Rascasse Audience Intelligence

Bubble tea Audience in Germany

A data profile of the people who buy, follow and care about Bubble tea in Germany — modelled from more than twelve digital signal sources. Bubble tea has an estimated audience of 392,396 people in Germany.

#32among Beverage in Germany#5330among Topic in Germany#705in Food & Beverages

The average Bubble tea fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taiwanese cuisine, Taiwanese tea, Fuze Beverage, with strongest over-indexing on Taiwanese cuisine (128.92× the country average).

Demographically, the Bubble tea audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bubble tea fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Taiwanese cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bubble tea profile in Germany.

Audience size
392K
in Germany
Gender
69.7%♀
30.3% male
Age
33.1
average years
Country rank
#14225
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bubble tea fans

69.7% are female, 30.3% are male, average age 33.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Bubble tea audience in Germany
MetricValue
Female69.7%
Male30.3%
Average age33.1
Estimated audience size392,396
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Bubble tea audience in Germany
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Bubble tea audience comes from Germany.

Worldwide audience distribution share by country for Bubble tea
CountryShare
United States16.6%
Japan15.7%
Thailand7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bubble tea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bubble tea fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.85×
02Hamburg~10K1.26×
03Nordrhein-Westfalen~90K1.06×
04Bayern~70K1.05×
05Sachsen~20K1.05×
06Hessen~30K1.01×
07Baden-Württemberg~50K1.00×
08Bremen~3K1.00×
09Thüringen~9K0.93×
10Sachsen-Anhalt~9K0.92×
11Brandenburg~10K0.91×
12Rheinland-Pfalz~20K0.90×
13Niedersachsen~30K0.82×
14Mecklenburg-Vorpommern~6K0.82×
15Schleswig-Holstein~10K0.79×
16Saarland~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Bubble tea, Germany
0.72×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bubble tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bubble tea audience
#·InterestCategoryAffinity×
01Taiwanese teaFood & Beverages134.78×
02Taiwanese cuisineFood & Beverages128.92×
03TetleyFood & Beverages63.17×
04Fuze BeverageFood & Beverages42.40×
05Tea cultureFood & Beverages26.07×
06Lee Min-hoFashion & Accessoires18.96×
07MatchaFood & Beverages14.83×
08Iced teaFood & Beverages12.33×
09Scary Movie (film series)Movies & TV9.16×
10JejudoTravel & Leisure9.10×
11SPRINTSMusic & Radio7.57×
12BTSMusic & Radio6.61×
13Chocolate cakeFood & Beverages6.30×
14Lip glossBeauty & Wellness4.44×
15Baby foodKids & Family3.63×
16Maltese (dog)Pets & Animals3.58×
17TeaFood & Beverages3.11×
18ToddlerKids & Family2.72×
19Harry PotterMovies & TV1.98×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bubble tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bubble tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.32×
IndulgenceJOY1.98×
TravellingTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bubble tea audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.94×
Sports ActivityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bubble tea have in Germany?

Bubble tea has an estimated audience of 392,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bubble tea fans?

69.7% of Bubble tea fans are female, 30.3% are male, with an average age of 33.1 years.

03

Which brands do Bubble tea fans like most?

Bubble tea fans show strongest brand affinity for Taiwanese cuisine (128.92×), Taiwanese tea (134.78×), and Fuze Beverage (42.4×) over the country average.

04

Where do Bubble tea fans live in Germany?

Bubble tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bubble tea fans also like?

Beyond Bubble tea itself, the audience over-indexes on Taiwanese tea (134.78×), Fuze Beverage (42.4×), Tea culture (26.07×), and Matcha (14.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Bubble tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bubble tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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