Rascasse Audience Intelligence

Boomerang Audience in United States

A data profile of the people who buy, follow and care about Boomerang in United States — modelled from more than twelve digital signal sources. Boomerang has an estimated audience of 677,172 people in United States.

#10174among Topic in United States#2906in Sports

The average Boomerang fan in United States is 27.9 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include She's Gotta Have It, Whose Line Is It Anyway? (U.S. TV series), Humour, with strongest over-indexing on She's Gotta Have It (36.62× the country average).

Demographically, the Boomerang audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boomerang fan in United States is more female, around 27.9 years old, with strong Extroversion tendencies and a notable affinity for She's Gotta Have It.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boomerang profile in United States.

Audience size
677K
in United States
Gender
70.1%♀
29.9% male
Age
27.9
average years
Country rank
#30517
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boomerang fans

70.1% are female, 29.9% are male, average age 27.9.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Boomerang audience in United States
MetricValue
Female70.1%
Male29.9%
Average age27.9
Estimated audience size677,172
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Boomerang audience in United States
Age bracketShare%
16-1953%
20-2923%
30-3911%
40-497%
50+5%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Boomerang audience comes from United States.

Worldwide audience distribution share by country for Boomerang
CountryShare
United States22.7%
Italy6.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boomerang audience in United States is strongest.

Fig. 05

Top regions by affinity

Boomerang fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K8.07×
02Rhode Island~7K3.33×
03Vermont~1K1.23×
04Georgia~30K1.22×
05Maryland~10K1.18×
06Missouri~10K1.16×
07Indiana~10K1.10×
08Massachusetts~10K1.05×
09Kansas~5K1.03×
10Utah~6K0.99×
11North Carolina~20K0.97×
12Alabama~9K0.94×
13Louisiana~8K0.93×
14Arkansas~5K0.91×
15Colorado~10K0.90×
16Mississippi~5K0.90×
17Texas~50K0.87×
18Iowa~5K0.86×
19Pennsylvania~20K0.85×
20Michigan~10K0.82×
21Virginia~10K0.82×
22Florida~40K0.80×
23New York~30K0.79×
24Tennessee~10K0.79×
25Kentucky~7K0.79×
26South Carolina~8K0.78×
27Wisconsin~8K0.78×
28California~60K0.77×
29Arizona~10K0.77×
30Nebraska~3K0.77×
31West Virginia~2K0.77×
32Illinois~20K0.75×
33Ohio~20K0.74×
34Washington, District of Columbia~1K0.74×
35New Jersey~10K0.73×
36Delaware~1K0.72×
37Alaska~1K0.72×
38New Mexico~2K0.71×
39Minnesota~7K0.70×
40Idaho~2K0.70×
41Connecticut~5K0.68×
42Nevada~4K0.68×
43New Hampshire~2K0.68×
44Washington~9K0.67×
45Maine~2K0.67×
46Oregon~5K0.66×
47North Dakota<1K0.66×
48Hawaii~2K0.65×
49South Dakota~1K0.65×
50Montana~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Boomerang, United States
0.64×1.00×8.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boomerang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boomerang audience
#·InterestCategoryAffinity×
01She's Gotta Have ItMovies & TV36.62×
02Whose Line Is It Anyway? (U.S. TV series)Movies & TV25.29×
03Internet memeInternet & Social Media2.26×
04MemeInternet & Social Media1.96×
05HumourLiterature1.89×
06HobbyHome & Garden1.88×
07ReligionBusiness & Career1.82×
08Popular cultureArts & Culture1.82×
09CelebrityMovies & TV1.77×
10NBCMovies & TV1.74×
11ChildKids & Family1.67×
12U.S. stateTravel & Leisure1.66×
13Social networkInternet & Social Media1.60×
14CultureLiterature1.59×
15XInternet & Social Media1.59×
16Mobile phonesTechnology & Electronics1.59×
17TelevisionsTechnology & Electronics1.56×
18TVMovies & TV1.53×
19Current eventsArts & Culture1.51×
20United StatesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boomerang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boomerang audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
SpiritualityBALANCE1.51×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boomerang audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boomerang have in United States?

Boomerang has an estimated audience of 677,172 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of Boomerang fans?

70.1% of Boomerang fans are female, 29.9% are male, with an average age of 27.9 years.

03

Which brands do Boomerang fans like most?

Boomerang fans show strongest brand affinity for She's Gotta Have It (36.62×), Whose Line Is It Anyway? (U.S. TV series) (25.29×), and Humour (1.89×) over the country average.

04

Where do Boomerang fans live in United States?

Boomerang fans in United States are most concentrated in Oklahoma (reach ~60K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Boomerang fans also like?

Beyond Boomerang itself, the audience over-indexes on Whose Line Is It Anyway? (U.S. TV series) (25.29×), Humour (1.89×), TV (1.53×), and Celebrity (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Boomerang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boomerang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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