Lost Highway (film) Audience in United States

Lost Highway (film) logo

Lost Highway (film) has an estimated audience of 637,501 people in United States. 41.9% are female, 58.1% are male, average age 49.8. Top regions: California, New York, Texas. Top brand affinities: San Jacinto, California, The Halal Guys, Urban Outfitters, Dog breed, Kendra Scott.

The average Lost Highway (film) fan in United States is 49.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include San Jacinto, California, The Halal Guys, Urban Outfitters, with strongest over-indexing on San Jacinto, California (82.59× the country average). Demographically, the Lost Highway (film) audience skews more male with an average age of 49.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Lost Highway (film) fans

Demographic split for Lost Highway (film) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age49.8
Estimated audience size637,501

Audience persona

The typical Lost Highway (film) fan in United States is more male, around 49.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for San Jacinto, California.

Top regions in United States

Top regions ranked by reach for Lost Highway (film) in United States
RegionReachAffinity
California102,4881.46×
New York55,5731.56×
Texas50,2020.92×
Florida31,7560.74×
Illinois27,5711.3×
Pennsylvania24,9391.16×
Washington20,6631.62×
Ohio19,5701×
Massachusetts18,6541.49×
North Carolina16,7320.87×
Georgia16,3080.83×
Michigan15,9240.96×
Virginia15,8251.02×
New Jersey15,6670.97×
Oregon13,9571.91×
Tennessee12,9991.02×
Colorado12,3881.23×
Indiana11,4630.98×
Missouri11,0361.07×
Minnesota10,8771.19×
Oklahoma9,7601.38×
Maryland9,1300.83×
Wisconsin8,9030.93×
Kentucky8,4031.05×
Arizona7,6520.59×
Connecticut7,2251.13×
Louisiana7,0900.86×
South Carolina6,5430.68×
Nevada5,8660.95×
Utah5,8401.02×
Iowa4,5420.86×
Kansas4,5220.9×
Alabama4,0720.46×
Arkansas4,0080.76×
New Mexico3,3791.06×
Mississippi3,1180.59×
Nebraska2,8690.9×
Maine2,8361.24×
Idaho2,7470.86×
New Hampshire2,6341.05×
Washington, District of Columbia2,6221.37×
West Virginia2,4480.82×
Rhode Island2,3341.15×
Montana2,1381.21×
Hawaii1,7220.63×
Vermont1,5771.41×
Delaware1,1280.64×
South Dakota9960.68×
North Dakota9440.72×
Alaska5470.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lost Highway (film) audience
BrandAffinityCategory
San Jacinto, California82.59×Travel & Leisure
The Halal Guys18.69×Food & Beverages
Urban Outfitters2.61×Shopping
Dog breed1.6×Pets & Animals
Kendra Scott3.63×Fashion & Accessoires
Combat sport1.68×Sports
Goop5.02×Internet & Social Media
Grinch3.59×Movies & TV
Throne of Glass6.45×Literature
Product design1.64×Business & Career
Bank account2.05×Business & Career
Jesse Plemons2.65×Movies & TV
Vocal harmony3.38×Music & Radio
Israel1.54×Travel & Leisure
Home staging3.78×Home & Garden
Historic site2.96×Arts & Culture
Glossier3.65×Beauty & Wellness
Jezebel (film)4.45×Movies & TV
Google Photos1.57×Technology & Electronics
Wok3.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lost Highway (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.33
PatriotismCONSERVATISM1.9
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.48
Risk AppetiteTHRILL1.43
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Lost Highway (film)
CountryShare
United States26.8%
Germany10.3%
France10.3%

See Lost Highway (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Lost Highway (film) have in United States?

Lost Highway (film) has an estimated audience of 637,501 people in United States, concentrated in California and New York.

What is the gender split and age of Lost Highway (film) fans?

41.9% of Lost Highway (film) fans are female, 58.1% are male, with an average age of 49.8 years.

Which brands do Lost Highway (film) fans like most?

Lost Highway (film) fans show strongest brand affinity for San Jacinto, California (82.59×), The Halal Guys (18.69×), and Urban Outfitters (2.61×) over the country average.

Where do Lost Highway (film) fans live in United States?

Lost Highway (film) fans in United States are most concentrated in California (reach 102,488), New York (reach 55,573), and Texas (reach 50,202). These three regions account for the largest share of the active audience.

What other brands do Lost Highway (film) fans also like?

Beyond Lost Highway (film) itself, the audience over-indexes on The Halal Guys (18.69×), Urban Outfitters (2.61×), Dog breed (1.6×), and Kendra Scott (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lost Highway (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.