Bugaboo Audience in United States
Bugaboo has an estimated audience of 355,989 people in United States. 87.8% are female, 12.2% are male, average age 32.1. Top regions: California, New York, Texas.
The average Bugaboo fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Bugaboo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats
Demographics of Bugaboo fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 32.1 |
| Estimated audience size | 355,989 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,585 | 1.39× |
| New York | 43,840 | 2.2× |
| Texas | 32,882 | 1.07× |
| Florida | 23,752 | 0.99× |
| Illinois | 15,043 | 1.27× |
| New Jersey | 14,723 | 1.63× |
| Pennsylvania | 10,902 | 0.91× |
| Massachusetts | 10,596 | 1.51× |
| Washington | 10,522 | 1.47× |
| Georgia | 9,844 | 0.9× |
| Ohio | 9,826 | 0.9× |
| Indiana | 9,659 | 1.49× |
| North Carolina | 9,623 | 0.9× |
| Virginia | 8,498 | 0.98× |
| Arizona | 8,178 | 1.13× |
| Michigan | 8,023 | 0.86× |
| Maryland | 7,241 | 1.18× |
| Tennessee | 6,402 | 0.9× |
| Colorado | 5,829 | 1.04× |
| Oregon | 4,993 | 1.22× |
| Missouri | 4,923 | 0.86× |
| Alabama | 4,725 | 0.95× |
| Minnesota | 4,670 | 0.92× |
| South Carolina | 4,637 | 0.87× |
| Connecticut | 4,305 | 1.21× |
| Kentucky | 4,122 | 0.92× |
| Wisconsin | 3,984 | 0.74× |
| Louisiana | 3,689 | 0.8× |
| Nevada | 3,531 | 1.03× |
| Oklahoma | 3,495 | 0.88× |
| Utah | 2,819 | 0.88× |
| Iowa | 2,224 | 0.76× |
| Arkansas | 2,201 | 0.75× |
| Kansas | 2,078 | 0.74× |
| Mississippi | 1,964 | 0.67× |
| Hawaii | 1,957 | 1.28× |
| Washington, District of Columbia | 1,573 | 1.47× |
| Idaho | 1,477 | 0.83× |
| Nebraska | 1,385 | 0.78× |
| New Mexico | 1,364 | 0.76× |
| New Hampshire | 1,244 | 0.89× |
| West Virginia | 1,226 | 0.74× |
| Montana | 1,049 | 1.06× |
| Maine | 1,028 | 0.81× |
| Alaska | 913 | 1.2× |
| Rhode Island | 898 | 0.79× |
| Delaware | 811 | 0.83× |
| North Dakota | 532 | 0.73× |
| South Dakota | 503 | 0.61× |
| Vermont | 479 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.54 |
| Indulgence | JOY | 2.32 |
| Luxury Orientation | PREMIUM | 1.99 |
| DIY Mentality | THRILL | 1.77 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Spain | 14.1% |
| Germany | 11.2% |
See Bugaboo audiences in other countries
More Strollers / car seats audiences in United States
- Maxi-Cosi (1,029,418)
- UPPAbaby (978,596)
- Babybjörn (464,397)
- Quinny (188,699)
- Graco (baby products) (25,274)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bugaboo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.