Indiana Hoosiers Audience in United States

Indiana Hoosiers logo

Indiana Hoosiers has an estimated audience of 573,833 people in United States. 40.8% are female, 59.2% are male, average age 39.0. Top regions: Indiana, Illinois, Florida. Top brand affinities: Finding Your Roots, Keiki, Nebraska Cornhuskers football, Jesse Plemons, Pro-Ject.

The average Indiana Hoosiers fan in United States is 39.0 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Florida. Top brand affinities include Finding Your Roots, Keiki, Nebraska Cornhuskers football, with strongest over-indexing on Finding Your Roots (23.47× the country average). Demographically, the Indiana Hoosiers audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Indiana Hoosiers fans

Demographic split for Indiana Hoosiers audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.0
Estimated audience size573,833

Audience persona

The typical Indiana Hoosiers fan in United States is more male, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Finding Your Roots.

Top regions in United States

Top regions ranked by reach for Indiana Hoosiers in United States
RegionReachAffinity
Indiana134,49712.83×
Illinois34,4351.8×
Florida31,9610.82×
California28,2250.45×
Ohio27,6161.56×
Texas26,3810.53×
Michigan19,9491.33×
New York17,4420.54×
Pennsylvania14,5440.75×
Georgia14,0650.8×
Kentucky12,7991.78×
North Carolina11,9890.69×
Tennessee11,2960.98×
Virginia10,0850.72×
Missouri9,8211.06×
Wisconsin8,9771.04×
New Jersey8,6980.6×
South Carolina8,3530.97×
Arizona7,8830.67×
Colorado7,6900.85×
Iowa7,2211.53×
Minnesota7,0460.86×
Washington6,9550.6×
Alabama6,2510.78×
Mississippi5,6101.19×
Maryland5,2260.53×
Massachusetts5,0680.45×
Nebraska4,4801.56×
Nevada4,0030.72×
Oregon3,8520.59×
Louisiana3,7560.51×
Arkansas3,5150.74×
Oklahoma3,2790.51×
Kansas2,9740.66×
Connecticut2,8380.49×
New Mexico2,3140.8×
Utah1,9970.39×
West Virginia1,8780.7×
Washington, District of Columbia1,7050.99×
Idaho1,5510.54×
New Hampshire1,0280.45×
Hawaii9370.38×
Montana9130.57×
Rhode Island9090.5×
South Dakota8510.64×
Maine7980.39×
North Dakota6830.58×
Delaware6400.4×
Alaska4080.33×
Wyoming4060.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana Hoosiers audience
BrandAffinityCategory
Finding Your Roots23.47×Movies & TV
Keiki17.14×Home & Garden
Nebraska Cornhuskers football2.82×Sports
Jesse Plemons2.66×Movies & TV
Pro-Ject3.14×Music & Radio
Unique Gifts1.62×Shopping
Vocal harmony2.96×Music & Radio
Sinaloa2.35×Travel & Leisure
Urban horticulture2.26×Home & Garden
Quiche7.85×Food & Beverages
Historic site2.49×Arts & Culture
UK garage3×Music & Radio
JDSU1.66×Business & Career
Home staging2.82×Home & Garden
Grinch2.14×Movies & TV
South Asian cuisine4.64×Food & Beverages
Noodle (Gorillaz)1.84×Music & Radio
Monogram1.96×Home & Garden
Tuscany3.49×Travel & Leisure
Staycation1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana Hoosiers audience
TraitClusterScore
TraditionCONSERVATISM1.44
Family OrientationCONSERVATISM1.24
Community OrientationOPEN1.2
Career OrientationPOWER1.09
Price SensitivityPREMIUM1.05
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Indiana Hoosiers
CountryShare
United States87.9%
Canada2.1%
United Kingdom1.3%

See Indiana Hoosiers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Indiana Hoosiers have in United States?

Indiana Hoosiers has an estimated audience of 573,833 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Indiana Hoosiers fans?

40.8% of Indiana Hoosiers fans are female, 59.2% are male, with an average age of 39.0 years.

Which brands do Indiana Hoosiers fans like most?

Indiana Hoosiers fans show strongest brand affinity for Finding Your Roots (23.47×), Keiki (17.14×), and Nebraska Cornhuskers football (2.82×) over the country average.

Where do Indiana Hoosiers fans live in United States?

Indiana Hoosiers fans in United States are most concentrated in Indiana (reach 134,497), Illinois (reach 34,435), and Florida (reach 31,961). These three regions account for the largest share of the active audience.

What other brands do Indiana Hoosiers fans also like?

Beyond Indiana Hoosiers itself, the audience over-indexes on Keiki (17.14×), Nebraska Cornhuskers football (2.82×), Jesse Plemons (2.66×), and Pro-Ject (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Hoosiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.