Cigar Audience in United States
Cigar has an estimated audience of 5,628,442 people in United States. 43.8% are female, 56.2% are male, average age 41.3. Top brand affinities: Montecristo (cigar), Tobacco pipe, Tobacco, Online shopping, United States.
Top brand affinities include Montecristo (cigar), Tobacco pipe, Tobacco, with strongest over-indexing on Montecristo (cigar) (50.32× the country average). Demographically, the Cigar audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Food & Beverages · Type: Topic
Demographics of Cigar fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 41.3 |
| Estimated audience size | 5,628,442 |
Audience persona
The typical Cigar fan in United States is more male, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Montecristo (cigar).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Montecristo (cigar) | 50.32× | |
| Tobacco pipe | 26.16× | Food & Beverages |
| Tobacco | 7.67× | Food & Beverages |
| Online shopping | 1.68× | Shopping |
| United States | 1.78× | Travel & Leisure |
| New York City | 2.05× | Travel & Leisure |
| Famous Smoke Shop | 40.98× | Business & Career |
| Fitness and wellness | 1.52× | Sports |
| Culture | 1.71× | Literature |
| Rock music | 1.76× | Music & Radio |
| Outdoor recreation | 1.52× | Sports |
| Pedro Pascal | 4.18× | Movies & TV |
| Photography | 1.5× | Arts & Culture |
| Alcoholic beverages | 1.6× | Food & Beverages |
| Video games | 1.61× | Games |
| Cohiba (cigar brand) | 29.47× | Food & Beverages |
| U.S. state | 1.58× | Travel & Leisure |
| Hip hop music | 1.62× | Music & Radio |
| Cigar bar | 13.36× | Food & Beverages |
| High Stakes Poker | 49.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.87 |
| Patriotism | CONSERVATISM | 1.8 |
| Indulgence | JOY | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| Design Affinity | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 5.5% |
| Indonesia | 4.6% |
See Cigar audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cigar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.