Babybjörn Audience in United States
Babybjörn has an estimated audience of 465,985 people in United States. 86.8% are female, 13.2% are male, average age 32.2. Top regions: California, New York, Texas.
The average Babybjörn fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats
Demographics of Babybjörn fans
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 32.2 |
| Estimated audience size | 465,985 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 93,608 | 1.83× |
| New York | 51,157 | 1.96× |
| Texas | 43,931 | 1.1× |
| Florida | 36,436 | 1.15× |
| New Jersey | 22,725 | 1.92× |
| Illinois | 20,825 | 1.34× |
| Washington | 16,930 | 1.81× |
| Pennsylvania | 16,813 | 1.07× |
| Massachusetts | 15,615 | 1.7× |
| North Carolina | 13,382 | 0.95× |
| Virginia | 13,332 | 1.17× |
| Ohio | 13,205 | 0.92× |
| Georgia | 12,905 | 0.9× |
| Michigan | 11,057 | 0.91× |
| Arizona | 9,120 | 0.96× |
| Maryland | 8,955 | 1.12× |
| Tennessee | 7,990 | 0.85× |
| Colorado | 7,942 | 1.08× |
| Indiana | 6,396 | 0.75× |
| Oregon | 6,379 | 1.19× |
| Minnesota | 6,278 | 0.94× |
| Connecticut | 6,274 | 1.34× |
| South Carolina | 6,018 | 0.86× |
| Wisconsin | 5,376 | 0.77× |
| Missouri | 5,162 | 0.69× |
| Kentucky | 4,780 | 0.82× |
| Alabama | 4,410 | 0.68× |
| Louisiana | 4,039 | 0.67× |
| Oklahoma | 3,719 | 0.72× |
| Nevada | 3,404 | 0.76× |
| Utah | 3,340 | 0.8× |
| Arkansas | 2,871 | 0.75× |
| Iowa | 2,656 | 0.69× |
| Hawaii | 2,608 | 1.3× |
| Kansas | 2,264 | 0.62× |
| Mississippi | 2,184 | 0.57× |
| New Hampshire | 2,139 | 1.17× |
| Idaho | 1,997 | 0.85× |
| Washington, District of Columbia | 1,855 | 1.32× |
| Rhode Island | 1,664 | 1.12× |
| Maine | 1,663 | 1.0× |
| Nebraska | 1,454 | 0.62× |
| Delaware | 1,130 | 0.88× |
| New Mexico | 1,099 | 0.47× |
| West Virginia | 1,081 | 0.5× |
| Montana | 1,003 | 0.78× |
| Vermont | 959 | 1.17× |
| Alaska | 863 | 0.87× |
| North Dakota | 844 | 0.88× |
| South Dakota | 743 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 13.4% |
| Germany | 7.4% |
See Babybjörn audiences in other countries
More Strollers / car seats audiences in United States
- Maxi-Cosi (1,029,418)
- UPPAbaby (978,596)
- Bugaboo (355,989)
- Quinny (188,699)
- Graco (baby products) (25,274)
How to read this data
Audience size is the estimated number of people in United States who actively search for Babybjörn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.