Kindle Audience in United States

Kindle has an estimated audience of 3,987,355 people in United States. 65.8% are female, 34.2% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: E-book readers, Young-adult fiction, Autism Awareness, Diabetes mellitus awareness, Cast-iron cookware.

The average Kindle fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include E-book readers, Young-adult fiction, Autism Awareness, with strongest over-indexing on E-book readers (9.63× the country average). Demographically, the Kindle audience skews more female with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Kindle fans

Demographic split for Kindle audience in United States
MetricValue
Female65.8%
Male34.2%
Average age32.4
Estimated audience size3,987,355

Audience persona

The typical Kindle fan in United States is more female, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for E-book readers.

Top regions in United States

Top regions ranked by reach for Kindle in United States
RegionReachAffinity
California359,9540.82×
Texas349,5601.02×
Florida268,2790.99×
New York228,5701.03×
Pennsylvania133,1560.99×
Illinois132,2231×
North Carolina124,0591.03×
Georgia122,0110.99×
Ohio116,4740.95×
Virginia105,6241.09×
Michigan98,2200.94×
New Jersey94,7500.93×
Washington88,5731.11×
Massachusetts87,9751.12×
Tennessee85,6521.07×
Arizona83,8051.03×
Indiana70,5000.97×
Colorado69,7561.11×
Missouri66,8931.04×
Maryland61,6540.9×
Alabama60,2821.08×
South Carolina59,1830.99×
Minnesota58,3441.02×
Wisconsin57,5520.96×
Kentucky51,7021.03×
Oregon49,5591.08×
Louisiana46,8260.91×
Oklahoma46,1621.04×
Utah44,8031.25×
Connecticut40,4221.01×
Arkansas35,4881.08×
Iowa34,2471.04×
Nevada31,8970.83×
Kansas31,8491.01×
Mississippi27,9320.85×
Idaho21,2741.06×
Nebraska19,7830.99×
West Virginia17,3520.93×
Hawaii17,2731.01×
New Mexico17,1650.86×
New Hampshire16,8251.07×
Maine15,4871.08×
Washington, District of Columbia13,6351.14×
Delaware11,4801.04×
Rhode Island11,3940.9×
Montana11,1701.01×
Alaska9,0861.07×
South Dakota8,1320.88×
North Dakota7,3780.9×
Vermont6,6940.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kindle audience
BrandAffinityCategory
E-book readers9.63×Technology & Electronics
Young-adult fiction12.02×Literature
Autism Awareness9.82×Health
Diabetes mellitus awareness6.52×Health
Cast-iron cookware10.52×Home & Garden
Adriana Lima13.69×Fashion & Accessoires
Singer-songwriter3.05×Music & Radio
Dungeons & Dragons8.37×Games
Microblogging6.61×Technology & Electronics
Celebrity Gossip13.93×News
Doctor Strange9.29×Literature
Scooby-Doo3.15×Movies & TV
Miranda Kerr15.43×Fashion & Accessoires
Lego Star Wars14.19×Kids & Family
FC Bayern Munich3.99×Sports
Income tax6.88×Business & Career
Romance novels3.31×Literature
Rick and Morty4.11×Movies & TV
Bestseller4.05×Literature
Tyra Banks10.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kindle audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Luxury OrientationPREMIUM1.26
Quality AwarenessPREMIUM1.23
MindfulnessBALANCE1.22
Pet OwnershipJOY1.16
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Kindle
CountryShare
Japan26.1%
Brazil18.5%
United States18.4%

See Kindle audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Kindle have in United States?

Kindle has an estimated audience of 3,987,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Kindle fans?

65.8% of Kindle fans are female, 34.2% are male, with an average age of 32.4 years.

Which brands do Kindle fans like most?

Kindle fans show strongest brand affinity for E-book readers (9.63×), Young-adult fiction (12.02×), and Autism Awareness (9.82×) over the country average.

Where do Kindle fans live in United States?

Kindle fans in United States are most concentrated in California (reach 359,954), Texas (reach 349,560), and Florida (reach 268,279). These three regions account for the largest share of the active audience.

What other brands do Kindle fans also like?

Beyond Kindle itself, the audience over-indexes on Young-adult fiction (12.02×), Autism Awareness (9.82×), Diabetes mellitus awareness (6.52×), and Cast-iron cookware (10.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.