Castle Rock Brewery Audience in United States

Castle Rock Brewery logo

Castle Rock Brewery has an estimated audience of 1,510,215 people in United States. 26.9% are female, 73.1% are male, average age 42.7. Top regions: Colorado, California, Texas. Top brand affinities: Alaska, Collectable, Pillow, Assassin's Creed: Revelations, Public speaking.

The average Castle Rock Brewery fan in United States is 42.7 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Alaska, Collectable, Pillow, with strongest over-indexing on Alaska (2.54× the country average). Demographically, the Castle Rock Brewery audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Castle Rock Brewery fans

Demographic split for Castle Rock Brewery audience in United States
MetricValue
Female26.9%
Male73.1%
Average age42.7
Estimated audience size1,510,215

Audience persona

The typical Castle Rock Brewery fan in United States is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Castle Rock Brewery in United States
RegionReachAffinity
Colorado285,69112×
California152,8760.92×
Texas103,6700.8×
Washington54,6391.8×
Michigan54,0731.37×
Florida50,1050.49×
New York44,9410.53×
Illinois33,9870.68×
Arizona30,1540.98×
Ohio29,8370.64×
Pennsylvania29,5370.58×
Georgia25,3980.55×
North Carolina24,5810.54×
Oregon23,3051.35×
Wisconsin22,9791.01×
Virginia22,5510.61×
Massachusetts21,8830.74×
Missouri21,7620.89×
Tennessee19,4710.64×
Minnesota18,7260.87×
New Jersey17,9990.47×
Indiana17,8810.65×
Kansas15,9311.34×
Alabama13,7050.65×
Maryland13,0770.5×
Kentucky12,6260.67×
Oklahoma12,5780.75×
South Carolina12,5490.55×
Utah11,8870.88×
Nevada10,6030.73×
Louisiana10,4540.54×
Arkansas9,4190.76×
Iowa8,7550.7×
Connecticut8,2040.54×
New Mexico7,7111.02×
Idaho6,8990.91×
West Virginia6,4780.92×
Mississippi6,3300.51×
Nebraska6,0040.79×
Montana4,8141.15×
Maine4,6450.86×
Wyoming4,2681.91×
New Hampshire4,1750.7×
Hawaii2,8050.43×
Rhode Island2,7980.58×
South Dakota2,5080.72×
Alaska2,2410.69×
Washington, District of Columbia2,2030.49×
Delaware1,9040.46×
North Dakota1,7190.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castle Rock Brewery audience
BrandAffinityCategory
Alaska2.54×Travel & Leisure
Collectable1.67×Kids & Family
Pillow1.61×Home & Garden
Assassin's Creed: Revelations4.82×Games
Public speaking1.81×Politics & Society
IS (Infinite Stratos)1.68×Literature
Consequence (rapper)2.45×Music & Radio
JTV (Indonesia)2×
Atkins diet1.86×Health
Mad About You4.42×Movies & TV
Google Wallet2.38×Technology & Electronics
Grover Cleveland2.91×Politics & Society
Necktie1.57×Fashion & Accessoires
Ulysses S. Grant1.81×Politics & Society
Information technology consulting2.04×Technology & Electronics
Paul Dano1.56×Movies & TV
Julio Cesar Chavez Jr.2.1×Sports
Hypertext1.71×Technology & Electronics
Jonathan Davis2.71×Music & Radio
War on Terror2.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castle Rock Brewery audience
TraitClusterScore
Convenience OrientationPREMIUM1.66
Urban LifestyleOPEN1.57
Sports ActivityPOWER1.54
Career OrientationPOWER1.52
Community OrientationOPEN1.51
Healthy LifestyleBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Castle Rock Brewery
CountryShare
United States42.0%
United Kingdom7.2%
Australia7.0%

See Castle Rock Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Castle Rock Brewery have in United States?

Castle Rock Brewery has an estimated audience of 1,510,215 people in United States, concentrated in Colorado and California.

What is the gender split and age of Castle Rock Brewery fans?

26.9% of Castle Rock Brewery fans are female, 73.1% are male, with an average age of 42.7 years.

Which brands do Castle Rock Brewery fans like most?

Castle Rock Brewery fans show strongest brand affinity for Alaska (2.54×), Collectable (1.67×), and Pillow (1.61×) over the country average.

Where do Castle Rock Brewery fans live in United States?

Castle Rock Brewery fans in United States are most concentrated in Colorado (reach 285,691), California (reach 152,876), and Texas (reach 103,670). These three regions account for the largest share of the active audience.

What other brands do Castle Rock Brewery fans also like?

Beyond Castle Rock Brewery itself, the audience over-indexes on Collectable (1.67×), Pillow (1.61×), Assassin's Creed: Revelations (4.82×), and Public speaking (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castle Rock Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.