Rascasse Audience Intelligence

Dr. Martens Target Market in United States

A data profile of the people who buy, follow and care about Dr. Martens in United States — modelled from more than twelve digital signal sources. Dr. Martens has an estimated audience of 3,240,727 people in United States.

#12among Footwear in United States#1000among Brand in United States#460in Fashion & Accessoires

The average Dr. Martens fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Very (online retailer), Princess Polly, Urban Outfitters, with strongest over-indexing on Very (online retailer) (15.81× the country average).

Demographically, the Dr. Martens audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dr. Martens fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Very (online retailer).

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dr. Martens profile in United States.

Audience size
3.2M
in United States
Gender
62.4%♀
37.6% male
Age
32.4
average years
Country rank
#9628
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dr. Martens

62.4% are female, 37.6% are male, average age 32.4.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Dr. Martens audience in United States
MetricValue
Female62.4%
Male37.6%
Average age32.4
Estimated audience size3,240,727
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Dr. Martens audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Dr. Martens audience comes from United States.

Worldwide audience distribution share by country for Dr. Martens
CountryShare
United States15.7%
Italy13.0%
United Kingdom10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dr. Martens audience in United States is strongest.

Fig. 05

Top regions by affinity

Dr. Martens customers by region in United States
#RegionReachAffinity×
01California~900K2.41×
02Utah~70K2.34×
03Washington, District of Columbia~20K1.64×
04Oregon~60K1.59×
05New York~300K1.55×
06Nevada~50K1.52×
07Illinois~200K1.46×
08Washington~100K1.45×
09Louisiana~60K1.30×
10Idaho~20K1.24×
11Maryland~70K1.22×
12Texas~300K1.20×
13Arizona~80K1.18×
14New Jersey~90K1.07×
15Colorado~50K1.04×
16Georgia~100K1.03×
17Pennsylvania~100K1.00×
18Massachusetts~70K1.00×
19Virginia~80K0.98×
20New Mexico~20K0.98×
21Rhode Island~10K0.91×
22Alaska~6K0.91×
23Tennessee~60K0.89×
24Montana~8K0.85×
25Vermont~5K0.85×
26North Carolina~80K0.84×
27Hawaii~10K0.84×
28Alabama~40K0.83×
29Connecticut~30K0.83×
30Oklahoma~30K0.82×
31Delaware~7K0.82×
32Ohio~80K0.81×
33Michigan~70K0.81×
34Indiana~50K0.81×
35Florida~200K0.80×
36Arkansas~20K0.79×
37Mississippi~20K0.78×
38Maine~9K0.77×
39South Carolina~40K0.73×
40Minnesota~30K0.73×
41New Hampshire~10K0.73×
42Wisconsin~40K0.72×
43Missouri~40K0.70×
44Kentucky~30K0.70×
45Nebraska~10K0.69×
46Kansas~20K0.67×
47West Virginia~10K0.67×
48North Dakota~5K0.67×
49South Dakota~5K0.64×
50Iowa~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Dr. Martens, United States
0.63×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dr. Martens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dr. Martens audience
#·InterestCategoryAffinity×
01Very (online retailer)Website / Newspaper / Magazine15.81×
02Princess PollyFashion & Accessoires9.18×
03Urban OutfittersShopping5.73×
041990s in fashionFashion & Accessoires5.38×
05Catherine O'HaraMovies & TV5.29×
06BeetlejuiceMovies & TV4.57×
072010s in fashionFashion & Accessoires4.34×
08CaseyMusic & Radio3.67×
09VideoMovies & TV2.62×
10Music videosMusic & Radio2.56×
11Women's clothingFashion & Accessoires2.35×
12TikTokInternet & Social Media2.26×
13Mobile phonesTechnology & Electronics2.05×
14CultureLiterature2.00×
15CuisineFood & Beverages1.99×
16ShoesFashion & Accessoires1.97×
17BeautyBeauty & Wellness1.75×
18Food and drinkFood & Beverages1.70×
19Fitness and wellnessSports1.57×
20FoodFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dr. Martens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dr. Martens audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.06×
Design AffinityPREMIUM1.81×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dr. Martens audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.94×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dr. Martens's target market in United States?

Dr. Martens's target market in United States covers an estimated 3,240,727 people, concentrated in California and Texas.

02

What is the gender split and age of Dr. Martens customers?

62.4% of the Dr. Martens audience are female, 37.6% are male, with an average age of 32.4 years.

03

Which brands do Dr. Martens fans like most?

Dr. Martens fans show strongest brand affinity for Very (online retailer) (15.81×), Princess Polly (9.18×), and Urban Outfitters (5.73×) over the country average.

04

Where do Dr. Martens fans live in United States?

Dr. Martens fans in United States are most concentrated in California (reach ~900K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dr. Martens fans also like?

Beyond Dr. Martens itself, the audience over-indexes on Princess Polly (9.18×), Urban Outfitters (5.73×), Beetlejuice (4.57×), and Video (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dr. Martens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dr. Martens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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