A data profile of the people who buy, follow and care about Terra Nostra (telenovela) in Brazil — modelled from more than twelve digital signal sources. Terra Nostra (telenovela) has an estimated audience of 3,639,049 people in Brazil.
Terra Nostra (telenovela) has an estimated audience of 3,639,049 people in Brazil. 59.0% are female, 41.0% are male, average age 51.3. Top brand affinities: John Deacon, Elle Fanning, Nicole Kidman, Emily Blunt, Al Pacino.
Top brand affinities include John Deacon, Elle Fanning, Nicole Kidman, with strongest over-indexing on John Deacon (134.32× the country average).
Demographically, the Terra Nostra (telenovela) audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Terra Nostra (telenovela) fan in Brazil is more female, around 51.3 years old, with strong Convenience Orientation tendencies and a notable affinity for John Deacon.
The key figures that characterise the Terra Nostra (telenovela) profile in Brazil.
59.0% are female, 41.0% are male, average age 51.3.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 51.3 |
| Estimated audience size | 3,639,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 7% | |
| 30-39 | 8% | |
| 40-49 | 18% | |
| 50+ | 61% |
of the worldwide Terra Nostra (telenovela) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 74.7% |
| Italy | 10.9% |
| United States | 3.3% |
The strongest cross-interests of the Terra Nostra (telenovela) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deacon | Music & Radio | 134.32× | ||
| 02 | Elle Fanning | Movies & TV | 10.78× | ||
| 03 | Nicole Kidman | Movies & TV | 10.78× | ||
| 04 | Emily Blunt | Movies & TV | 10.78× | ||
| 05 | Keira Knightley | Movies & TV | 10.78× | ||
| 06 | Rod Stewart | Music & Radio | 10.78× | ||
| 07 | Bryan Adams | Music & Radio | 10.78× | ||
| 08 | Halle Berry | Movies & TV | 10.78× | ||
| 09 | Sharon Stone | Movies & TV | 10.78× | ||
| 10 | George Harrison | Music & Radio | 9.38× | ||
| 11 | Cameron Diaz | Movies & TV | 8.84× | ||
| 12 | John Lennon | Music & Radio | 7.80× | ||
| 13 | Dakota Fanning | Movies & TV | 7.28× | ||
| 14 | Margot Robbie | Movies & TV | 6.70× | ||
| 15 | Al Pacino | Movies & TV | 6.54× | ||
| 16 | Robert De Niro | Movies & TV | 6.13× | ||
| 17 | Scarface (1983 film) | Movies & TV | 5.64× | ||
| 18 | Megan Fox | Movies & TV | 5.39× | ||
| 19 | Manaus | Travel & Leisure | 5.07× | ||
| 20 | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Individualism | JOY | 1.58× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Terra Nostra (telenovela). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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