A data profile of the people who buy, follow and care about Silvio Santos in Brazil — modelled from more than twelve digital signal sources. Silvio Santos has an estimated audience of 4,458,303 people in Brazil.
The average Silvio Santos fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Interpersonal relationship, sbt, Music download, with strongest over-indexing on Interpersonal relationship (1.64× the country average).
Demographically, the Silvio Santos audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Silvio Santos fan in Brazil is more female, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Interpersonal relationship.
The key figures that characterise the Silvio Santos profile in Brazil.
67.9% are female, 32.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.7 |
| Estimated audience size | 4,458,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Silvio Santos audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.0% |
| Portugal | 2.0% |
| United States | 1.3% |
Where the Silvio Santos audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~300K | 1.21× | |
| 02 | Sergipe | ~60K | 1.18× | |
| 03 | Alagoas | ~80K | 1.14× | |
| 04 | São Paulo | ~1.5M | 1.13× | |
| 05 | Paraíba | ~100K | 1.13× | |
| 06 | Rio Grande do Norte | ~90K | 1.07× | |
| 07 | Rio Grande do Sul | ~300K | 1.06× | |
| 08 | Minas Gerais | ~500K | 1.05× | |
| 09 | Rio de Janeiro | ~500K | 1.05× | |
| 10 | Ceará | ~200K | 1.05× | |
| 11 | Mato Grosso do Sul | ~70K | 1.02× | |
| 12 | Acre | ~20K | 1.02× | |
| 13 | Bahia | ~300K | 1.01× | |
| 14 | Piauí | ~70K | 1.00× | |
| 15 | Paraná | ~300K | 0.99× | |
| 16 | Santa Catarina | ~200K | 0.98× | |
| 17 | Goiás | ~200K | 0.97× | |
| 18 | Amapá | ~20K | 0.96× | |
| 19 | Amazonas | ~80K | 0.95× | |
| 20 | Federal District | ~80K | 0.95× | |
| 21 | Maranhão | ~100K | 0.94× | |
| 22 | Rondônia | ~40K | 0.94× | |
| 23 | Roraima | ~10K | 0.91× | |
| 24 | Espírito Santo | ~90K | 0.90× | |
| 25 | Pará | ~100K | 0.88× | |
| 26 | Mato Grosso | ~70K | 0.81× | |
| 27 | Tocantins | ~20K | 0.75× |
The strongest cross-interests of the Silvio Santos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terra Nostra (telenovela) | Movies & TV | 2.61× | ||
| 02 | Ana Maria Braga | Movies & TV | 2.15× | ||
| 03 | sbt | Movies & TV | 2.05× | ||
| 04 | Mega-Sena | Games | 1.69× | ||
| 05 | JusBrasil | Internet & Social Media | 1.68× | ||
| 06 | BTS | Music & Radio | 1.65× | ||
| 07 | Interpersonal relationship | Kids & Family | 1.64× | ||
| 08 | Corpo Saudável | Topic | 1.64× | ||
| 09 | Court | Business & Career | 1.63× | ||
| 10 | Galinha Pintadinha | Movies & TV | 1.62× | ||
| 11 | Pastry | Food & Beverages | 1.61× | ||
| 12 | Sportingbet | Sports | 1.60× | ||
| 13 | Short story | Literature | 1.60× | ||
| 14 | PCI Concursos | Shopping | 1.58× | ||
| 15 | Girl | Kids & Family | 1.56× | ||
| 16 | Gratitude | Politics & Society | 1.55× | ||
| 17 | Smile | Beauty & Wellness | 1.53× | ||
| 18 | Music download | Technology & Electronics | 1.51× | ||
| 19 | Tooth | Health | 1.51× | ||
| 20 | Lipstick | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.16× | |
| Design Affinity | PREMIUM | 1.13× | |
| Pet Ownership | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.78× | |
| Spirituality | BALANCE | 0.81× | |
| Risk Appetite | THRILL | 0.81× |
Silvio Santos has an estimated audience of 4,458,303 people in Brazil, concentrated in São Paulo and Minas Gerais.
67.9% of Silvio Santos fans are female, 32.1% are male, with an average age of 43.7 years.
Silvio Santos fans show strongest brand affinity for Interpersonal relationship (1.64×), sbt (2.05×), and Music download (1.51×) over the country average.
Silvio Santos fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Silvio Santos itself, the audience over-indexes on sbt (2.05×), Music download (1.51×), Mega-Sena (1.69×), and PCI Concursos (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Silvio Santos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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