Classic Horror Films Audience in United States

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Classic Horror Films has an estimated audience of 364,991 people in United States. 44.9% are female, 55.1% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Grinch, Christmas Gifts, JDSU, Nebraska Cornhuskers football.

The average Classic Horror Films fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Grinch, Christmas Gifts, with strongest over-indexing on Home equity (9.82× the country average). Demographically, the Classic Horror Films audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Classic Horror Films fans

Demographic split for Classic Horror Films audience in United States
MetricValue
Female44.9%
Male55.1%
Average age31.8
Estimated audience size364,991

Audience persona

The typical Classic Horror Films fan in United States is more male, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Classic Horror Films in United States
RegionReachAffinity
California44,8991.12×
Texas29,4860.94×
Florida20,0120.81×
New York18,3830.9×
Pennsylvania12,9811.06×
Illinois12,8821.06×
Ohio11,6171.03×
North Carolina10,6500.97×
Michigan9,9461.04×
Georgia9,4550.84×
Washington8,8131.2×
Arizona8,4161.13×
Virginia8,3300.94×
Tennessee8,0371.1×
Massachusetts7,6041.06×
Indiana7,5981.14×
New Jersey7,3750.79×
Colorado6,7511.17×
Missouri6,5441.11×
Oregon5,8521.4×
Kentucky5,6341.23×
Wisconsin5,4540.99×
Maryland5,2110.83×
Minnesota5,0500.97×
Utah5,0131.53×
South Carolina4,7060.86×
Oklahoma4,5921.13×
Alabama4,4620.88×
Louisiana3,9060.83×
Connecticut3,6270.99×
Nevada3,4910.99×
Arkansas3,0811.02×
Kansas2,8771×
Iowa2,6240.87×
Idaho2,2511.23×
Mississippi2,1650.72×
West Virginia1,8741.1×
New Mexico1,8731.02×
Nebraska1,7850.98×
New Hampshire1,6941.18×
Maine1,4691.12×
Rhode Island1,2011.03×
Montana1,0191.01×
Hawaii8950.57×
Washington, District of Columbia8700.79×
Vermont7601.19×
Delaware7110.71×
Alaska7100.91×
South Dakota6480.77×
North Dakota6380.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Classic Horror Films audience
BrandAffinityCategory
Home equity9.82×Home & Garden
Grinch7.83×Movies & TV
Christmas Gifts8.68×Kids & Family
JDSU3.04×Business & Career
Nebraska Cornhuskers football3.2×Sports
Staycation2.39×Home & Garden
Jaws3.68×Movies & TV
Bridget Jones: The Edge of Reason12.5×Movies & TV
Home staging3.16×Home & Garden
Jesse Plemons2.06×Movies & TV
Queens College, City University of New York4.3×Business & Career
Emilio Estefan8.39×Music & Radio
Monogram2.19×Home & Garden
edureka19.61×Business & Career
Charlamagne Tha God4.73×Movies & TV
Mothercare1.6×Kids & Family
Sinaloa1.79×Travel & Leisure
Nipsey Hussle2.74×Music & Radio
Endless Space11.1×Games
Hibachi3.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Classic Horror Films audience
TraitClusterScore
Luxury OrientationPREMIUM3.34
Quality AwarenessPREMIUM1.56
Risk AppetiteTHRILL1.41
LGBTQ+ IdentityOPEN1.16
TravellingTHRILL1.13
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Classic Horror Films
CountryShare
United States33.4%
Japan17.6%
Spain5.9%

See Classic Horror Films audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Classic Horror Films have in United States?

Classic Horror Films has an estimated audience of 364,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Classic Horror Films fans?

44.9% of Classic Horror Films fans are female, 55.1% are male, with an average age of 31.8 years.

Which brands do Classic Horror Films fans like most?

Classic Horror Films fans show strongest brand affinity for Home equity (9.82×), Grinch (7.83×), and Christmas Gifts (8.68×) over the country average.

Where do Classic Horror Films fans live in United States?

Classic Horror Films fans in United States are most concentrated in California (reach 44,899), Texas (reach 29,486), and Florida (reach 20,012). These three regions account for the largest share of the active audience.

What other brands do Classic Horror Films fans also like?

Beyond Classic Horror Films itself, the audience over-indexes on Grinch (7.83×), Christmas Gifts (8.68×), JDSU (3.04×), and Nebraska Cornhuskers football (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Classic Horror Films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.