Coffea arabica Audience in United States

Coffea arabica has an estimated audience of 726,181 people in United States. 58.7% are female, 41.3% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Costa Coffee, Arabic coffee, Nescafé, Kia Sportage, Enterprise Rent-A-Car.

The average Coffea arabica fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Costa Coffee, Arabic coffee, Nescafé, with strongest over-indexing on Costa Coffee (174.07× the country average). Demographically, the Coffea arabica audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Coffea arabica fans

Demographic split for Coffea arabica audience in United States
MetricValue
Female58.7%
Male41.3%
Average age35.9
Estimated audience size726,181

Audience persona

The typical Coffea arabica fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for Coffea arabica in United States
RegionReachAffinity
California89,0091.11×
Texas54,1690.87×
Florida46,3190.94×
New York40,8051.01×
Illinois20,8500.86×
North Carolina20,7550.95×
Pennsylvania20,6670.85×
Ohio19,7560.88×
Washington18,7631.29×
Michigan18,2100.96×
Georgia17,4900.78×
Virginia17,0100.96×
New Jersey14,8980.81×
Arizona14,8271×
Tennessee13,0690.9×
Massachusetts12,8140.9×
Missouri11,8611.01×
Oregon11,8201.42×
Indiana11,2590.85×
Colorado11,0700.97×
Utah10,2391.57×
Maryland9,7900.78×
Wisconsin9,0570.83×
Minnesota8,9010.86×
Louisiana7,1380.76×
South Carolina7,0960.65×
Kentucky7,0860.78×
Alabama6,6450.65×
Connecticut6,2010.85×
Oklahoma6,0750.75×
Nevada5,6440.8×
Kansas4,7390.83×
Iowa4,6870.78×
Mississippi4,6620.78×
Arkansas4,3710.73×
Hawaii4,3381.39×
Idaho3,5540.98×
Nebraska3,2780.9×
West Virginia3,2070.95×
New Mexico3,0890.85×
Rhode Island2,8921.25×
New Hampshire2,6420.92×
Alaska2,5601.65×
Montana2,4181.2×
Maine2,3800.91×
North Dakota2,3241.56×
South Dakota2,2031.31×
Vermont2,1751.71×
Wyoming2,0751.93×
Washington, District of Columbia1,8700.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffea arabica audience
BrandAffinityCategory
Costa Coffee174.07×Food & Beverages
Arabic coffee63.77×Food & Beverages
Nescafé60×Food & Beverages
Kia Sportage33.33×Cars & Mobility
Enterprise Rent-A-Car5.67×Cars & Mobility
Autism Awareness8.17×Health
Honda HR-V22.22×Cars & Mobility
Diabetes mellitus awareness5.55×Health
Livemusic3.94×Music & Radio
Pre-school playgroup24.59×Kids & Family
Coffee roasting9.52×Food & Beverages
Tim Horton6.27×Sports
Krispy Kreme5.19×Food & Beverages
Houston Astros5.68×Sports
Singer-songwriter2.7×Music & Radio
Specialty coffee7.47×Food & Beverages
RaceTrac7.62×Cars & Mobility
Microblogging5.6×Technology & Electronics
Italian cuisine3×Food & Beverages
Jeep Grand Cherokee6.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffea arabica audience
TraitClusterScore
IndulgenceJOY2.02
Design AffinityPREMIUM1.88
Luxury OrientationPREMIUM1.87
DIY MentalityTHRILL1.68
SustainabilityBALANCE1.55
Pet OwnershipJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Coffea arabica
CountryShare
United States10.2%
Thailand9.3%
India5.8%

See Coffea arabica audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Coffea arabica have in United States?

Coffea arabica has an estimated audience of 726,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffea arabica fans?

58.7% of Coffea arabica fans are female, 41.3% are male, with an average age of 35.9 years.

Which brands do Coffea arabica fans like most?

Coffea arabica fans show strongest brand affinity for Costa Coffee (174.07×), Arabic coffee (63.77×), and Nescafé (60×) over the country average.

Where do Coffea arabica fans live in United States?

Coffea arabica fans in United States are most concentrated in California (reach 89,009), Texas (reach 54,169), and Florida (reach 46,319). These three regions account for the largest share of the active audience.

What other brands do Coffea arabica fans also like?

Beyond Coffea arabica itself, the audience over-indexes on Arabic coffee (63.77×), Nescafé (60×), Kia Sportage (33.33×), and Enterprise Rent-A-Car (5.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffea arabica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.