×Music & Radio
Vocal harmony5.94×Music & Radio
El Paso County, Colorado15.95×Travel & Leisure
Jeep Wagoneer6.5×Cars & Mobility
Grinch4.51×Movies & TV
TV Fanatic11.67×Movies & TV
Ira Glass17.77×Music & Radio
Cryptic crossword15.18×Technology & Electronics
Hipster8.6×Politics & Society
Kikar HaShabbat14.13×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HealthLine audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
Community OrientationOPEN1.48
Need for SecurityCONSERVATISM1.41
Price SensitivityPREMIUM1.39
MindfulnessBALANCE1.32
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for HealthLine
CountryShare
United States67.9%
India4.3%
Japan3.1%

See HealthLine audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does HealthLine have in United States?

HealthLine has an estimated audience of 5,456,170 people in United States, concentrated in Texas and California.

What is the gender split and age of HealthLine fans?

68.8% of HealthLine fans are female, 31.2% are male, with an average age of 50.9 years.

Which brands do HealthLine fans like most?

HealthLine fans show strongest brand affinity for Governor of Michigan (12.78×), Cherish (group) (18.52×), and headspace (15.58×) over the country average.

Where do HealthLine fans live in United States?

HealthLine fans in United States are most concentrated in Texas (reach 856,948), California (reach 630,988), and New York (reach 413,326). These three regions account for the largest share of the active audience.

What other brands do HealthLine fans also like?

Beyond HealthLine itself, the audience over-indexes on Cherish (group) (18.52×), headspace (15.58×), Goop (8.85×), and Hibachi (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HealthLine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.