Rascasse Audience Intelligence

Coffea arabica Audience in United States

A data profile of the people who buy, follow and care about Coffea arabica in United States — modelled from more than twelve digital signal sources. Coffea arabica has an estimated audience of 726,181 people in United States.

#62among Beverage in United States#9911among Topic in United States#1617in Food & Beverages

The average Coffea arabica fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Costa Coffee, Arabic coffee, Nescafé, with strongest over-indexing on Costa Coffee (132.29× the country average).

Demographically, the Coffea arabica audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffea arabica fan in United States is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffea arabica profile in United States.

Audience size
726K
in United States
Gender
58.7%♀
41.3% male
Age
35.9
average years
Country rank
#29240
Topic in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffea arabica fans

58.7% are female, 41.3% are male, average age 35.9.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Coffea arabica audience in United States
MetricValue
Female58.7%
Male41.3%
Average age35.9
Estimated audience size726,181
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Coffea arabica audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Coffea arabica audience comes from United States.

Worldwide audience distribution share by country for Coffea arabica
CountryShare
United States10.2%
Thailand9.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffea arabica audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffea arabica fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.30×
02Vermont~2K1.22×
03Alaska~2K1.20×
04Oregon~10K1.19×
05Washington~20K1.17×
06North Dakota~2K1.17×
07Hawaii~4K1.12×
08Montana~2K1.09×
09South Dakota~2K1.09×
10Rhode Island~2K1.06×
11Idaho~4K1.04×
12Delaware~2K1.02×
13West Virginia~3K1.00×
14Maine~3K1.00×
15California~80K0.99×
16New Hampshire~3K0.99×
17Washington, District of Columbia~2K0.98×
18Arizona~10K0.97×
19Kansas~6K0.97×
20New Mexico~4K0.97×
21Nebraska~4K0.97×
22Missouri~10K0.96×
23Colorado~10K0.95×
24Mississippi~6K0.95×
25Oklahoma~8K0.94×
26Nevada~7K0.94×
27Iowa~6K0.94×
28Tennessee~10K0.93×
29Arkansas~6K0.93×
30Connecticut~7K0.92×
31New York~40K0.91×
32North Carolina~20K0.91×
33Virginia~20K0.91×
34Minnesota~9K0.91×
35Michigan~20K0.90×
36Massachusetts~10K0.90×
37Wisconsin~10K0.90×
38Louisiana~8K0.90×
39Kentucky~8K0.90×
40Florida~40K0.89×
41Indiana~10K0.89×
42New Jersey~20K0.87×
43Alabama~9K0.87×
44Maryland~10K0.86×
45South Carolina~9K0.86×
46Pennsylvania~20K0.85×
47Ohio~20K0.85×
48Illinois~20K0.84×
49Georgia~20K0.84×
50Texas~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Coffea arabica, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffea arabica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffea arabica audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages132.29×
02Arabic coffeeFood & Beverages46.79×
03NescaféFood & Beverages42.00×
04ColumboMovies & TV20.00×
05Coffee roastingFood & Beverages10.48×
06NespressoFood & Beverages9.42×
07Sustainable energyHome & Garden7.08×
08Tim HortonSports5.40×
09Krispy KremeFood & Beverages5.23×
10Renewable energyBusiness & Career5.02×
11QVCMovies & TV4.77×
12FedExBusiness & Career3.95×
13First class travelTravel & Leisure3.90×
14Discount storesShopping3.18×
15Italian cuisineFood & Beverages2.88×
16Mortgage loansBusiness & Career2.79×
17Organic foodFood & Beverages2.49×
18Shopping mallsShopping2.36×
19PinterestInternet & Social Media2.05×
20AirbnbTravel & Leisure2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffea arabica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffea arabica audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.20×
Convenience OrientationPREMIUM2.01×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffea arabica audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
CreativityOPEN0.89×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffea arabica have in United States?

Coffea arabica has an estimated audience of 726,181 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffea arabica fans?

58.7% of Coffea arabica fans are female, 41.3% are male, with an average age of 35.9 years.

03

Which brands do Coffea arabica fans like most?

Coffea arabica fans show strongest brand affinity for Costa Coffee (132.29×), Arabic coffee (46.79×), and Nescafé (42×) over the country average.

04

Where do Coffea arabica fans live in United States?

Coffea arabica fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Coffea arabica fans also like?

Beyond Coffea arabica itself, the audience over-indexes on Arabic coffee (46.79×), Nescafé (42×), Sustainable energy (7.08×), and Renewable energy (5.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coffea arabica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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