Rascasse Audience Intelligence

Classic Horror Films Audience in United States

A data profile of the people who buy, follow and care about Classic Horror Films in United States — modelled from more than twelve digital signal sources. Classic Horror Films has an estimated audience of 364,991 people in United States.

#12689among Topic in United States#7990in Movies & TV

The average Classic Horror Films fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harris Teeter, Ballers, Aloe Blacc, with strongest over-indexing on Harris Teeter (92.79× the country average).

Demographically, the Classic Horror Films audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Classic Horror Films fan in United States is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Harris Teeter.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classic Horror Films profile in United States.

Audience size
365K
in United States
Gender
44.9%♀
55.1% male
Age
31.8
average years
Country rank
#43630
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classic Horror Films fans

44.9% are female, 55.1% are male, average age 31.8.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Classic Horror Films audience in United States
MetricValue
Female44.9%
Male55.1%
Average age31.8
Estimated audience size364,991
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Classic Horror Films audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3915%
40-4912%
50+11%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Classic Horror Films audience comes from United States.

Worldwide audience distribution share by country for Classic Horror Films
CountryShare
United States33.4%
Japan17.6%
Spain5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classic Horror Films audience in United States is strongest.

Fig. 05

Top regions by affinity

Classic Horror Films fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.44×
02Oregon~6K1.34×
03Kentucky~5K1.19×
04Washington~9K1.17×
05Idaho~2K1.17×
06New Hampshire~2K1.17×
07Maine~2K1.16×
08Vermont<1K1.16×
09Colorado~6K1.11×
10West Virginia~2K1.10×
11Indiana~7K1.09×
12Oklahoma~4K1.08×
13Arizona~8K1.07×
14Tennessee~8K1.07×
15Missouri~6K1.06×
16Rhode Island~1K1.06×
17Montana~1K1.06×
18California~40K1.05×
19Massachusetts~8K1.05×
20Pennsylvania~10K1.04×
21Arkansas~3K1.04×
22New Mexico~2K1.04×
23Ohio~10K1.02×
24Wisconsin~6K1.01×
25Nevada~4K1.01×
26Illinois~10K1.00×
27Nebraska~2K1.00×
28Alaska<1K1.00×
29Michigan~9K0.99×
30Minnesota~5K0.98×
31Kansas~3K0.98×
32Connecticut~4K0.97×
33North Dakota<1K0.96×
34North Carolina~10K0.94×
35Virginia~8K0.94×
36Iowa~3K0.93×
37South Dakota<1K0.91×
38Alabama~5K0.89×
39Texas~30K0.88×
40New York~20K0.87×
41Louisiana~4K0.86×
42Washington, District of Columbia<1K0.86×
43Delaware<1K0.86×
44Maryland~5K0.84×
45South Carolina~5K0.84×
46Georgia~9K0.83×
47Florida~20K0.81×
48New Jersey~7K0.80×
49Mississippi~2K0.80×
50Hawaii~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Classic Horror Films, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classic Horror Films audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classic Horror Films audience
#·InterestCategoryAffinity×
01Aloe BlaccMusic & Radio158.87×
02Harris TeeterShopping92.79×
03BallersMovies & TV87.82×
04Wizard WorldLiterature56.70×
05CloverfieldMovies & TV43.01×
06Axe (brand)Beauty & Wellness37.72×
07Caitriona BalfeFashion & Accessoires34.91×
08Big O TiresShopping30.31×
09Harry'sBeauty & Wellness25.99×
10Five Nights at Freddy'sGames24.48×
11Beard oilBeauty & Wellness23.28×
12Studio Movie GrillFood & Beverages21.91×
13Saw (franchise)Movies & TV19.90×
14GoyardFashion & Accessoires17.42×
15Zac EfronMovies & TV14.63×
16Will PoulterMovies & TV14.30×
17Berlin WallTravel & Leisure13.05×
18Psychological horrorHealth11.47×
19Graphic novelLiterature11.44×
20Anime and manga fandomLiterature4.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classic Horror Films audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classic Horror Films audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Quality AwarenessPREMIUM1.63×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classic Horror Films audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.86×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classic Horror Films have in United States?

Classic Horror Films has an estimated audience of 364,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Classic Horror Films fans?

44.9% of Classic Horror Films fans are female, 55.1% are male, with an average age of 31.8 years.

03

Which brands do Classic Horror Films fans like most?

Classic Horror Films fans show strongest brand affinity for Harris Teeter (92.79×), Ballers (87.82×), and Aloe Blacc (158.87×) over the country average.

04

Where do Classic Horror Films fans live in United States?

Classic Horror Films fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Classic Horror Films fans also like?

Beyond Classic Horror Films itself, the audience over-indexes on Ballers (87.82×), Aloe Blacc (158.87×), Caitriona Balfe (34.91×), and Axe (brand) (37.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Classic Horror Films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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