In Plain Sight Audience in United States

In Plain Sight logo

In Plain Sight has an estimated audience of 548,633 people in United States. 53.6% are female, 46.4% are male, average age 34.3. Top regions: Texas, California, Florida. Top brand affinities: Non-celiac gluten sensitivity, Home equity, Howard Gardner, The Nice Guys, Suhr Guitars.

The average In Plain Sight fan in United States is 34.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Non-celiac gluten sensitivity, Home equity, Howard Gardner, with strongest over-indexing on Non-celiac gluten sensitivity (168.87× the country average). Demographically, the In Plain Sight audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of In Plain Sight fans

Demographic split for In Plain Sight audience in United States
MetricValue
Female53.6%
Male46.4%
Average age34.3
Estimated audience size548,633

Audience persona

The typical In Plain Sight fan in United States is balanced, around 34.3 years old, with strong Social Media Usage tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for In Plain Sight in United States
RegionReachAffinity
Texas55,3171.17×
California40,5850.67×
Florida29,0040.78×
New York21,7670.71×
Illinois17,7500.97×
Ohio17,5081.04×
Pennsylvania16,5550.9×
North Carolina16,1670.98×
Michigan14,3661×
Arizona14,0131.25×
Georgia13,5680.8×
Tennessee12,4211.13×
Virginia11,7300.88×
Washington11,2081.02×
New Jersey11,0870.79×
Missouri11,0111.25×
Wisconsin10,0431.22×
Indiana10,0221×
Minnesota9,6261.22×
Massachusetts9,5270.88×
South Carolina8,9031.08×
Colorado8,5100.98×
Kentucky8,2981.21×
Maryland8,2270.87×
Alabama7,6210.99×
Oklahoma7,3511.21×
Oregon6,8311.09×
Louisiana6,7040.95×
New Mexico6,5302.37×
Kansas5,9211.37×
Iowa5,3861.19×
Connecticut4,4360.81×
Nevada4,4210.83×
Utah4,3550.89×
Arkansas4,1780.92×
Mississippi3,9070.86×
Idaho3,3201.21×
Nebraska2,8681.04×
West Virginia2,5060.98×
New Hampshire2,1500.99×
Maine1,9110.97×
South Dakota1,6931.34×
Hawaii1,5770.67×
Montana1,4300.94×
Rhode Island1,2750.73×
Delaware1,2590.83×
Alaska1,2511.07×
Washington, District of Columbia1,0150.62×
North Dakota7900.7×
Vermont7230.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In Plain Sight audience
BrandAffinityCategory
Non-celiac gluten sensitivity168.87×Health
Home equity20×Home & Garden
Howard Gardner77.51×Literature
The Nice Guys20.38×Movies & TV
Suhr Guitars43.44×Music & Radio
The Halal Guys9.13×Food & Beverages
Elsword15.6×Games
Jingoism1.78×Politics & Society
HICKIES15.21×Fashion & Accessoires
Hocus Pocus3.67×Movies & TV
Google Photos1.89×Technology & Electronics
Home staging3.91×Home & Garden
Gimlet (cocktail)19.5×Food & Beverages
Hog Hunting1.78×Sports
Kappa Sigma7.47×Business & Career
Loincloth11.35×Fashion & Accessoires
Grinch1.91×Movies & TV
Monogram1.8×Home & Garden
Personalised Gifts2.05×Home & Garden
Vocal harmony2.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In Plain Sight audience
TraitClusterScore
Social Media UsageJOY1.13
Urban LifestyleOPEN1.12
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.11
Family OrientationCONSERVATISM1.1
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for In Plain Sight
CountryShare
United States61.3%
United Kingdom12.0%
Australia7.8%

See In Plain Sight audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does In Plain Sight have in United States?

In Plain Sight has an estimated audience of 548,633 people in United States, concentrated in Texas and California.

What is the gender split and age of In Plain Sight fans?

53.6% of In Plain Sight fans are female, 46.4% are male, with an average age of 34.3 years.

Which brands do In Plain Sight fans like most?

In Plain Sight fans show strongest brand affinity for Non-celiac gluten sensitivity (168.87×), Home equity (20×), and Howard Gardner (77.51×) over the country average.

Where do In Plain Sight fans live in United States?

In Plain Sight fans in United States are most concentrated in Texas (reach 55,317), California (reach 40,585), and Florida (reach 29,004). These three regions account for the largest share of the active audience.

What other brands do In Plain Sight fans also like?

Beyond In Plain Sight itself, the audience over-indexes on Home equity (20×), Howard Gardner (77.51×), The Nice Guys (20.38×), and Suhr Guitars (43.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In Plain Sight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.