Rascasse Audience Intelligence

Twix Target Market in United States

A data profile of the people who buy, follow and care about Twix in United States — modelled from more than twelve digital signal sources. Twix has an estimated audience of 780,105 people in United States.

#15among Chocolate & cookies in United States#2881among Brand in United States#1550in Food & Beverages

The average Twix fan in United States is 28.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pastel (food), Scary Movie (film series), Chocolate cake, with strongest over-indexing on Pastel (food) (28.76× the country average).

Demographically, the Twix audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twix fan in United States is more female, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pastel (food).

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twix profile in United States.

Audience size
780K
in United States
Gender
58.9%♀
41.1% male
Age
28.5
average years
Country rank
#27918
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Twix

58.9% are female, 41.1% are male, average age 28.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Twix audience in United States
MetricValue
Female58.9%
Male41.1%
Average age28.5
Estimated audience size780,105
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Twix audience in United States
Age bracketShare%
16-1954%
20-2920%
30-3910%
40-498%
50+8%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Twix audience comes from United States.

Worldwide audience distribution share by country for Twix
CountryShare
United States26.2%
Brazil7.3%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twix audience in United States is strongest.

Fig. 05

Top regions by affinity

Twix customers by region in United States
#RegionReachAffinity×
01Texas~90K1.37×
02Georgia~30K1.29×
03Nebraska~5K1.29×
04Louisiana~10K1.27×
05Mississippi~8K1.21×
06Kansas~7K1.17×
07New Jersey~20K1.16×
08Virginia~20K1.15×
09Utah~8K1.15×
10South Dakota~2K1.14×
11Indiana~20K1.13×
12Florida~60K1.12×
13Illinois~30K1.12×
14Pennsylvania~30K1.10×
15Iowa~7K1.09×
16New York~50K1.08×
17Maryland~10K1.08×
18California~90K1.07×
19North Carolina~20K1.06×
20Connecticut~8K1.06×
21Arkansas~7K1.06×
22Ohio~30K1.05×
23Kentucky~10K1.05×
24South Carolina~10K1.04×
25Alabama~10K1.04×
26Oklahoma~9K1.04×
27North Dakota~2K1.04×
28Missouri~10K1.03×
29Michigan~20K1.02×
30Minnesota~10K1.02×
31Hawaii~3K1.02×
32Massachusetts~20K1.01×
33Washington~20K0.97×
34Delaware~2K0.97×
35Nevada~7K0.96×
36Idaho~4K0.96×
37Wisconsin~10K0.94×
38Rhode Island~2K0.93×
39Arizona~10K0.92×
40Oregon~8K0.91×
41Tennessee~10K0.90×
42West Virginia~3K0.87×
43Washington, District of Columbia~2K0.85×
44Alaska~1K0.79×
45New Hampshire~2K0.78×
46Vermont~1K0.78×
47New Mexico~3K0.77×
48Colorado~9K0.74×
49Maine~2K0.74×
50Montana~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Twix, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twix audience
#·InterestCategoryAffinity×
01Cadbury Dairy MilkFood & Beverages54.55×
02Pastel (food)Food & Beverages28.76×
03Kinder ChocolateFood & Beverages16.33×
04Grown Ups (film)Movies & TV11.36×
05MegamindMovies & TV11.14×
06Scary Movie (film series)Movies & TV10.55×
07Chocolate chipFood & Beverages9.99×
08Frozen dessertFood & Beverages8.48×
09Chocolate cakeFood & Beverages8.03×
10Chocolate brownieFood & Beverages6.44×
11Baskin-RobbinsFood & Beverages5.70×
12IHOPFood & Beverages3.48×
13ConfectioneryFood & Beverages3.21×
14Panda ExpressFood & Beverages2.88×
15Burger KingFood & Beverages2.22×
16Pizza HutFood & Beverages2.20×
17Texas RoadhouseFood & Beverages2.12×
18BeautyBeauty & Wellness1.75×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twix audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.36×
Convenience OrientationPREMIUM1.34×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twix audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Twix's target market in United States?

Twix's target market in United States covers an estimated 780,105 people, concentrated in California and Texas.

02

What is the gender split and age of Twix customers?

58.9% of the Twix audience are female, 41.1% are male, with an average age of 28.5 years.

03

Which brands do Twix fans like most?

Twix fans show strongest brand affinity for Pastel (food) (28.76×), Scary Movie (film series) (10.55×), and Chocolate cake (8.03×) over the country average.

04

Where do Twix fans live in United States?

Twix fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Twix fans also like?

Beyond Twix itself, the audience over-indexes on Scary Movie (film series) (10.55×), Chocolate cake (8.03×), Megamind (11.14×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Twix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Twix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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