Twix Audience in United States

Twix logo

Twix has an estimated audience of 771,527 people in United States. 58.9% are female, 41.1% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Pastel (food), Scary Movie (film series), Chocolate cake, Megamind, Beauty.

The average Twix fan in United States is 28.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pastel (food), Scary Movie (film series), Chocolate cake, with strongest over-indexing on Pastel (food) (28.76× the country average). Demographically, the Twix audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Twix fans

Demographic split for Twix audience in United States
MetricValue
Female58.9%
Male41.1%
Average age28.5
Estimated audience size771,527

Audience persona

The typical Twix fan in United States is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pastel (food).

Top regions in United States

Top regions ranked by reach for Twix in United States
RegionReachAffinity
California100,2901.18×
Texas96,9981.46×
Florida68,8811.32×
New York52,9391.23×
Georgia32,1081.35×
Illinois29,5531.15×
Pennsylvania27,0071.04×
North Carolina25,1621.08×
Ohio23,4350.99×
New Jersey23,1671.18×
Virginia21,0931.12×
Michigan20,5781.02×
Washington16,3261.05×
Massachusetts16,2261.07×
Indiana15,7391.12×
Maryland15,4821.17×
Tennessee15,2870.99×
Arizona14,9580.95×
Louisiana12,9251.3×
Missouri12,6081.01×
South Carolina11,8001.02×
Minnesota11,3371.03×
Alabama10,9201.01×
Wisconsin10,6900.92×
Colorado9,6990.8×
Kentucky8,9690.93×
Oregon8,6910.98×
Oklahoma8,5140.99×
Connecticut8,4181.09×
Utah7,8311.13×
Mississippi7,6131.2×
Nevada7,5871.02×
Kansas6,9611.14×
Arkansas6,8321.07×
Iowa6,6781.05×
Nebraska4,6241.2×
Idaho3,6260.94×
Hawaii3,4361.04×
West Virginia3,0080.84×
New Mexico2,8340.73×
Washington, District of Columbia2,1990.95×
Rhode Island2,1790.89×
New Hampshire2,1260.7×
Delaware1,9520.92×
Maine1,9390.7×
South Dakota1,4680.82×
North Dakota1,3500.85×
Montana1,1290.53×
Alaska1,0740.65×
Vermont7810.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twix audience
BrandAffinityCategory
Pastel (food)28.76×Food & Beverages
Scary Movie (film series)10.55×Movies & TV
Chocolate cake8.03×Food & Beverages
Megamind11.14×Movies & TV
Beauty1.75×Beauty & Wellness
Chocolate brownie6.44×Food & Beverages
Chocolate chip9.99×Food & Beverages
Grown Ups (film)11.36×Movies & TV
Cadbury Dairy Milk54.55×Food & Beverages
Movies1.51×Movies & TV
IHOP3.48×Food & Beverages
Friends1.96×Movies & TV
Panda Express2.88×Food & Beverages
Baskin-Robbins5.7×Food & Beverages
Regular Show5.68×Movies & TV
How to Train Your Dragon (film)4.94×Movies & TV
Confectionery3.21×Food & Beverages
Frozen dessert8.48×Food & Beverages
Photography1.5×Arts & Culture
Texas Roadhouse2.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twix audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.51
Convenience OrientationPREMIUM1.45
Pet OwnershipJOY1.36
IndulgenceJOY1.3
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Twix
CountryShare
United States26.8%
Brazil7.7%
Germany5.9%

See Twix audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Twix have in United States?

Twix has an estimated audience of 771,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Twix fans?

58.9% of Twix fans are female, 41.1% are male, with an average age of 28.5 years.

Which brands do Twix fans like most?

Twix fans show strongest brand affinity for Pastel (food) (28.76×), Scary Movie (film series) (10.55×), and Chocolate cake (8.03×) over the country average.

Where do Twix fans live in United States?

Twix fans in United States are most concentrated in California (reach 100,290), Texas (reach 96,998), and Florida (reach 68,881). These three regions account for the largest share of the active audience.

What other brands do Twix fans also like?

Beyond Twix itself, the audience over-indexes on Scary Movie (film series) (10.55×), Chocolate cake (8.03×), Megamind (11.14×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.