Instant coffee Audience in United States

Instant coffee logo

Instant coffee has an estimated audience of 3,236,793 people in United States. 60.5% are female, 39.5% are male, average age 32.1. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Entertainment, Arts and music, Wildlife.

The average Instant coffee fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Entertainment, with strongest over-indexing on Music (2.88× the country average). Demographically, the Instant coffee audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Instant coffee fans

Demographic split for Instant coffee audience in United States
MetricValue
Female60.5%
Male39.5%
Average age32.1
Estimated audience size3,236,793

Audience persona

The typical Instant coffee fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Instant coffee in United States
RegionReachAffinity
California475,6351.34×
Texas327,5061.18×
New York230,1131.27×
Florida203,4510.93×
Illinois114,7231.06×
Georgia107,8541.08×
North Carolina103,4861.06×
Pennsylvania102,8150.94×
Ohio97,4650.98×
Michigan84,7581×
Virginia80,3441.02×
New Jersey75,6920.92×
Washington72,1371.11×
Tennessee70,1691.08×
Massachusetts62,0180.97×
Arizona61,9610.94×
Indiana59,8811.01×
Louisiana53,5091.28×
Maryland53,4630.96×
Missouri51,6140.99×
Alabama50,7561.12×
South Carolina48,6981×
Kentucky46,8611.15×
Minnesota46,5271×
Colorado46,3120.91×
Wisconsin42,6460.88×
Oregon41,1361.11×
Oklahoma40,9561.14×
Mississippi34,4521.29×
Nevada34,3931.1×
Connecticut30,9420.95×
Arkansas29,9811.12×
Kansas25,7331.01×
Iowa25,6420.96×
Utah24,5000.85×
Hawaii16,6201.19×
Nebraska15,3770.95×
West Virginia15,2031.01×
New Mexico15,1800.94×
Idaho14,7110.91×
Washington, District of Columbia12,0501.24×
New Hampshire10,3090.81×
Maine8,9650.77×
Rhode Island8,5080.83×
Montana7,9100.88×
Delaware6,6340.74×
South Dakota6,5580.88×
Alaska6,4610.93×
North Dakota5,9600.9×
Vermont3,5290.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instant coffee audience
BrandAffinityCategory
Music2.88×Business & Career
Sports2.87×Sports
Entertainment2.82×Movies & TV
Arts and music2.62×Arts & Culture
Wildlife3.8×Travel & Leisure
Movies2.34×Movies & TV
Food and drink2.2×Food & Beverages
Reading2.23×Literature
Outdoor recreation2.36×Sports
Adventure3.18×Travel & Leisure
Live events2.19×Music & Radio
Walt Disney World3.87×Travel & Leisure
Games2.1×Games
Food1.99×Food & Beverages
Celebrity2.58×Movies & TV
Doordash4.04×Food & Beverages
Consumer electronics1.98×Technology & Electronics
Pets2.03×Pets & Animals
Beverages2.17×Food & Beverages
Vintage clothing4.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instant coffee audience
TraitClusterScore
MindfulnessBALANCE1.83
Family OrientationCONSERVATISM1.76
Price SensitivityPREMIUM1.59
LGBTQ+ IdentityOPEN1.57
SustainabilityBALANCE1.45
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Instant coffee
CountryShare
United States17.8%
Japan11.1%
Indonesia6.8%

See Instant coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Instant coffee have in United States?

Instant coffee has an estimated audience of 3,236,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Instant coffee fans?

60.5% of Instant coffee fans are female, 39.5% are male, with an average age of 32.1 years.

Which brands do Instant coffee fans like most?

Instant coffee fans show strongest brand affinity for Music (2.88×), Sports (2.87×), and Entertainment (2.82×) over the country average.

Where do Instant coffee fans live in United States?

Instant coffee fans in United States are most concentrated in California (reach 475,635), Texas (reach 327,506), and New York (reach 230,113). These three regions account for the largest share of the active audience.

What other brands do Instant coffee fans also like?

Beyond Instant coffee itself, the audience over-indexes on Sports (2.87×), Entertainment (2.82×), Arts and music (2.62×), and Wildlife (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instant coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.