A data profile of the people who buy, follow and care about John Deere in Norway — modelled from more than twelve digital signal sources. John Deere has an estimated audience of 151,417 people in Norway.
John Deere has an estimated audience of 151,417 people in Norway. 28.9% are female, 71.1% are male, average age 45.5. Top brand affinities: Felleskjøpet, Biltema, Fireplace, Tractor, Massey Ferguson.
Top brand affinities include Felleskjøpet, Biltema, Fireplace, with strongest over-indexing on Felleskjøpet (4.76× the country average).
Demographically, the John Deere audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical John Deere fan in Norway is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Felleskjøpet.
The key figures that characterise the John Deere profile in Norway.
28.9% are female, 71.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 45.5 |
| Estimated audience size | 151,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide John Deere audience comes from Norway.
| Country | Share |
|---|---|
| United States | 36.2% |
| Brazil | 7.4% |
| Germany | 6.1% |
The strongest cross-interests of the John Deere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massey Ferguson | Cars & Mobility | 9.18× | ||
| 02 | Electrolux | Home & Garden | 5.25× | ||
| 03 | Fireplace | Home & Garden | 4.83× | ||
| 04 | Excavator | Cars & Mobility | 4.77× | ||
| 05 | Felleskjøpet | Home & Garden | 4.76× | ||
| 06 | Welding | Home & Garden | 4.52× | ||
| 07 | Tractor | Cars & Mobility | 4.36× | ||
| 08 | Waterproofing | Home & Garden | 4.26× | ||
| 09 | Pomeranian (dog) | Pets & Animals | 3.94× | ||
| 10 | Motorhome | Cars & Mobility | 3.62× | ||
| 11 | HVAC | Home & Garden | 3.53× | ||
| 12 | Hardware store | Home & Garden | 3.10× | ||
| 13 | Carpentry | Home & Garden | 3.03× | ||
| 14 | Hybrids | Cars & Mobility | 2.92× | ||
| 15 | RVs | Cars & Mobility | 2.90× | ||
| 16 | Biltema | Business & Career | 2.26× | ||
| 17 | Nordlys | News | 2.20× | ||
| 18 | Electric car | Cars & Mobility | 2.16× | ||
| 19 | Tesla Supercharger | Cars & Mobility | 2.05× | ||
| 20 | Finn | Cars & Mobility | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.94× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.65× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for John Deere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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