A data profile of the people who buy, follow and care about Industry in Belgium — modelled from more than twelve digital signal sources. Industry has an estimated audience of 1,559,375 people in Belgium.
Industry has an estimated audience of 1,559,375 people in Belgium. 55.4% are female, 44.6% are male, average age 42.7. Top brand affinities: Innovation, Sunweb, Pizza, Dough, Milk.
Top brand affinities include Innovation, Sunweb, Pizza, with strongest over-indexing on Innovation (1.65× the country average).
Demographically, the Industry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Industry fan in Belgium is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Innovation.
The key figures that characterise the Industry profile in Belgium.
55.4% are female, 44.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.7 |
| Estimated audience size | 1,559,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Industry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Creuset | Home & Garden | 2.31× | ||
| 02 | Nestlé | Food & Beverages | 2.27× | ||
| 03 | Dough | Food & Beverages | 2.21× | ||
| 04 | Frying pan | Home & Garden | 1.94× | ||
| 05 | Steak | Food & Beverages | 1.85× | ||
| 06 | Tram | Cars & Mobility | 1.74× | ||
| 07 | Stuttgart | Travel & Leisure | 1.73× | ||
| 08 | Mediterranean cuisine | Food & Beverages | 1.72× | ||
| 09 | Web application | Technology & Electronics | 1.70× | ||
| 10 | Waze | Internet & Social Media | 1.68× | ||
| 11 | Innovation | Business & Career | 1.65× | ||
| 12 | Milk | Food & Beverages | 1.63× | ||
| 13 | Seaside resort | Travel & Leisure | 1.63× | ||
| 14 | Sunweb | Travel & Leisure | 1.60× | ||
| 15 | Grilling | Food & Beverages | 1.59× | ||
| 16 | Spar (retailer) | Shopping | 1.53× | ||
| 17 | Lodging | Travel & Leisure | 1.52× | ||
| 18 | Refrigerator | Home & Garden | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.51× | ||
| 20 | Videotelephony | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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