Rascasse Audience Intelligence

Indiana Hoosiers Audience in United States

A data profile of the people who buy, follow and care about Indiana Hoosiers in United States — modelled from more than twelve digital signal sources. Indiana Hoosiers has an estimated audience of 575,122 people in United States.

#530among Team in United States#3230in Sports

The average Indiana Hoosiers fan in United States is 39.0 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Florida, Texas.

Top brand affinities include Indiana University, Indiana Pacers, Mortgage loans, with strongest over-indexing on Indiana University (42.29× the country average).

Demographically, the Indiana Hoosiers audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana Hoosiers fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Indiana University.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana Hoosiers profile in United States.

Audience size
575K
in United States
Gender
40.8%♀
59.2% male
Age
39.0
average years
Country rank
#33674
Team in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana Hoosiers fans

40.8% are female, 59.2% are male, average age 39.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Indiana Hoosiers audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.0
Estimated audience size575,122
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Indiana Hoosiers audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3913%
40-4919%
50+26%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Indiana Hoosiers audience comes from United States.

Worldwide audience distribution share by country for Indiana Hoosiers
CountryShare
United States87.8%
Canada2.1%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana Hoosiers audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana Hoosiers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K10.16×
02Ohio~30K1.64×
03Illinois~30K1.57×
04Iowa~7K1.49×
05Kentucky~10K1.41×
06Michigan~20K1.24×
07Nebraska~4K1.24×
08Mississippi~5K1.09×
09Alabama~9K1.06×
10Wisconsin~9K1.05×
11Missouri~10K1.04×
12Florida~40K1.00×
13Tennessee~10K0.97×
14South Carolina~8K0.97×
15South Dakota~1K0.97×
16Georgia~20K0.95×
17Colorado~9K0.95×
18Montana~1K0.93×
19Minnesota~7K0.91×
20West Virginia~2K0.89×
21Pennsylvania~20K0.87×
22Arkansas~4K0.86×
23Oregon~6K0.85×
24Washington, District of Columbia~1K0.85×
25Kansas~4K0.84×
26North Dakota<1K0.84×
27Oklahoma~5K0.82×
28Texas~40K0.78×
29Nevada~4K0.78×
30North Carolina~10K0.77×
31New Mexico~2K0.77×
32Alaska<1K0.77×
33Louisiana~6K0.76×
34Vermont<1K0.75×
35Virginia~10K0.74×
36Arizona~9K0.73×
37Maine~1K0.72×
38Idaho~2K0.71×
39Hawaii~2K0.71×
40Rhode Island~1K0.70×
41Delaware~1K0.69×
42New Hampshire~2K0.68×
43Washington~8K0.67×
44Utah~3K0.66×
45New Jersey~10K0.65×
46Maryland~6K0.61×
47Connecticut~3K0.60×
48California~40K0.57×
49Massachusetts~6K0.56×
50New York~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Indiana Hoosiers, United States
0.55×1.00×10.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana Hoosiers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana Hoosiers audience
#·InterestCategoryAffinity×
01Indiana UniversityBusiness & Career42.29×
02Indiana PacersSports20.22×
03Brook LopezSports20.00×
04Maryland Terrapins men's basketballSports16.78×
05Purdue UniversityBusiness & Career16.35×
06Erin AndrewsSports16.05×
07Iowa Hawkeyes footballSports12.91×
08Kentucky DerbySports10.80×
09Northwestern UniversityBusiness & Career10.27×
10Arkansas Razorbacks men's basketballSports10.12×
11University of Notre DameBusiness & Career8.73×
12Cincinnati RedsSports7.24×
13Indianapolis ColtsSports6.54×
14Chicago CubsSports5.74×
15Weather forecastingHome & Garden5.46×
16QVCMovies & TV4.90×
17FedExBusiness & Career4.73×
18Masters TournamentSports3.92×
19Mortgage loansBusiness & Career3.83×
20PinterestInternet & Social Media2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana Hoosiers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana Hoosiers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.95×
Convenience OrientationPREMIUM1.82×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana Hoosiers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana Hoosiers have in United States?

Indiana Hoosiers has an estimated audience of 575,122 people in United States, concentrated in Indiana and Florida.

02

What is the gender split and age of Indiana Hoosiers fans?

40.8% of Indiana Hoosiers fans are female, 59.2% are male, with an average age of 39.0 years.

03

Which brands do Indiana Hoosiers fans like most?

Indiana Hoosiers fans show strongest brand affinity for Indiana University (42.29×), Indiana Pacers (20.22×), and Mortgage loans (3.83×) over the country average.

04

Where do Indiana Hoosiers fans live in United States?

Indiana Hoosiers fans in United States are most concentrated in Indiana (reach ~100K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana Hoosiers fans also like?

Beyond Indiana Hoosiers itself, the audience over-indexes on Indiana Pacers (20.22×), Mortgage loans (3.83×), FedEx (4.73×), and Purdue University (16.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Indiana Hoosiers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Hoosiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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