Rascasse Audience Intelligence

Hawaii Five-O Audience in United States

A data profile of the people who buy, follow and care about Hawaii Five-O in United States — modelled from more than twelve digital signal sources. Hawaii Five-O has an estimated audience of 1,173,658 people in United States.

#405among TV series in United States#1555among Movie / TV Show / Series in United States#3720in Movies & TV

The average Hawaii Five-O fan in United States is 50.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include In Plain Sight, Sherlock Holmes (1984 TV series), ER (TV series), with strongest over-indexing on In Plain Sight (74.9× the country average).

Demographically, the Hawaii Five-O audience skews balanced with an average age of 50.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaii Five-O fan in United States is balanced, around 50.7 years old, with strong Spirituality tendencies and a notable affinity for In Plain Sight.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaii Five-O profile in United States.

Audience size
1.2M
in United States
Gender
53.3%♀
46.7% male
Age
50.7
average years
Country rank
#21201
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaii Five-O viewers

53.3% are female, 46.7% are male, average age 50.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Hawaii Five-O audience in United States
MetricValue
Female53.3%
Male46.7%
Average age50.7
Estimated audience size1,173,658
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the Hawaii Five-O audience in United States
Age bracketShare%
16-193%
20-295%
30-3914%
40-4928%
50+50%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Hawaii Five-O audience comes from United States.

Worldwide audience distribution share by country for Hawaii Five-O
CountryShare
United States36.1%
Germany12.5%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaii Five-O audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaii Five-O fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.21×
02Mississippi~10K1.43×
03Ohio~50K1.42×
04Kentucky~20K1.38×
05Tennessee~30K1.37×
06Maine~5K1.32×
07Alabama~20K1.29×
08North Carolina~40K1.28×
09West Virginia~6K1.27×
10Wisconsin~20K1.25×
11Pennsylvania~40K1.22×
12South Carolina~20K1.21×
13Michigan~30K1.20×
14Oklahoma~10K1.17×
15Delaware~3K1.17×
16Rhode Island~4K1.12×
17Maryland~20K1.09×
18Connecticut~10K1.08×
19Vermont~2K1.08×
20Florida~70K1.06×
21Missouri~20K1.05×
22Kansas~9K1.04×
23New Hampshire~4K1.03×
24Indiana~20K1.02×
25Georgia~30K0.98×
26Virginia~20K0.98×
27Louisiana~10K0.98×
28New Mexico~5K0.97×
29New Jersey~20K0.86×
30Massachusetts~20K0.85×
31Illinois~30K0.83×
32Alaska~2K0.83×
33Montana~2K0.82×
34Idaho~4K0.81×
35Texas~70K0.80×
36Arkansas~7K0.80×
37New York~40K0.77×
38Nebraska~4K0.77×
39Nevada~8K0.76×
40South Dakota~2K0.75×
41North Dakota~2K0.75×
42Arizona~20K0.72×
43Utah~7K0.72×
44Oregon~8K0.71×
45Washington~10K0.69×
46Colorado~10K0.69×
47Washington, District of Columbia~2K0.69×
48Minnesota~10K0.65×
49Iowa~6K0.65×
50California~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Hawaii Five-O, United States
0.61×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaii Five-O audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaii Five-O audience
#·InterestCategoryAffinity×
01In Plain SightMovies & TV74.90×
02Monk (TV series)Movies & TV44.61×
03Sherlock Holmes (1984 TV series)Movies & TV39.09×
04Endeavour (TV series)Movies & TV38.12×
05Hawaii Five-0Movies & TV29.83×
06ER (TV series)Movies & TV29.45×
07The CloserMovies & TV21.31×
08Elementary (TV series)Movies & TV17.51×
09Supergirl (U.S. TV series)Movies & TV17.21×
10CoinBusiness & Career6.74×
11Daily MailNews4.73×
12Photographic filmTechnology & Electronics3.74×
13Social scienceBusiness & Career3.27×
14News broadcastingBusiness & Career3.23×
15ResearchBusiness & Career3.04×
16CBSMovies & TV2.93×
17MoneyBusiness & Career2.83×
18NBCMovies & TV2.73×
19CommunicationTechnology & Electronics2.73×
20PrintingTechnology & Electronics2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaii Five-O audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaii Five-O audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Community OrientationOPEN1.48×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaii Five-O audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaii Five-O have in United States?

Hawaii Five-O has an estimated audience of 1,173,658 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Hawaii Five-O viewers?

53.3% of Hawaii Five-O fans are female, 46.7% are male, with an average age of 50.7 years.

03

Which brands do Hawaii Five-O fans like most?

Hawaii Five-O fans show strongest brand affinity for In Plain Sight (74.9×), Sherlock Holmes (1984 TV series) (39.09×), and ER (TV series) (29.45×) over the country average.

04

Where do Hawaii Five-O fans live in United States?

Hawaii Five-O fans in United States are most concentrated in Florida (reach ~70K), Texas (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaii Five-O fans also like?

Beyond Hawaii Five-O itself, the audience over-indexes on Sherlock Holmes (1984 TV series) (39.09×), ER (TV series) (29.45×), Endeavour (TV series) (38.12×), and Supergirl (U.S. TV series) (17.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii Five-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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