Runway (fashion) Audience in Germany
Runway (fashion) has an estimated audience of 706,434 people in Germany. 64.2% are female, 35.8% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Dog breed, Hachis Parmentier, Commercial mortgage, Hog Hunting, Jaumo.
The average Runway (fashion) fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Dog breed, Hachis Parmentier, Commercial mortgage, with strongest over-indexing on Dog breed (1.65× the country average). Demographically, the Runway (fashion) audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Runway (fashion) fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 28.7 |
| Estimated audience size | 706,434 |
Audience persona
The typical Runway (fashion) fan in Germany is more female, around 28.7 years old, with strong Community Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,898 | 1× |
| Bayern | 115,239 | 1.01× |
| Hessen | 109,006 | 2.02× |
| Baden-Württemberg | 90,233 | 0.94× |
| Berlin | 70,740 | 2.24× |
| Niedersachsen | 54,181 | 0.79× |
| Rheinland-Pfalz | 27,558 | 0.78× |
| Sachsen | 26,281 | 0.76× |
| Hamburg | 23,063 | 1.44× |
| Schleswig-Holstein | 20,018 | 0.79× |
| Brandenburg | 17,871 | 0.82× |
| Thüringen | 11,259 | 0.63× |
| Sachsen-Anhalt | 10,652 | 0.58× |
| Mecklenburg-Vorpommern | 7,083 | 0.53× |
| Bremen | 6,560 | 1.09× |
| Saarland | 5,790 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.65× | Pets & Animals |
| Hachis Parmentier | 20× | Food & Beverages |
| Commercial mortgage | 3.04× | Business & Career |
| Hog Hunting | 6.65× | Sports |
| Jaumo | 20× | Internet & Social Media |
| The Name of the Rose | 10.05× | Literature |
| Ivy Lab | 16.27× | |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Product design | 1.61× | Business & Career |
| Cachorro | 2.81× | Pets & Animals |
| Tim Heidecker | 20× | Movies & TV |
| Figure painting (hobby) | 3.07× | Arts & Culture |
| Natural rubber | 1.71× | Cars & Mobility |
| Kaffe Fassett | 14.36× | Arts & Culture |
| Home Delivery | 1.92× | Food & Beverages |
| Hypertext | 1.89× | Technology & Electronics |
| Kippah | 3.11× | Fashion & Accessoires |
| Information sensitivity | 2.89× | Technology & Electronics |
| Nationality | 1.58× | Politics & Society |
| myDealZ | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.81 |
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.63 |
| Sustainability | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Japan | 10.2% |
| United Kingdom | 7.8% |
See Runway (fashion) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Runway (fashion) have in Germany?
Runway (fashion) has an estimated audience of 706,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Runway (fashion) fans?
64.2% of Runway (fashion) fans are female, 35.8% are male, with an average age of 28.7 years.
Which brands do Runway (fashion) fans like most?
Runway (fashion) fans show strongest brand affinity for Dog breed (1.65×), Hachis Parmentier (20×), and Commercial mortgage (3.04×) over the country average.
Where do Runway (fashion) fans live in Germany?
Runway (fashion) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,898), Bayern (reach 115,239), and Hessen (reach 109,006). These three regions account for the largest share of the active audience.
What other brands do Runway (fashion) fans also like?
Beyond Runway (fashion) itself, the audience over-indexes on Hachis Parmentier (20×), Commercial mortgage (3.04×), Hog Hunting (6.65×), and Jaumo (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Runway (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.