A data profile of the people who buy, follow and care about Kindle in Brazil — modelled from more than twelve digital signal sources. Kindle has an estimated audience of 4,032,924 people in Brazil.
Kindle has an estimated audience of 4,032,924 people in Brazil. 62.8% are female, 37.2% are male, average age 33.0. Top brand affinities: Scarface (1983 film), Alexander Skarsgård, James Marsden, Al Pacino, Christopher Nolan.
Top brand affinities include Scarface (1983 film), Alexander Skarsgård, James Marsden, with strongest over-indexing on Scarface (1983 film) (13.99× the country average).
Demographically, the Kindle audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Kindle fan in Brazil is more female, around 33.0 years old, with strong Travelling tendencies and a notable affinity for Scarface (1983 film).
The key figures that characterise the Kindle profile in Brazil.
62.8% are female, 37.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 33.0 |
| Estimated audience size | 4,032,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Kindle audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 25.7% |
| United States | 18.4% |
| Brazil | 18.1% |
The strongest cross-interests of the Kindle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarface (1983 film) | Movies & TV | 13.99× | ||
| 02 | Alexander Skarsgård | Movies & TV | 13.99× | ||
| 03 | James Marsden | Movies & TV | 13.99× | ||
| 04 | Christopher Nolan | Movies & TV | 13.99× | ||
| 05 | Paulo Coelho | Literature | 13.99× | ||
| 06 | Homeland (TV series) | Movies & TV | 13.99× | ||
| 07 | Martin Scorsese | Movies & TV | 13.99× | ||
| 08 | Fernando Pessoa | Literature | 13.99× | ||
| 09 | Giannis Antetokounmpo | Sports | 13.99× | ||
| 10 | The Wire | Movies & TV | 13.99× | ||
| 11 | Franz Kafka | Literature | 13.99× | ||
| 12 | Simone de Beauvoir | Literature | 13.99× | ||
| 13 | Downton Abbey | Movies & TV | 12.07× | ||
| 14 | Spy film | Movies & TV | 10.39× | ||
| 15 | Al Pacino | Movies & TV | 9.38× | ||
| 16 | Robert De Niro | Movies & TV | 8.33× | ||
| 17 | The Sopranos | Movies & TV | 8.00× | ||
| 18 | Crime fiction | Literature | 6.84× | ||
| 19 | Stranger Things | Movies & TV | 2.78× | ||
| 20 | Superman | Movies & TV | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Career Orientation | POWER | 1.58× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kindle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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