Rascasse Audience Intelligence

Betrayal (TV series) Audience in United States

A data profile of the people who buy, follow and care about Betrayal (TV series) in United States — modelled from more than twelve digital signal sources. Betrayal (TV series) has an estimated audience of 1,314,140 people in United States.

#1364among Movie / TV Show / Series in United States#3337in Movies & TV

The average Betrayal (TV series) fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tram, american psycho, Mila Kunis, with strongest over-indexing on Tram (20.16× the country average).

Demographically, the Betrayal (TV series) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betrayal (TV series) fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tram.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betrayal (TV series) profile in United States.

Audience size
1.3M
in United States
Gender
61.1%♀
38.9% male
Age
40.8
average years
Country rank
#19556
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Betrayal (TV series) viewers

61.1% are female, 38.9% are male, average age 40.8.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Betrayal (TV series) audience in United States
MetricValue
Female61.1%
Male38.9%
Average age40.8
Estimated audience size1,314,140
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Betrayal (TV series) audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Betrayal (TV series) audience comes from United States.

Worldwide audience distribution share by country for Betrayal (TV series)
CountryShare
United States20.9%
Italy17.1%
United Kingdom13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betrayal (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Betrayal (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.24×
02Louisiana~20K1.21×
03Alabama~20K1.19×
04Georgia~50K1.15×
05Illinois~50K1.11×
06Oklahoma~20K1.11×
07California~200K1.10×
08Maryland~20K1.10×
09Arkansas~10K1.08×
10Texas~100K1.06×
11North Carolina~40K1.06×
12Michigan~40K1.06×
13Arizona~30K1.06×
14Virginia~30K1.04×
15Kentucky~20K1.03×
16Oregon~20K1.03×
17Alaska~3K1.03×
18New Mexico~7K1.02×
19West Virginia~6K1.02×
20Pennsylvania~40K1.01×
21Missouri~20K1.01×
22South Carolina~20K1.01×
23Kansas~10K1.01×
24Delaware~4K1.00×
25Washington~30K0.99×
26Idaho~6K0.99×
27Hawaii~6K0.99×
28New York~70K0.98×
29Tennessee~30K0.98×
30Indiana~20K0.98×
31Minnesota~20K0.98×
32Connecticut~10K0.98×
33Nevada~10K0.98×
34Florida~80K0.97×
35New Jersey~30K0.97×
36South Dakota~3K0.97×
37Ohio~40K0.96×
38Utah~10K0.96×
39Nebraska~6K0.96×
40Maine~4K0.95×
41Massachusetts~20K0.94×
42Iowa~10K0.93×
43Washington, District of Columbia~4K0.93×
44North Dakota~2K0.93×
45Montana~3K0.92×
46Wisconsin~20K0.91×
47Rhode Island~4K0.91×
48New Hampshire~5K0.90×
49Vermont~2K0.86×
50Colorado~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Betrayal (TV series), United States
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betrayal (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betrayal (TV series) audience
#·InterestCategoryAffinity×
01NapsterMusic & Radio49.06×
02TramCars & Mobility20.16×
03american psychoMovies & TV19.06×
04High School DxDMovies & TV18.76×
05AquaphorBeauty & Wellness15.67×
06Isla FisherMovies & TV14.42×
07Victoria JusticeMovies & TV14.42×
08Eva GreenMovies & TV14.42×
09Barbara PalvinFashion & Accessoires14.42×
10Indiana UniversityBusiness & Career14.42×
11Mila KunisMovies & TV13.55×
12Big Brother (TV series)Movies & TV12.72×
13Brenda SongFashion & Accessoires11.81×
14Adriana LimaFashion & Accessoires11.26×
15Inspirational QuotesBusiness & Career10.00×
16Tobey MaguireMovies & TV9.72×
17Malcolm in the MiddleMovies & TV8.63×
18Margot RobbieMovies & TV8.60×
19ArrowMovies & TV5.88×
20Planet FitnessSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betrayal (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betrayal (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Quality AwarenessPREMIUM1.43×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betrayal (TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Betrayal (TV series) have in United States?

Betrayal (TV series) has an estimated audience of 1,314,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Betrayal (TV series) viewers?

61.1% of Betrayal (TV series) fans are female, 38.9% are male, with an average age of 40.8 years.

03

Which brands do Betrayal (TV series) fans like most?

Betrayal (TV series) fans show strongest brand affinity for Tram (20.16×), american psycho (19.06×), and Mila Kunis (13.55×) over the country average.

04

Where do Betrayal (TV series) fans live in United States?

Betrayal (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Betrayal (TV series) fans also like?

Beyond Betrayal (TV series) itself, the audience over-indexes on american psycho (19.06×), Mila Kunis (13.55×), Margot Robbie (8.6×), and Isla Fisher (14.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Betrayal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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