Rascasse Audience Intelligence

Bonang Audience in United States

A data profile of the people who buy, follow and care about Bonang in United States — modelled from more than twelve digital signal sources. Bonang has an estimated audience of 518,850 people in United States.

#11237among Topic in United States#5008in Music & Radio

The average Bonang fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Southern California, Michael Bolton, University of California, Berkeley, with strongest over-indexing on University of Southern California (58.95× the country average).

Demographically, the Bonang audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonang fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for University of Southern California.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonang profile in United States.

Audience size
519K
in United States
Gender
55.1%♀
44.9% male
Age
34.6
average years
Country rank
#35840
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonang fans

55.1% are female, 44.9% are male, average age 34.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Bonang audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.6
Estimated audience size518,850
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Bonang audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Bonang audience comes from United States.

Worldwide audience distribution share by country for Bonang
CountryShare
United States33.7%
South Africa12.0%
Japan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonang audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonang fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.74×
02Vermont~1K1.38×
03North Dakota~1K1.23×
04South Dakota~1K1.21×
05Maine~2K1.20×
06Rhode Island~2K1.16×
07Montana~2K1.15×
08Delaware~2K1.15×
09Iowa~5K1.14×
10Hawaii~3K1.14×
11Washington, District of Columbia~2K1.09×
12West Virginia~3K1.07×
13New Hampshire~2K1.07×
14Idaho~3K1.06×
15New Mexico~3K1.03×
16Nebraska~3K1.03×
17Mississippi~4K1.02×
18Alaska~1K1.02×
19Kansas~4K1.00×
20Arkansas~4K0.99×
21Oklahoma~6K0.96×
22Connecticut~5K0.96×
23Utah~4K0.95×
24Alabama~7K0.94×
25Louisiana~6K0.94×
26Kentucky~6K0.94×
27Nevada~5K0.94×
28Maryland~8K0.93×
29Oregon~6K0.93×
30South Carolina~7K0.92×
31Missouri~8K0.91×
32Wisconsin~7K0.91×
33Indiana~9K0.90×
34Minnesota~7K0.90×
35Tennessee~9K0.89×
36Colorado~7K0.89×
37Arizona~9K0.88×
38Washington~9K0.87×
39Michigan~10K0.86×
40New Jersey~10K0.85×
41Virginia~10K0.85×
42Ohio~10K0.84×
43North Carolina~10K0.84×
44Georgia~10K0.83×
45Pennsylvania~10K0.82×
46Illinois~10K0.81×
47Florida~30K0.74×
48New York~20K0.73×
49Texas~30K0.68×
50California~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Bonang, United States
0.64×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonang audience
#·InterestCategoryAffinity×
01PeroduaCars & Mobility117.44×
02Costa BravaTravel & Leisure91.18×
03Michael BoltonMusic & Radio75.70×
04University of Southern CaliforniaBusiness & Career58.95×
05Ne-YoMusic & Radio51.52×
06Art NouveauArts & Culture38.84×
07University of California, BerkeleyBusiness & Career38.22×
08Portia de RossiMovies & TV26.59×
09Paul MitchellBeauty & Wellness26.01×
10University of WashingtonBusiness & Career13.74×
11Colgate UniversityBusiness & Career12.17×
12Great ClipsBeauty & Wellness5.86×
13QVCMovies & TV5.11×
14NigeriaTravel & Leisure4.54×
15Hair ExtensionsBeauty & Wellness4.39×
16KeratinBeauty & Wellness4.26×
17FedExBusiness & Career3.44×
18Planet FitnessSports2.90×
19Discount storesShopping2.84×
20PinterestInternet & Social Media2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Family OrientationCONSERVATISM1.80×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonang audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.88×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonang have in United States?

Bonang has an estimated audience of 518,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bonang fans?

55.1% of Bonang fans are female, 44.9% are male, with an average age of 34.6 years.

03

Which brands do Bonang fans like most?

Bonang fans show strongest brand affinity for University of Southern California (58.95×), Michael Bolton (75.7×), and University of California, Berkeley (38.22×) over the country average.

04

Where do Bonang fans live in United States?

Bonang fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bonang fans also like?

Beyond Bonang itself, the audience over-indexes on Michael Bolton (75.7×), University of California, Berkeley (38.22×), Ne-Yo (51.52×), and Perodua (117.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Bonang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →