Dr. Martens Audience in United States

Dr. Martens logo

Dr. Martens has an estimated audience of 3,310,455 people in United States. 62.4% are female, 37.6% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Beetlejuice, Very (online retailer), Princess Polly, Urban Outfitters, Video.

The average Dr. Martens fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beetlejuice, Very (online retailer), Princess Polly, with strongest over-indexing on Beetlejuice (4.57× the country average). Demographically, the Dr. Martens audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Dr. Martens fans

Demographic split for Dr. Martens audience in United States
MetricValue
Female62.4%
Male37.6%
Average age32.4
Estimated audience size3,310,455

Audience persona

The typical Dr. Martens fan in United States is more female, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Dr. Martens in United States
RegionReachAffinity
California910,4032.5×
Texas359,5561.26×
New York290,9841.57×
Florida181,8670.81×
Illinois171,3121.55×
Pennsylvania113,8451.02×
Georgia107,8481.06×
Washington99,5701.5×
New Jersey90,0381.07×
North Carolina88,6460.89×
Ohio82,2860.81×
Arizona81,2761.2×
Virginia80,7641×
Michigan73,6620.85×
Maryland69,9801.23×
Utah66,9922.26×
Massachusetts66,4541.02×
Oregon62,7301.65×
Tennessee61,3200.92×
Colorado55,9261.07×
Louisiana53,2101.25×
Indiana50,8060.84×
Nevada45,8471.43×
Alabama39,1110.85×
Missouri38,3610.72×
South Carolina36,7580.74×
Wisconsin35,5200.71×
Minnesota34,5730.73×
Oklahoma30,9850.84×
Kentucky29,4590.71×
Connecticut27,4100.83×
Arkansas21,5380.79×
Mississippi20,8730.77×
Idaho19,6981.19×
Kansas17,1530.66×
Iowa16,9780.62×
Washington, District of Columbia16,6101.67×
New Mexico15,6420.94×
Hawaii11,5410.81×
Nebraska10,9810.66×
West Virginia9,4010.61×
Rhode Island9,1220.87×
Maine8,9630.76×
New Hampshire8,8620.68×
Montana7,5740.82×
Delaware7,0100.77×
Alaska5,5610.79×
Vermont4,6610.8×
South Dakota4,1720.55×
North Dakota4,0470.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dr. Martens audience
BrandAffinityCategory
Beetlejuice4.57×Movies & TV
Very (online retailer)15.81×
Princess Polly9.18×Fashion & Accessoires
Urban Outfitters5.73×Shopping
Video2.62×Movies & TV
1990s in fashion5.38×Fashion & Accessoires
Catherine O'Hara5.29×Movies & TV
Food and drink1.7×Food & Beverages
TikTok2.26×Internet & Social Media
Euphoria1.94×Movies & TV
Casey3.67×Music & Radio
Culture2×Literature
Music videos2.56×Music & Radio
Mobile phones2.05×Technology & Electronics
Beauty1.75×Beauty & Wellness
2010s in fashion4.34×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Women's clothing2.35×Fashion & Accessoires
Fitness and wellness1.57×Sports
Cuisine1.99×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dr. Martens audience
TraitClusterScore
SustainabilityBALANCE3.7
ExtroversionTHRILL1.78
Design AffinityPREMIUM1.78
Early Adopter MentalityPOWER1.68
Luxury OrientationPREMIUM1.57
MindfulnessBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Dr. Martens
CountryShare
United States16.0%
Italy13.0%
United Kingdom10.6%

See Dr. Martens audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Dr. Martens have in United States?

Dr. Martens has an estimated audience of 3,310,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Dr. Martens fans?

62.4% of Dr. Martens fans are female, 37.6% are male, with an average age of 32.4 years.

Which brands do Dr. Martens fans like most?

Dr. Martens fans show strongest brand affinity for Beetlejuice (4.57×), Very (online retailer) (15.81×), and Princess Polly (9.18×) over the country average.

Where do Dr. Martens fans live in United States?

Dr. Martens fans in United States are most concentrated in California (reach 910,403), Texas (reach 359,556), and New York (reach 290,984). These three regions account for the largest share of the active audience.

What other brands do Dr. Martens fans also like?

Beyond Dr. Martens itself, the audience over-indexes on Very (online retailer) (15.81×), Princess Polly (9.18×), Urban Outfitters (5.73×), and Video (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dr. Martens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.