Hawaii Five-O Audience in United States

Hawaii Five-O logo

Hawaii Five-O has an estimated audience of 1,044,458 people in United States. 53.3% are female, 46.7% are male, average age 50.7. Top regions: Florida, Texas, California. Top brand affinities: In Plain Sight, ER (TV series), Sherlock Holmes (1984 TV series), Elementary (TV series), Monk (TV series).

The average Hawaii Five-O fan in United States is 50.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include In Plain Sight, ER (TV series), Sherlock Holmes (1984 TV series), with strongest over-indexing on In Plain Sight (74.9× the country average). Demographically, the Hawaii Five-O audience skews balanced with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hawaii Five-O fans

Demographic split for Hawaii Five-O audience in United States
MetricValue
Female53.3%
Male46.7%
Average age50.7
Estimated audience size1,044,458

Audience persona

The typical Hawaii Five-O fan in United States is balanced, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for In Plain Sight.

Top regions in United States

Top regions ranked by reach for Hawaii Five-O in United States
RegionReachAffinity
Florida77,9831.1×
Texas76,1000.85×
California72,8020.63×
New York50,2090.86×
Ohio50,0981.56×
Pennsylvania45,0311.28×
North Carolina40,8701.3×
Michigan34,4031.26×
Georgia32,9161.02×
Tennessee31,4571.5×
Illinois30,9800.89×
Virginia25,7961.01×
New Jersey22,8760.86×
Indiana20,2861.06×
South Carolina19,6901.25×
Alabama18,9961.3×
Wisconsin18,9471.21×
Maryland18,6191.04×
Missouri18,4101.09×
Kentucky18,0531.38×
Massachusetts17,6690.86×
Hawaii15,2803.4×
Oklahoma14,4781.25×
Louisiana13,8971.03×
Arizona13,8670.65×
Washington12,8460.61×
Mississippi11,9361.39×
Colorado11,8220.72×
Connecticut11,1701.07×
Kansas8,4131.02×
Minnesota8,2280.55×
Oregon8,0610.67×
Nevada7,3630.73×
Arkansas6,7530.78×
West Virginia6,1941.27×
Utah6,1400.66×
Maine5,2921.41×
New Mexico5,2761.01×
Iowa4,8610.56×
New Hampshire4,3671.06×
Idaho3,6050.69×
Rhode Island3,4401.03×
Delaware3,3031.15×
Nebraska3,2920.63×
Vermont2,0151.1×
Washington, District of Columbia1,9520.62×
Montana1,7330.6×
Alaska1,3930.62×
South Dakota1,1410.47×
North Dakota9630.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaii Five-O audience
BrandAffinityCategory
In Plain Sight74.9×Movies & TV
ER (TV series)29.45×Movies & TV
Sherlock Holmes (1984 TV series)39.09×Movies & TV
Elementary (TV series)17.51×Movies & TV
Monk (TV series)44.61×Movies & TV
News broadcasting3.23×Business & Career
Money2.83×Business & Career
Coin6.74×Business & Career
Daily Mail4.73×News
Photographic film3.74×Technology & Electronics
NBC2.73×Movies & TV
Research3.04×Business & Career
Supergirl (U.S. TV series)17.21×Movies & TV
Hawaii Five-029.83×Movies & TV
Social science3.27×Business & Career
The Closer21.31×Movies & TV
Communication2.73×Technology & Electronics
Printing2.57×Technology & Electronics
CBS2.93×Movies & TV
Endeavour (TV series)38.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaii Five-O audience
TraitClusterScore
PatriotismCONSERVATISM2.25
TravellingTHRILL1.88
SustainabilityBALANCE1.42
ExtroversionTHRILL1.35
Quality AwarenessPREMIUM1.32
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Hawaii Five-O
CountryShare
United States35.3%
Germany14.1%
United Kingdom9.2%

See Hawaii Five-O audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hawaii Five-O have in United States?

Hawaii Five-O has an estimated audience of 1,044,458 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hawaii Five-O fans?

53.3% of Hawaii Five-O fans are female, 46.7% are male, with an average age of 50.7 years.

Which brands do Hawaii Five-O fans like most?

Hawaii Five-O fans show strongest brand affinity for In Plain Sight (74.9×), ER (TV series) (29.45×), and Sherlock Holmes (1984 TV series) (39.09×) over the country average.

Where do Hawaii Five-O fans live in United States?

Hawaii Five-O fans in United States are most concentrated in Florida (reach 77,983), Texas (reach 76,100), and California (reach 72,802). These three regions account for the largest share of the active audience.

What other brands do Hawaii Five-O fans also like?

Beyond Hawaii Five-O itself, the audience over-indexes on ER (TV series) (29.45×), Sherlock Holmes (1984 TV series) (39.09×), Elementary (TV series) (17.51×), and Monk (TV series) (44.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii Five-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.