Bonang Audience in United States

Bonang has an estimated audience of 518,850 people in United States. 55.1% are female, 44.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Perodua, Autism Awareness, Diabetes mellitus awareness, Hair Extensions, Microblogging.

The average Bonang fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Perodua, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Perodua (263.46× the country average). Demographically, the Bonang audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bonang fans

Demographic split for Bonang audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.6
Estimated audience size518,850

Audience persona

The typical Bonang fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Perodua.

Top regions in United States

Top regions ranked by reach for Bonang in United States
RegionReachAffinity
California24,0920.42×
Texas15,0100.34×
New York13,0170.45×
Florida10,8240.31×
Georgia8,4740.53×
Massachusetts8,4120.82×
Pennsylvania8,3390.48×
Maryland6,9710.78×
Iowa6,7511.58×
Illinois6,3550.37×
North Carolina6,3390.41×
Ohio4,9410.31×
New Jersey4,7190.36×
Mississippi4,6631.09×
Tennessee4,2890.41×
Virginia4,2540.34×
Alabama4,2100.58×
Louisiana4,1460.62×
Arkansas4,1430.97×
Michigan4,0990.3×
Oklahoma4,0510.7×
Kentucky3,9870.61×
South Carolina3,9550.51×
Minnesota3,8850.52×
Indiana3,8530.41×
West Virginia3,8501.59×
Hawaii3,6791.65×
Kansas3,5560.87×
Idaho3,5551.37×
Washington3,5190.34×
Missouri3,4450.41×
Arizona3,4030.32×
Montana3,3492.33×
South Dakota3,3052.76×
Wisconsin3,2610.42×
North Dakota3,2183.02×
New Hampshire3,1721.55×
Wyoming3,1144.05×
Nebraska3,1061.19×
Connecticut3,1010.6×
New Mexico3,0901.19×
Nevada3,0800.61×
Rhode Island3,0631.85×
Maine3,0611.65×
Colorado3,0410.37×
Oregon3,0400.51×
Utah3,0220.65×
Vermont3,0133.31×
Delaware2,7431.92×
Washington, District of Columbia1,9801.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonang audience
BrandAffinityCategory
Perodua263.46×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Hair Extensions8.55×Beauty & Wellness
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Michael Bolton36.16×Music & Radio
Income tax13.19×Business & Career
Ne-Yo38.8×Music & Radio
University of Southern California17.93×Business & Career
United States national football team13.11×Sports
Group buying11.12×Shopping
Planet Fitness2.92×Sports
Charles, Prince of Wales18.87×Politics & Society
Costa Brava62.59×Travel & Leisure
Paul Mitchell25.7×Beauty & Wellness
Nigeria5.25×Travel & Leisure
Natasha Lyonne8.9×Movies & TV
essie23.39×Beauty & Wellness
Diaper bag4.28×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonang audience
TraitClusterScore
PatriotismCONSERVATISM2.15
Quality AwarenessPREMIUM1.32
IndividualismJOY1.25
TraditionCONSERVATISM1.24
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Bonang
CountryShare
United States33.7%
South Africa12.0%
Japan10.6%

See Bonang audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Bonang have in United States?

Bonang has an estimated audience of 518,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Bonang fans?

55.1% of Bonang fans are female, 44.9% are male, with an average age of 34.6 years.

Which brands do Bonang fans like most?

Bonang fans show strongest brand affinity for Perodua (263.46×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Bonang fans live in United States?

Bonang fans in United States are most concentrated in California (reach 24,092), Texas (reach 15,010), and New York (reach 13,017). These three regions account for the largest share of the active audience.

What other brands do Bonang fans also like?

Beyond Bonang itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Hair Extensions (8.55×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.