Betrayal (TV series) Audience in United States

Betrayal (TV series) logo

Betrayal (TV series) has an estimated audience of 1,286,340 people in United States. 61.1% are female, 38.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Historic site, La Jolla, Nebraska Cornhuskers football, Electrolyte.

The average Betrayal (TV series) fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Historic site, La Jolla, with strongest over-indexing on Staycation (10.06× the country average). Demographically, the Betrayal (TV series) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Betrayal (TV series) fans

Demographic split for Betrayal (TV series) audience in United States
MetricValue
Female61.1%
Male38.9%
Average age40.8
Estimated audience size1,286,340

Audience persona

The typical Betrayal (TV series) fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Betrayal (TV series) in United States
RegionReachAffinity
California164,7651.16×
Texas122,9281.11×
Florida90,9751.04×
New York76,7001.07×
Illinois53,1191.24×
Georgia48,0861.21×
Pennsylvania41,9280.97×
North Carolina41,3641.07×
Ohio39,2190.99×
Michigan35,7611.06×
Virginia33,8011.08×
New Jersey32,0590.98×
Arizona29,2271.11×
Washington26,6211.03×
Tennessee26,4881.03×
Maryland25,5601.16×
Massachusetts24,2410.96×
Alabama22,9771.28×
Indiana22,4200.95×
Louisiana20,8261.26×
Missouri20,7831×
South Carolina19,8701.03×
Colorado17,9510.89×
Minnesota17,8440.97×
Kentucky17,0351.06×
Wisconsin16,8390.87×
Oklahoma15,7281.1×
Oregon15,6981.06×
Mississippi13,1111.24×
Connecticut12,8471×
Nevada12,8041.03×
Utah11,2190.97×
Arkansas10,8191.02×
Kansas9,9980.99×
Iowa9,3050.88×
New Mexico6,8321.06×
Idaho6,2250.96×
Nebraska5,7810.9×
West Virginia5,5270.92×
Hawaii5,5221×
New Hampshire4,2850.85×
Washington, District of Columbia3,8250.99×
Maine3,7670.82×
Delaware3,2800.92×
Rhode Island3,2790.8×
Montana3,0330.85×
South Dakota2,3980.81×
North Dakota2,2060.83×
Vermont1,6880.75×
Wyoming1,3090.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betrayal (TV series) audience
BrandAffinityCategory
Staycation10.06×Home & Garden
Historic site11.82×Arts & Culture
La Jolla14.42×Travel & Leisure
Nebraska Cornhuskers football4.28×Sports
Electrolyte5.5×Health
Home equity2.16×Home & Garden
Corona (band)6.23×Music & Radio
Home Delivery3.18×Food & Beverages
College of the Holy Cross14.42×Business & Career
Urban Outfitters1.74×Shopping
Non-celiac gluten sensitivity9.91×Health
Harvey Mudd College19.54×Business & Career
Google Home5.6×Technology & Electronics
Philadelphia College of Osteopathic Medicine14.48×Business & Career
Jingoism1.74×Politics & Society
Tiffany Haddish3.72×Movies & TV
Home staging3.14×Home & Garden
Holt Renfrew7.86×Shopping
JDSU1.78×Business & Career
Vocal harmony2.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betrayal (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.53
Quality AwarenessPREMIUM1.31
Urban LifestyleOPEN1.29
SpiritualityBALANCE1.15
Social Media UsageJOY1.15
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Betrayal (TV series)
CountryShare
United States23.3%
United Kingdom14.8%
Italy12.0%

See Betrayal (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Betrayal (TV series) have in United States?

Betrayal (TV series) has an estimated audience of 1,286,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Betrayal (TV series) fans?

61.1% of Betrayal (TV series) fans are female, 38.9% are male, with an average age of 40.8 years.

Which brands do Betrayal (TV series) fans like most?

Betrayal (TV series) fans show strongest brand affinity for Staycation (10.06×), Historic site (11.82×), and La Jolla (14.42×) over the country average.

Where do Betrayal (TV series) fans live in United States?

Betrayal (TV series) fans in United States are most concentrated in California (reach 164,765), Texas (reach 122,928), and Florida (reach 90,975). These three regions account for the largest share of the active audience.

What other brands do Betrayal (TV series) fans also like?

Beyond Betrayal (TV series) itself, the audience over-indexes on Historic site (11.82×), La Jolla (14.42×), Nebraska Cornhuskers football (4.28×), and Electrolyte (5.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betrayal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.