Industry Audience in Canada
Industry has an estimated audience of 7,359,376 people in Canada. 49.1% are female, 50.9% are male, average age 40.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Real property, Innovation, YouTube Music, Western Union, Sustainable energy.
The average Industry fan in Canada is 40.3 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Real property, Innovation, YouTube Music, with strongest over-indexing on Real property (1.89× the country average). Demographically, the Industry audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.3 |
| Estimated audience size | 7,359,376 |
Audience persona
The typical Industry fan in Canada is balanced, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,519,532 | 3.65× |
| Ontario | 2,588,054 | 0.84× |
| British Columbia | 939,182 | 0.85× |
| Alberta | 739,914 | 0.81× |
| Manitoba | 248,416 | 0.9× |
| Saskatchewan | 216,117 | 0.93× |
| Nova Scotia | 202,541 | 0.92× |
| New Brunswick | 162,498 | 0.96× |
| Newfoundland and Labrador | 107,659 | 0.96× |
| Prince Edward Island | 37,951 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.89× | Home & Garden |
| Innovation | 1.61× | Business & Career |
| YouTube Music | 1.67× | Internet & Social Media |
| Western Union | 1.85× | Business & Career |
| Sustainable energy | 1.8× | Home & Garden |
| MoneyGram | 2.85× | Business & Career |
| Solar energy | 1.53× | Home & Garden |
| Wealth management | 1.63× | Business & Career |
| Hypermarket | 1.67× | Shopping |
| Electronic funds transfer | 1.55× | Business & Career |
| Brock Lesnar | 2.85× | Sports |
| Michael Jackson | 1.51× | Music & Radio |
| Non-alcoholic beverage | 1.57× | Food & Beverages |
| Air pollution | 1.57× | Health |
| Vince McMahon | 2.85× | Sports |
| John Travolta | 1.92× | Movies & TV |
| NATO | 2.85× | Politics & Society |
| Bored Panda | 1.53× | Internet & Social Media |
| Fertilizer | 1.54× | Home & Garden |
| Mineral water | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.3 |
| Quality Awareness | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Industry have in Canada?
Industry has an estimated audience of 7,359,376 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Industry fans?
49.1% of Industry fans are female, 50.9% are male, with an average age of 40.3 years.
Which brands do Industry fans like most?
Industry fans show strongest brand affinity for Real property (1.89×), Innovation (1.61×), and YouTube Music (1.67×) over the country average.
Where do Industry fans live in Canada?
Industry fans in Canada are most concentrated in Quebec (reach 5,519,532), Ontario (reach 2,588,054), and British Columbia (reach 939,182). These three regions account for the largest share of the active audience.
What other brands do Industry fans also like?
Beyond Industry itself, the audience over-indexes on Innovation (1.61×), YouTube Music (1.67×), Western Union (1.85×), and Sustainable energy (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.