Rascasse Audience Intelligence

Ballers Audience in United States

A data profile of the people who buy, follow and care about Ballers in United States — modelled from more than twelve digital signal sources. Ballers has an estimated audience of 1,109,700 people in United States.

#431among TV series in United States#1661among Movie / TV Show / Series in United States#3923in Movies & TV

The average Ballers fan in United States is 27.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Evan Peters, Classic Horror Films, Squatch, with strongest over-indexing on Evan Peters (37.82× the country average).

Demographically, the Ballers audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ballers fan in United States is more female, around 27.8 years old, with strong Sustainability tendencies and a notable affinity for Evan Peters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballers profile in United States.

Audience size
1.1M
in United States
Gender
64.2%♀
35.8% male
Age
27.8
average years
Country rank
#22061
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ballers viewers

64.2% are female, 35.8% are male, average age 27.8.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Ballers audience in United States
MetricValue
Female64.2%
Male35.8%
Average age27.8
Estimated audience size1,109,700
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Ballers audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3913%
40-499%
50+3%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Ballers audience comes from United States.

Worldwide audience distribution share by country for Ballers
CountryShare
United States43.7%
United Kingdom5.5%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballers audience in United States is strongest.

Fig. 05

Top regions by affinity

Ballers fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K2.86×
02Iowa~10K1.33×
03Oklahoma~20K1.28×
04California~100K1.22×
05Kansas~10K1.19×
06Texas~100K1.14×
07Louisiana~20K1.12×
08New Jersey~30K1.08×
09Arizona~20K1.08×
10Nevada~10K1.08×
11Delaware~3K1.07×
12Georgia~40K1.05×
13Mississippi~9K1.05×
14Florida~80K1.04×
15Maryland~20K1.03×
16Arkansas~9K1.03×
17New Mexico~6K1.02×
18South Carolina~20K1.01×
19Illinois~40K1.00×
20Michigan~30K1.00×
21Alabama~20K1.00×
22Kentucky~10K0.99×
23Hawaii~5K0.99×
24North Dakota~2K0.99×
25Missouri~20K0.98×
26New York~60K0.97×
27Washington~20K0.97×
28Virginia~30K0.96×
29Indiana~20K0.96×
30Nebraska~5K0.96×
31Alaska~2K0.96×
32North Carolina~30K0.95×
33Connecticut~10K0.95×
34Ohio~30K0.94×
35Tennessee~20K0.94×
36Idaho~5K0.93×
37Oregon~10K0.92×
38West Virginia~5K0.91×
39Massachusetts~20K0.90×
40Utah~9K0.90×
41New Hampshire~4K0.89×
42Rhode Island~3K0.89×
43South Dakota~2K0.89×
44Montana~3K0.88×
45Wisconsin~10K0.87×
46Minnesota~10K0.87×
47Washington, District of Columbia~3K0.87×
48Colorado~10K0.85×
49Maine~3K0.84×
50Vermont~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Ballers, United States
0.80×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballers audience
#·InterestCategoryAffinity×
01Northside FestivalMusic & Radio121.75×
02The Art of ShavingBeauty & Wellness108.86×
03Bibi BlocksbergMovies & TV91.89×
04BacalarTravel & Leisure91.17×
05Classic Horror FilmsMovies & TV87.82×
06Barber County, KansasTravel & Leisure65.46×
07Blades of GloryMovies & TV38.03×
08Evan PetersMovies & TV37.82×
09She's Gotta Have ItMovies & TV35.16×
10SquatchBeauty & Wellness31.24×
11Braun (company)Home & Garden27.96×
12Bounce TVMovies & TV25.93×
13Game of Thrones (2014 video game)Games24.86×
14Ernie HudsonMovies & TV22.36×
15Axe (brand)Beauty & Wellness19.36×
16Remember the TitansMovies & TV13.46×
17Kaitlin OlsonMovies & TV13.24×
18The Young and the RestlessMovies & TV12.24×
19Barbershop musicMusic & Radio11.18×
20DenmarkTravel & Leisure10.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballers audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.21×
Luxury OrientationPREMIUM1.15×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Community OrientationOPEN0.69×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ballers have in United States?

Ballers has an estimated audience of 1,109,700 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ballers viewers?

64.2% of Ballers fans are female, 35.8% are male, with an average age of 27.8 years.

03

Which brands do Ballers fans like most?

Ballers fans show strongest brand affinity for Evan Peters (37.82×), Classic Horror Films (87.82×), and Squatch (31.24×) over the country average.

04

Where do Ballers fans live in United States?

Ballers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ballers fans also like?

Beyond Ballers itself, the audience over-indexes on Classic Horror Films (87.82×), Squatch (31.24×), Blades of Glory (38.03×), and The Art of Shaving (108.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Ballers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →