Kindle Audience in Germany
Kindle has an estimated audience of 700,055 people in Germany. 58.2% are female, 41.8% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Ho, Ghana, The Hollies (Official), The Nice Guys, Personalised Gifts.
The average Kindle fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Ho, Ghana, The Hollies (Official), with strongest over-indexing on Progressive rock (3.76× the country average). Demographically, the Kindle audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Kindle fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 32.7 |
| Estimated audience size | 700,055 |
Audience persona
The typical Kindle fan in Germany is more female, around 32.7 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,155 | 1.2× |
| Bayern | 132,569 | 1.18× |
| Baden-Württemberg | 110,043 | 1.15× |
| Niedersachsen | 68,567 | 1.01× |
| Hessen | 63,554 | 1.19× |
| Rheinland-Pfalz | 37,593 | 1.07× |
| Berlin | 36,175 | 1.16× |
| Sachsen | 31,033 | 0.9× |
| Schleswig-Holstein | 25,804 | 1.03× |
| Hamburg | 17,969 | 1.14× |
| Brandenburg | 17,230 | 0.79× |
| Thüringen | 14,152 | 0.79× |
| Sachsen-Anhalt | 13,713 | 0.76× |
| Mecklenburg-Vorpommern | 10,914 | 0.82× |
| Saarland | 7,711 | 0.9× |
| Bremen | 5,538 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.76× | Music & Radio |
| Ho, Ghana | 8.57× | Travel & Leisure |
| The Hollies (Official) | 5.85× | Music & Radio |
| The Nice Guys | 4.67× | Movies & TV |
| Personalised Gifts | 1.58× | Home & Garden |
| Sinaloa | 9.85× | Travel & Leisure |
| Figure painting (hobby) | 3.07× | Arts & Culture |
| Natural rubber | 1.66× | Cars & Mobility |
| Business English | 1.97× | Business & Career |
| Information sensitivity | 3.46× | Technology & Electronics |
| Este, Veneto | 1.54× | Travel & Leisure |
| Circular economy | 3.12× | Business & Career |
| Janitor | 3.25× | Home & Garden |
| Högl | 4.15× | Fashion & Accessoires |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Whataburger | 2.82× | Food & Beverages |
| Sub Zero (Official) | 5.5× | Literature |
| Liberace | 2.9× | Music & Radio |
| Headhunters (film) | 2.26× | Movies & TV |
| Cynthia Erivo | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Mindfulness | BALANCE | 1.24 |
| Pet Ownership | JOY | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.1% |
| Brazil | 18.5% |
| United States | 18.4% |
See Kindle audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Kindle have in Germany?
Kindle has an estimated audience of 700,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kindle fans?
58.2% of Kindle fans are female, 41.8% are male, with an average age of 32.7 years.
Which brands do Kindle fans like most?
Kindle fans show strongest brand affinity for Progressive rock (3.76×), Ho, Ghana (8.57×), and The Hollies (Official) (5.85×) over the country average.
Where do Kindle fans live in Germany?
Kindle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,155), Bayern (reach 132,569), and Baden-Württemberg (reach 110,043). These three regions account for the largest share of the active audience.
What other brands do Kindle fans also like?
Beyond Kindle itself, the audience over-indexes on Ho, Ghana (8.57×), The Hollies (Official) (5.85×), The Nice Guys (4.67×), and Personalised Gifts (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kindle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.