Rascasse Audience Intelligence

Cohiba (cigar brand) Target Market in United States

A data profile of the people who buy, follow and care about Cohiba (cigar brand) in United States — modelled from more than twelve digital signal sources. Cohiba (cigar brand) has an estimated audience of 303,362 people in United States.

#4979among Brand in United States#2481in Food & Beverages

The average Cohiba (cigar brand) fan in United States is 48.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ryder Cup, Justin Rose, Audi A8, with strongest over-indexing on Ryder Cup (34.29× the country average).

Demographically, the Cohiba (cigar brand) audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cohiba (cigar brand) fan in United States is more male, around 48.6 years old, with strong Indulgence tendencies and a notable affinity for Ryder Cup.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cohiba (cigar brand) profile in United States.

Audience size
303K
in United States
Gender
27.4%♀
72.6% male
Age
48.6
average years
Country rank
#48098
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cohiba (cigar brand)

27.4% are female, 72.6% are male, average age 48.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Cohiba (cigar brand) audience in United States
MetricValue
Female27.4%
Male72.6%
Average age48.6
Estimated audience size303,362
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Cohiba (cigar brand) audience in United States
Age bracketShare%
16-195%
20-2911%
30-3916%
40-4921%
50+47%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Cohiba (cigar brand) audience comes from United States.

Worldwide audience distribution share by country for Cohiba (cigar brand)
CountryShare
United States34.4%
Italy11.0%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cohiba (cigar brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cohiba (cigar brand) customers by region in United States
#RegionReachAffinity×
01Florida~40K1.77×
02New York~20K1.45×
03California~50K1.41×
04Nevada~4K1.28×
05New Jersey~10K1.27×
06Texas~30K1.22×
07Illinois~10K1.19×
08Alabama~5K1.19×
09Massachusetts~7K1.18×
10Washington, District of Columbia~1K1.14×
11Georgia~10K1.13×
12Louisiana~4K1.11×
13Connecticut~3K1.11×
14Kentucky~4K1.07×
15Oklahoma~4K1.06×
16Hawaii~1K1.06×
17Pennsylvania~10K1.05×
18Virginia~8K1.05×
19Washington~6K1.05×
20Tennessee~6K1.05×
21Michigan~8K1.02×
22Arizona~6K0.99×
23Maryland~5K0.98×
24North Carolina~9K0.97×
25Oregon~3K0.97×
26Alaska<1K0.97×
27Rhode Island<1K0.96×
28North Dakota<1K0.96×
29Vermont<1K0.96×
30South Carolina~4K0.95×
31Mississippi~2K0.95×
32Arkansas~2K0.95×
33West Virginia~1K0.95×
34Ohio~9K0.94×
35Delaware<1K0.94×
36Indiana~5K0.93×
37Nebraska~1K0.93×
38New Hampshire~1K0.93×
39Maine~1K0.93×
40Montana<1K0.93×
41South Dakota<1K0.93×
42Missouri~5K0.92×
43Kansas~2K0.92×
44New Mexico~1K0.92×
45Colorado~4K0.91×
46Idaho~1K0.90×
47Iowa~2K0.88×
48Wisconsin~4K0.85×
49Minnesota~4K0.85×
50Utah~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Cohiba (cigar brand), United States
0.82×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cohiba (cigar brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cohiba (cigar brand) audience
#·InterestCategoryAffinity×
01Audi A8Cars & Mobility112.46×
02Automated pool cleanerHome & Garden73.66×
03MG CarsCars & Mobility68.40×
04Rolls-Royce GhostCars & Mobility59.75×
05Justin RoseSports58.43×
06Mercedes-Benz S-ClassCars & Mobility53.33×
07NetJetsCars & Mobility50.58×
08BMW 7 SeriesCars & Mobility45.00×
09Cigar barFood & Beverages36.81×
10Roberto CavalliFashion & Accessoires36.68×
11Ryder CupSports34.29×
12Porsche PanameraCars & Mobility32.73×
13KoenigseggCars & Mobility30.36×
14CigarFood & Beverages29.47×
15Mercedes-Benz E-ClassCars & Mobility29.44×
16Pebble Beach Golf LinksSports27.41×
17Phil MickelsonSports23.25×
18TobaccoFood & Beverages11.58×
19Tiger WoodsSports11.06×
20Masters TournamentSports8.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cohiba (cigar brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cohiba (cigar brand) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.52×
PatriotismCONSERVATISM5.25×
Career OrientationPOWER2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cohiba (cigar brand) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cohiba (cigar brand)'s target market in United States?

Cohiba (cigar brand)'s target market in United States covers an estimated 303,362 people, concentrated in California and Florida.

02

What is the gender split and age of Cohiba (cigar brand) customers?

27.4% of the Cohiba (cigar brand) audience are female, 72.6% are male, with an average age of 48.6 years.

03

Which brands do Cohiba (cigar brand) fans like most?

Cohiba (cigar brand) fans show strongest brand affinity for Ryder Cup (34.29×), Justin Rose (58.43×), and Audi A8 (112.46×) over the country average.

04

Where do Cohiba (cigar brand) fans live in United States?

Cohiba (cigar brand) fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cohiba (cigar brand) fans also like?

Beyond Cohiba (cigar brand) itself, the audience over-indexes on Justin Rose (58.43×), Audi A8 (112.46×), Cigar (29.47×), and Automated pool cleaner (73.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cohiba (cigar brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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