A data profile of the people who buy, follow and care about Industry in Canada — modelled from more than twelve digital signal sources. Industry has an estimated audience of 7,359,376 people in Canada.
The average Industry fan in Canada is 40.3 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Real property, Innovation, YouTube Music, with strongest over-indexing on Real property (1.89× the country average).
Demographically, the Industry audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Industry fan in Canada is balanced, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Industry profile in Canada.
49.1% are female, 50.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.3 |
| Estimated audience size | 7,359,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Industry audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
Where the Industry audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5.5M | 3.65× | |
| 02 | Prince Edward Island | ~40K | 1.05× | |
| 03 | New Brunswick | ~200K | 0.96× | |
| 04 | Newfoundland and Labrador | ~100K | 0.96× | |
| 05 | Saskatchewan | ~200K | 0.93× | |
| 06 | Nova Scotia | ~200K | 0.92× | |
| 07 | Manitoba | ~200K | 0.90× | |
| 08 | British Columbia | ~900K | 0.85× | |
| 09 | Ontario | ~2.5M | 0.84× | |
| 10 | Alberta | ~700K | 0.81× |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 2.85× | ||
| 02 | Brock Lesnar | Sports | 2.85× | ||
| 03 | NATO | Politics & Society | 2.85× | ||
| 04 | Vince McMahon | Sports | 2.85× | ||
| 05 | John Travolta | Movies & TV | 1.92× | ||
| 06 | Real property | Home & Garden | 1.89× | ||
| 07 | Western Union | Business & Career | 1.85× | ||
| 08 | Sustainable energy | Home & Garden | 1.80× | ||
| 09 | Mineral water | Food & Beverages | 1.68× | ||
| 10 | YouTube Music | Internet & Social Media | 1.67× | ||
| 11 | Hypermarket | Shopping | 1.67× | ||
| 12 | Wealth management | Business & Career | 1.63× | ||
| 13 | Innovation | Business & Career | 1.61× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 15 | Air pollution | Health | 1.57× | ||
| 16 | Electronic funds transfer | Business & Career | 1.55× | ||
| 17 | Fertilizer | Home & Garden | 1.54× | ||
| 18 | Solar energy | Home & Garden | 1.53× | ||
| 19 | Bored Panda | Internet & Social Media | 1.53× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Industry has an estimated audience of 7,359,376 people in Canada, concentrated in Quebec and Ontario.
49.1% of Industry fans are female, 50.9% are male, with an average age of 40.3 years.
Industry fans show strongest brand affinity for Real property (1.89×), Innovation (1.61×), and YouTube Music (1.67×) over the country average.
Industry fans in Canada are most concentrated in Quebec (reach ~5.5M), Ontario (reach ~2.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Industry itself, the audience over-indexes on Innovation (1.61×), YouTube Music (1.67×), Western Union (1.85×), and Michael Jackson (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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