A data profile of the people who buy, follow and care about Snuff (tobacco) in United States — modelled from more than twelve digital signal sources. Snuff (tobacco) has an estimated audience of 1,347,583 people in United States.
Snuff (tobacco) has an estimated audience of 1,347,583 people in United States. 46.2% are female, 53.8% are male, average age 43.9. Top brand affinities: Camel (cigarette), Zippo, Smoking, PubMed, Tobacco pipe.
Top brand affinities include Camel (cigarette), Zippo, Smoking, with strongest over-indexing on Camel (cigarette) (38.4× the country average).
Demographically, the Snuff (tobacco) audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Snuff (tobacco) fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Camel (cigarette).
The key figures that characterise the Snuff (tobacco) profile in United States.
46.2% are female, 53.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 43.9 |
| Estimated audience size | 1,347,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Snuff (tobacco) audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 6.6% |
| Canada | 6.1% |
The strongest cross-interests of the Snuff (tobacco) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camel (cigarette) | Food & Beverages | 38.40× | ||
| 02 | Zippo | Food & Beverages | 32.01× | ||
| 03 | Tobacco pipe | Food & Beverages | 19.56× | ||
| 04 | PubMed | Internet & Social Media | 18.39× | ||
| 05 | Smoking | Food & Beverages | 11.96× | ||
| 06 | Tobacco | Food & Beverages | 9.50× | ||
| 07 | Cigarette | Food & Beverages | 8.12× | ||
| 08 | Discount Tire | Shopping | 4.51× | ||
| 09 | Real property | Home & Garden | 3.99× | ||
| 10 | FedEx | Business & Career | 3.73× | ||
| 11 | Subway | Food & Beverages | 3.27× | ||
| 12 | Rail transport | Travel & Leisure | 2.97× | ||
| 13 | Hardware store | Home & Garden | 2.85× | ||
| 14 | Pizza Hut | Food & Beverages | 2.67× | ||
| 15 | McDonald's | Food & Beverages | 2.65× | ||
| 16 | Internet & Social Media | 2.64× | |||
| 17 | Mortgage loans | Business & Career | 1.94× | ||
| 18 | Internet & Social Media | 1.90× | |||
| 19 | Dollar General | Shopping | 1.85× | ||
| 20 | Starbucks | Food & Beverages | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.25× | |
| Convenience Orientation | PREMIUM | 1.74× | |
| Need for Security | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.53× | |
| Design Affinity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Snuff (tobacco). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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