Bubble tea Audience in Germany
Bubble tea has an estimated audience of 392,396 people in Germany. 69.7% are female, 30.3% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taiwanese cuisine, Taiwanese tea, Fuze Beverage, Tea culture, Matcha.
The average Bubble tea fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taiwanese cuisine, Taiwanese tea, Fuze Beverage, with strongest over-indexing on Taiwanese cuisine (128.92× the country average). Demographically, the Bubble tea audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Bubble tea fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 33.1 |
| Estimated audience size | 392,396 |
Audience persona
The typical Bubble tea fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Taiwanese cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,025 | 1.1× |
| Bayern | 70,226 | 1.11× |
| Baden-Württemberg | 55,878 | 1.04× |
| Berlin | 35,955 | 2.05× |
| Hessen | 31,947 | 1.07× |
| Niedersachsen | 31,074 | 0.82× |
| Sachsen | 19,698 | 1.02× |
| Rheinland-Pfalz | 17,374 | 0.88× |
| Hamburg | 12,337 | 1.39× |
| Schleswig-Holstein | 11,234 | 0.8× |
| Brandenburg | 9,846 | 0.81× |
| Sachsen-Anhalt | 8,163 | 0.8× |
| Thüringen | 7,692 | 0.77× |
| Mecklenburg-Vorpommern | 5,205 | 0.69× |
| Bremen | 3,274 | 0.98× |
| Saarland | 3,217 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taiwanese cuisine | 128.92× | Food & Beverages |
| Taiwanese tea | 134.78× | Food & Beverages |
| Fuze Beverage | 42.4× | Food & Beverages |
| Tea culture | 26.07× | Food & Beverages |
| Matcha | 14.83× | Food & Beverages |
| Harry Potter | 1.98× | Movies & TV |
| Chocolate cake | 6.3× | Food & Beverages |
| Baby food | 3.63× | Kids & Family |
| Food and drink | 1.55× | Food & Beverages |
| Barbie | 2.74× | Movies & TV |
| Scary Movie (film series) | 9.16× | Movies & TV |
| Tea | 3.11× | Food & Beverages |
| Jejudo | 9.1× | Travel & Leisure |
| Maltese (dog) | 3.58× | Pets & Animals |
| BTS | 6.61× | Music & Radio |
| Iced tea | 12.33× | Food & Beverages |
| Tetley | 63.17× | Food & Beverages |
| Toddler | 2.72× | Kids & Family |
| Lee Min-ho | 18.96× | Fashion & Accessoires |
| Lip gloss | 4.44× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63 |
| Indulgence | JOY | 1.56 |
| Individualism | JOY | 1.42 |
| Tradition | CONSERVATISM | 1.41 |
| Urban Lifestyle | OPEN | 1.29 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 15.8% |
| Thailand | 7.1% |
See Bubble tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Bubble tea have in Germany?
Bubble tea has an estimated audience of 392,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bubble tea fans?
69.7% of Bubble tea fans are female, 30.3% are male, with an average age of 33.1 years.
Which brands do Bubble tea fans like most?
Bubble tea fans show strongest brand affinity for Taiwanese cuisine (128.92×), Taiwanese tea (134.78×), and Fuze Beverage (42.4×) over the country average.
Where do Bubble tea fans live in Germany?
Bubble tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,025), Bayern (reach 70,226), and Baden-Württemberg (reach 55,878). These three regions account for the largest share of the active audience.
What other brands do Bubble tea fans also like?
Beyond Bubble tea itself, the audience over-indexes on Taiwanese tea (134.78×), Fuze Beverage (42.4×), Tea culture (26.07×), and Matcha (14.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bubble tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.