Rascasse Audience Intelligence

She's Gotta Have It Audience in United States

A data profile of the people who buy, follow and care about She's Gotta Have It in United States — modelled from more than twelve digital signal sources. She's Gotta Have It has an estimated audience of 591,037 people in United States.

#2867among Movie / TV Show / Series in United States#6170in Movies & TV

The average She's Gotta Have It fan in United States is 35.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Hair Extensions, High-definition television, Bounce TV, with strongest over-indexing on Hair Extensions (26.03× the country average).

Demographically, the She's Gotta Have It audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical She's Gotta Have It fan in United States is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the She's Gotta Have It profile in United States.

Audience size
591K
in United States
Gender
70.0%♀
30.0% male
Age
35.5
average years
Country rank
#33111
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of She's Gotta Have It viewers

70.0% are female, 30.0% are male, average age 35.5.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for She's Gotta Have It audience in United States
MetricValue
Female70.0%
Male30.0%
Average age35.5
Estimated audience size591,037
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the She's Gotta Have It audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3914%
40-4914%
50+19%
Fig. 04

Worldwide distribution

74.5%

of the worldwide She's Gotta Have It audience comes from United States.

Worldwide audience distribution share by country for She's Gotta Have It
CountryShare
United States74.5%
France2.3%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the She's Gotta Have It audience in United States is strongest.

Fig. 05

Top regions by affinity

She's Gotta Have It fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.12×
02Washington, District of Columbia~4K2.11×
03Georgia~40K2.08×
04New York~60K1.93×
05Louisiana~10K1.57×
06North Carolina~30K1.52×
07New Jersey~20K1.33×
08Mississippi~7K1.33×
09Delaware~2K1.32×
10Virginia~20K1.31×
11Illinois~30K1.29×
12South Carolina~10K1.24×
13Alabama~10K1.22×
14Pennsylvania~20K1.16×
15Connecticut~7K1.13×
16Michigan~20K1.12×
17Missouri~10K1.10×
18Tennessee~10K1.08×
19Texas~50K1.02×
20Massachusetts~10K1.01×
21Ohio~20K1.00×
22California~60K0.98×
23Florida~40K0.98×
24Arkansas~5K0.98×
25Vermont~1K0.98×
26Rhode Island~2K0.97×
27Indiana~10K0.96×
28Nevada~5K0.93×
29Alaska~1K0.93×
30South Dakota~1K0.92×
31North Dakota~1K0.92×
32Montana~2K0.91×
33Oregon~6K0.89×
34Maine~2K0.89×
35Hawaii~2K0.88×
36Kentucky~7K0.87×
37West Virginia~2K0.87×
38Washington~10K0.86×
39Oklahoma~6K0.86×
40Nebraska~3K0.86×
41New Hampshire~2K0.86×
42Idaho~3K0.85×
43New Mexico~3K0.85×
44Kansas~4K0.84×
45Arizona~10K0.83×
46Minnesota~7K0.81×
47Iowa~4K0.79×
48Colorado~7K0.77×
49Wisconsin~7K0.77×
50Utah~4K0.75×
Fig. 06

Affinity by region

Affinity by region — She's Gotta Have It, United States
0.75×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the She's Gotta Have It audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for She's Gotta Have It audience
#·InterestCategoryAffinity×
01BoomerangSports36.62×
02BallersMovies & TV35.16×
03Bounce TVMovies & TV32.64×
04Hair ExtensionsBeauty & Wellness26.03×
05Wesley SnipesMovies & TV16.01×
06International educationBusiness & Career14.53×
07Anastasia Beverly HillsBeauty & Wellness13.30×
08Josh BrolinMovies & TV13.21×
09Digital audio workstationTechnology & Electronics11.15×
10La La Land (film)Movies & TV7.90×
11High-definition televisionTechnology & Electronics7.20×
12Obsessed (2009 film)Movies & TV6.26×
13PedicureBeauty & Wellness5.88×
14Motivational speakingBusiness & Career4.72×
15Self-loveHealth4.38×
16First-person shooter gamesGames4.29×
17ConcertsMusic & Radio3.33×
18Hair productsBeauty & Wellness2.89×
19Blues musicMusic & Radio2.42×
20ClothingFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the She's Gotta Have It audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by She's Gotta Have It audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.21×
MindfulnessBALANCE1.75×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by She's Gotta Have It audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Quality AwarenessPREMIUM0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does She's Gotta Have It have in United States?

She's Gotta Have It has an estimated audience of 591,037 people in United States, concentrated in New York and California.

02

What is the gender split and age of She's Gotta Have It viewers?

70.0% of She's Gotta Have It fans are female, 30.0% are male, with an average age of 35.5 years.

03

Which brands do She's Gotta Have It fans like most?

She's Gotta Have It fans show strongest brand affinity for Hair Extensions (26.03×), High-definition television (7.2×), and Bounce TV (32.64×) over the country average.

04

Where do She's Gotta Have It fans live in United States?

She's Gotta Have It fans in United States are most concentrated in New York (reach ~60K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do She's Gotta Have It fans also like?

Beyond She's Gotta Have It itself, the audience over-indexes on High-definition television (7.2×), Bounce TV (32.64×), Ballers (35.16×), and First-person shooter games (4.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for She's Gotta Have It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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