A data profile of the people who buy, follow and care about Drammen in Norway — modelled from more than twelve digital signal sources. Drammen has an estimated audience of 663,407 people in Norway.
Drammen has an estimated audience of 663,407 people in Norway. 54.0% are female, 46.0% are male, average age 43.7. Top brand affinities: Biltema, Tesla Motors, Plug-in hybrid, Volkswagen, BMW.
Top brand affinities include Biltema, Tesla Motors, Plug-in hybrid, with strongest over-indexing on Biltema (1.7× the country average).
Demographically, the Drammen audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Drammen fan in Norway is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Drammen profile in Norway.
54.0% are female, 46.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 663,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
The strongest cross-interests of the Drammen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 2.18× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.18× | ||
| 03 | Volkswagen | Cars & Mobility | 2.18× | ||
| 04 | Audi | Cars & Mobility | 2.18× | ||
| 05 | Germany | Travel & Leisure | 2.18× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 07 | Volvo | Cars & Mobility | 2.18× | ||
| 08 | Mercedes-Benz | Cars & Mobility | 2.18× | ||
| 09 | Porsche | Cars & Mobility | 2.18× | ||
| 10 | Solar energy | Home & Garden | 2.18× | ||
| 11 | Family car | Cars & Mobility | 2.18× | ||
| 12 | Peugeot | Cars & Mobility | 2.18× | ||
| 13 | Nissan | Cars & Mobility | 2.18× | ||
| 14 | Hybrid electric vehicle | Cars & Mobility | 2.18× | ||
| 15 | BMW | Cars & Mobility | 2.04× | ||
| 16 | Renewable energy | Business & Career | 1.88× | ||
| 17 | Toyota | Cars & Mobility | 1.87× | ||
| 18 | Carpentry | Home & Garden | 1.76× | ||
| 19 | Biltema | Business & Career | 1.70× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Sustainability | BALANCE | 0.79× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Drammen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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