A data profile of the people who buy, follow and care about Telenet in Belgium — modelled from more than twelve digital signal sources. Telenet has an estimated audience of 3,665,006 people in Belgium.
Telenet has an estimated audience of 3,665,006 people in Belgium. 48.0% are female, 52.0% are male, average age 39.5. Top brand affinities: Brussels Airlines, Orange, BNP Paribas Fortis, Santander Group, Opodo.
Top brand affinities include Brussels Airlines, Orange, BNP Paribas Fortis, with strongest over-indexing on Brussels Airlines (4.36× the country average).
Demographically, the Telenet audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Telenet fan in Belgium is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the Telenet profile in Belgium.
48.0% are female, 52.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.5 |
| Estimated audience size | 3,665,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Telenet audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 94.2% |
| Netherlands | 1.7% |
| Spain | 0.7% |
The strongest cross-interests of the Telenet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Win for Life | Games | 13.50× | ||
| 02 | Knorr (brand) | Food & Beverages | 12.03× | ||
| 03 | Opodo | Travel & Leisure | 11.24× | ||
| 04 | Cointreau | Food & Beverages | 10.99× | ||
| 05 | ABN AMRO | Business & Career | 10.34× | ||
| 06 | Crédit Agricole | Business & Career | 9.55× | ||
| 07 | Santander Group | Business & Career | 9.33× | ||
| 08 | Europcar | Cars & Mobility | 8.54× | ||
| 09 | Call of Duty: Modern Warfare 2 | Games | 8.45× | ||
| 10 | Eggo | Food & Beverages | 8.06× | ||
| 11 | Intersport | Shopping | 7.30× | ||
| 12 | Seiko | Fashion & Accessoires | 7.18× | ||
| 13 | Lonely Planet | Travel & Leisure | 5.45× | ||
| 14 | Orange | Technology & Electronics | 4.55× | ||
| 15 | Brussels Airlines | Travel & Leisure | 4.36× | ||
| 16 | BNP Paribas Fortis | Business & Career | 3.39× | ||
| 17 | Casino | Games | 2.20× | ||
| 18 | Gambling | Games | 1.87× | ||
| 19 | Fnac | Shopping | 1.79× | ||
| 20 | Desserts | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Sustainability | BALANCE | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Telenet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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