Rascasse Audience Intelligence

In Plain Sight Audience in United States

A data profile of the people who buy, follow and care about In Plain Sight in United States — modelled from more than twelve digital signal sources. In Plain Sight has an estimated audience of 580,477 people in United States.

#652among TV series in United States#2895among Movie / TV Show / Series in United States#6232in Movies & TV

The average In Plain Sight fan in United States is 34.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Silent Witness, Monk (TV series), Line of Duty, with strongest over-indexing on Silent Witness (419.48× the country average).

Demographically, the In Plain Sight audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In Plain Sight fan in United States is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Silent Witness.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In Plain Sight profile in United States.

Audience size
580K
in United States
Gender
53.6%♀
46.4% male
Age
34.3
average years
Country rank
#33469
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In Plain Sight viewers

53.6% are female, 46.4% are male, average age 34.3.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for In Plain Sight audience in United States
MetricValue
Female53.6%
Male46.4%
Average age34.3
Estimated audience size580,477
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the In Plain Sight audience in United States
Age bracketShare%
16-1931%
20-2928%
30-3912%
40-4913%
50+15%
Fig. 04

Worldwide distribution

56.9%

of the worldwide In Plain Sight audience comes from United States.

Worldwide audience distribution share by country for In Plain Sight
CountryShare
United States56.9%
United Kingdom11.8%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In Plain Sight audience in United States is strongest.

Fig. 05

Top regions by affinity

In Plain Sight fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K2.10×
02Texas~80K1.76×
03Kansas~5K1.21×
04Idaho~3K1.21×
05Missouri~10K1.18×
06Arizona~10K1.17×
07Wisconsin~10K1.17×
08South Dakota~1K1.17×
09Oklahoma~7K1.16×
10Iowa~5K1.15×
11Minnesota~9K1.13×
12Kentucky~8K1.13×
13Tennessee~10K1.09×
14South Carolina~9K1.07×
15Maine~2K1.07×
16Oregon~7K1.06×
17West Virginia~3K1.04×
18Ohio~20K1.03×
19New Hampshire~2K1.03×
20Indiana~10K1.02×
21Michigan~10K1.00×
22Alaska~1K1.00×
23Alabama~8K0.99×
24Nebraska~3K0.99×
25Montana~2K0.99×
26Washington~10K0.98×
27North Carolina~20K0.97×
28Arkansas~4K0.96×
29Vermont<1K0.96×
30Mississippi~4K0.95×
31Pennsylvania~20K0.94×
32Colorado~8K0.94×
33Delaware~1K0.94×
34Louisiana~6K0.92×
35Illinois~20K0.90×
36North Dakota~1K0.89×
37Maryland~8K0.88×
38Utah~4K0.88×
39Rhode Island~2K0.88×
40Virginia~10K0.86×
41Massachusetts~9K0.85×
42Connecticut~5K0.85×
43Nevada~4K0.85×
44Georgia~10K0.80×
45Florida~30K0.78×
46New Jersey~10K0.78×
47Hawaii~2K0.78×
48Washington, District of Columbia~1K0.74×
49New York~20K0.70×
50California~40K0.66×
Fig. 06

Affinity by region

Affinity by region — In Plain Sight, United States
0.66×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In Plain Sight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In Plain Sight audience
#·InterestCategoryAffinity×
01Silent WitnessMovies & TV419.48×
02Monk (TV series)Movies & TV177.81×
03Line of DutyMovies & TV123.87×
04Hawaii Five-OMovies & TV74.90×
05Dan StevensMovies & TV66.00×
06Midsomer MurdersMovies & TV64.02×
07BroadchurchMovies & TV57.81×
08Hawaii Five-0Movies & TV56.64×
09MacGyverMovies & TV51.07×
10Trading PlacesMovies & TV37.34×
11The X-FilesMovies & TV28.36×
12A Beautiful Mind (film)Movies & TV23.11×
13Blue Bloods (TV series)Movies & TV22.32×
14Jessica ChastainMovies & TV20.00×
15Will PoulterMovies & TV20.00×
16Kate BeckinsaleMovies & TV17.00×
17Gordon RamseyFood & Beverages16.15×
18Helen MirrenMovies & TV14.61×
19DailymotionMovies & TV13.15×
20Diane KeatonMovies & TV6.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In Plain Sight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In Plain Sight audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
IndividualismJOY1.51×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In Plain Sight audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In Plain Sight have in United States?

In Plain Sight has an estimated audience of 580,477 people in United States, concentrated in Texas and California.

02

What is the gender split and age of In Plain Sight viewers?

53.6% of In Plain Sight fans are female, 46.4% are male, with an average age of 34.3 years.

03

Which brands do In Plain Sight fans like most?

In Plain Sight fans show strongest brand affinity for Silent Witness (419.48×), Monk (TV series) (177.81×), and Line of Duty (123.87×) over the country average.

04

Where do In Plain Sight fans live in United States?

In Plain Sight fans in United States are most concentrated in Texas (reach ~80K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do In Plain Sight fans also like?

Beyond In Plain Sight itself, the audience over-indexes on Monk (TV series) (177.81×), Line of Duty (123.87×), Hawaii Five-O (74.9×), and Dan Stevens (66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See In Plain Sight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In Plain Sight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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