Ballers Audience in United States

Ballers logo

Ballers has an estimated audience of 1,096,781 people in United States. 64.2% are female, 35.8% are male, average age 27.8. Top regions: California, Texas, Florida. Top brand affinities: Evan Peters, Classic Horror Films, Squatch, Blades of Glory, The Art of Shaving.

The average Ballers fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Evan Peters, Classic Horror Films, Squatch, with strongest over-indexing on Evan Peters (37.82× the country average). Demographically, the Ballers audience skews more female with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Ballers fans

Demographic split for Ballers audience in United States
MetricValue
Female64.2%
Male35.8%
Average age27.8
Estimated audience size1,096,781

Audience persona

The typical Ballers fan in United States is more female, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Evan Peters.

Top regions in United States

Top regions ranked by reach for Ballers in United States
RegionReachAffinity
California161,9251.34×
Texas111,7751.19×
Florida83,5951.13×
New York63,6691.04×
Pennsylvania39,9531.08×
Georgia38,4531.14×
Illinois38,0921.04×
Ohio32,6380.97×
North Carolina32,0740.97×
Michigan30,2791.06×
New Jersey27,3970.98×
Virginia27,3491.02×
Arizona26,4881.18×
Washington22,7931.04×
Tennessee21,8600.99×
Maryland21,1651.12×
Indiana20,0661×
Massachusetts19,7010.91×
Missouri17,9521.02×
South Carolina17,1781.04×
Louisiana16,3291.15×
Oklahoma16,1091.32×
Alabama16,0941.05×
Colorado15,1290.88×
Wisconsin14,7980.9×
Minnesota14,1550.9×
Kentucky13,4670.98×
Iowa13,3661.48×
Oregon11,7310.93×
Nevada11,6751.1×
Connecticut10,7890.98×
Kansas10,7051.24×
Mississippi9,3401.03×
Arkansas9,1531.01×
Utah8,7420.89×
Nebraska5,3170.97×
New Mexico5,2900.96×
Idaho5,1410.93×
Hawaii4,6540.99×
West Virginia4,4640.87×
New Hampshire3,8790.9×
Maine3,3170.84×
Rhode Island2,9700.85×
Washington, District of Columbia2,9060.88×
Delaware2,5910.86×
Montana2,5420.84×
Alaska2,1540.92×
North Dakota2,1440.95×
South Dakota2,0630.81×
Vermont1,2960.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ballers audience
BrandAffinityCategory
Evan Peters37.82×Movies & TV
Classic Horror Films87.82×Movies & TV
Squatch31.24×Beauty & Wellness
Blades of Glory38.03×Movies & TV
The Art of Shaving108.86×Beauty & Wellness
Kaitlin Olson13.24×Movies & TV
Bounce TV25.93×Movies & TV
Barber County, Kansas65.46×Travel & Leisure
Bacalar91.17×Travel & Leisure
Northside Festival121.75×Music & Radio
Game of Thrones (2014 video game)24.86×Games
She's Gotta Have It35.16×Movies & TV
Axe (brand)19.36×Beauty & Wellness
Ernie Hudson22.36×Movies & TV
Barbershop music11.18×Music & Radio
Braun (company)27.96×Home & Garden
Denmark10.01×Travel & Leisure
Remember the Titans13.46×Movies & TV
Scandal (TV series)9.91×Movies & TV
The Young and the Restless12.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ballers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.2
ExtroversionTHRILL1.14
Healthy LifestyleBALANCE1.08
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Ballers
CountryShare
United States42.7%
Germany5.7%
United Kingdom5.4%

See Ballers audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Ballers have in United States?

Ballers has an estimated audience of 1,096,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Ballers fans?

64.2% of Ballers fans are female, 35.8% are male, with an average age of 27.8 years.

Which brands do Ballers fans like most?

Ballers fans show strongest brand affinity for Evan Peters (37.82×), Classic Horror Films (87.82×), and Squatch (31.24×) over the country average.

Where do Ballers fans live in United States?

Ballers fans in United States are most concentrated in California (reach 161,925), Texas (reach 111,775), and Florida (reach 83,595). These three regions account for the largest share of the active audience.

What other brands do Ballers fans also like?

Beyond Ballers itself, the audience over-indexes on Classic Horror Films (87.82×), Squatch (31.24×), Blades of Glory (38.03×), and The Art of Shaving (108.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.