Rascasse Audience Intelligence

Castle Rock Brewery Target Market in United States

A data profile of the people who buy, follow and care about Castle Rock Brewery in United States — modelled from more than twelve digital signal sources. Castle Rock Brewery has an estimated audience of 1,611,011 people in United States.

#11among Beer in United States#1738among Brand in United States#1006in Food & Beverages

The average Castle Rock Brewery fan in United States is 42.7 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Non-alcoholic beverage, Cider, Pub, with strongest over-indexing on Non-alcoholic beverage (7.46× the country average).

Demographically, the Castle Rock Brewery audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Castle Rock Brewery fan in United States is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castle Rock Brewery profile in United States.

Audience size
1.6M
in United States
Gender
26.9%♀
73.1% male
Age
42.7
average years
Country rank
#16818
Brand in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Castle Rock Brewery

26.9% are female, 73.1% are male, average age 42.7.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Castle Rock Brewery audience in United States
MetricValue
Female26.9%
Male73.1%
Average age42.7
Estimated audience size1,611,011
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Castle Rock Brewery audience in United States
Age bracketShare%
16-190%
20-2918%
30-3939%
40-4932%
50+12%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Castle Rock Brewery audience comes from United States.

Worldwide audience distribution share by country for Castle Rock Brewery
CountryShare
United States42.8%
United Kingdom7.1%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castle Rock Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Castle Rock Brewery customers by region in United States
#RegionReachAffinity×
01Colorado~300K11.16×
02Washington~50K1.75×
03Wyoming~4K1.68×
04Michigan~60K1.48×
05Kansas~20K1.27×
06Oregon~20K1.20×
07Montana~5K1.17×
08Arizona~30K1.03×
09New Mexico~7K0.96×
10West Virginia~7K0.95×
11Wisconsin~20K0.93×
12Maine~5K0.92×
13Minnesota~20K0.90×
14Idaho~7K0.90×
15Massachusetts~30K0.89×
16Missouri~20K0.87×
17South Dakota~3K0.83×
18New Hampshire~5K0.80×
19California~100K0.79×
20Utah~10K0.79×
21Arkansas~10K0.77×
22Nebraska~6K0.77×
23Oklahoma~10K0.76×
24Alaska~2K0.76×
25Nevada~10K0.73×
26Iowa~9K0.73×
27Kentucky~10K0.72×
28Rhode Island~3K0.71×
29Texas~90K0.70×
30Ohio~30K0.70×
31Indiana~20K0.70×
32North Dakota~2K0.70×
33Pennsylvania~40K0.69×
34Illinois~30K0.69×
35Tennessee~20K0.69×
36Virginia~20K0.67×
37Alabama~10K0.66×
38Delaware~3K0.66×
39Maryland~20K0.63×
40South Carolina~10K0.63×
41Connecticut~10K0.63×
42North Carolina~30K0.62×
43Louisiana~10K0.62×
44Mississippi~8K0.62×
45Georgia~30K0.60×
46New York~50K0.57×
47New Jersey~20K0.55×
48Florida~50K0.53×
49Hawaii~3K0.51×
50Washington, District of Columbia~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Castle Rock Brewery, United States
0.51×1.00×11.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castle Rock Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castle Rock Brewery audience
#·InterestCategoryAffinity×
01Liquor storeFood & Beverages15.04×
02Weber GrillsHome & Garden14.75×
03CiderFood & Beverages8.48×
04CigarFood & Beverages7.99×
05Non-alcoholic beverageFood & Beverages7.46×
06GinFood & Beverages6.70×
07PubFood & Beverages6.25×
08ButcherFood & Beverages5.52×
09Rail transportTravel & Leisure4.24×
10Milwaukee BrewersSports3.76×
11SteakhouseFood & Beverages3.52×
12Masters TournamentSports3.18×
13WhiskyFood & Beverages3.11×
14CocktailFood & Beverages3.05×
15BakeryFood & Beverages2.47×
16GrillingFood & Beverages2.24×
17WineFood & Beverages2.17×
18BarbecueFood & Beverages1.92×
19BeerFood & Beverages1.81×
20Alcoholic beveragesFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castle Rock Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Castle Rock Brewery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
Convenience OrientationPREMIUM1.68×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Castle Rock Brewery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.28×
Risk AppetiteTHRILL0.38×
MindfulnessBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Castle Rock Brewery's target market in United States?

Castle Rock Brewery's target market in United States covers an estimated 1,611,011 people, concentrated in Colorado and California.

02

What is the gender split and age of Castle Rock Brewery customers?

26.9% of the Castle Rock Brewery audience are female, 73.1% are male, with an average age of 42.7 years.

03

Which brands do Castle Rock Brewery fans like most?

Castle Rock Brewery fans show strongest brand affinity for Non-alcoholic beverage (7.46×), Cider (8.48×), and Pub (6.25×) over the country average.

04

Where do Castle Rock Brewery fans live in United States?

Castle Rock Brewery fans in United States are most concentrated in Colorado (reach ~300K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Castle Rock Brewery fans also like?

Beyond Castle Rock Brewery itself, the audience over-indexes on Cider (8.48×), Pub (6.25×), Liquor store (15.04×), and Weber Grills (14.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Castle Rock Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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