Gas tungsten arc welding Audience in United States

Gas tungsten arc welding has an estimated audience of 3,845,822 people in United States. 17.0% are female, 83.0% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Dumb and Dumber, Google Maps, CarGurus, Indeed.com, Capital One.

The average Gas tungsten arc welding fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dumb and Dumber, Google Maps, CarGurus, with strongest over-indexing on Dumb and Dumber (65.19× the country average). Demographically, the Gas tungsten arc welding audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Gas tungsten arc welding fans

Demographic split for Gas tungsten arc welding audience in United States
MetricValue
Female17.0%
Male83.0%
Average age37.2
Estimated audience size3,845,822

Audience persona

The typical Gas tungsten arc welding fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Dumb and Dumber.

Top regions in United States

Top regions ranked by reach for Gas tungsten arc welding in United States
RegionReachAffinity
California527,2011.25×
Texas525,5081.59×
Florida155,8520.6×
Georgia121,1211.02×
Illinois117,0180.91×
New York113,9730.53×
Ohio108,5560.92×
Michigan104,0041.03×
Washington101,8581.32×
Pennsylvania97,6390.75×
North Carolina95,8860.83×
Arizona89,5071.14×
Tennessee82,0001.06×
Virginia78,8750.84×
Wisconsin67,0811.16×
Indiana66,9840.95×
Louisiana66,7821.35×
Oklahoma66,2601.55×
Alabama62,1641.16×
Minnesota58,4901.06×
Missouri52,9220.85×
Colorado51,4830.85×
South Carolina50,6570.88×
Oregon45,9601.04×
Kentucky45,4490.94×
Utah43,4391.26×
Kansas42,2941.4×
New Jersey39,8830.41×
Massachusetts35,0200.46×
Iowa34,2961.08×
Arkansas33,8771.07×
Maryland33,3170.5×
Mississippi31,2000.98×
Connecticut30,7410.8×
Nevada29,0010.78×
New Mexico26,0331.35×
Idaho21,1421.1×
Nebraska18,4720.96×
West Virginia17,1710.96×
Montana11,6181.09×
Alaska11,4241.39×
Maine11,3780.83×
New Hampshire11,0040.73×
South Dakota10,6481.2×
North Dakota10,3681.31×
Hawaii10,0980.61×
Wyoming10,0321.76×
Rhode Island9,1080.74×
Vermont8,9581.33×
Delaware8,1560.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gas tungsten arc welding audience
BrandAffinityCategory
Dumb and Dumber65.19×Movies & TV
Google Maps14.06×Internet & Social Media
CarGurus19.55×Cars & Mobility
Indeed.com11.8×Business & Career
Capital One10.07×Business & Career
Autism Awareness19.03×Health
Enterprise Rent-A-Car11.7×Cars & Mobility
Diabetes mellitus awareness12.48×Health
AccuWeather10.41×Home & Garden
Circle K11.19×Shopping
Nicolas Cage18.51×Movies & TV
Aaron Rodgers9.24×Sports
Google News8.45×News
Google Earth14.28×Internet & Social Media
Microblogging12.67×Technology & Electronics
Honda Motorcycles24.84×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Bruce Willis9.86×Movies & TV
Apple Store10.4×Shopping
DeviantArt9.21×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gas tungsten arc welding audience
TraitClusterScore
PatriotismCONSERVATISM2.79
DIY MentalityTHRILL2.01
Need for SecurityCONSERVATISM1.57
Early Adopter MentalityPOWER1.53
Risk AppetiteTHRILL1.4
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Gas tungsten arc welding
CountryShare
United States28.6%
Japan5.6%
Germany5.1%

See Gas tungsten arc welding audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gas tungsten arc welding have in United States?

Gas tungsten arc welding has an estimated audience of 3,845,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Gas tungsten arc welding fans?

17.0% of Gas tungsten arc welding fans are female, 83.0% are male, with an average age of 37.2 years.

Which brands do Gas tungsten arc welding fans like most?

Gas tungsten arc welding fans show strongest brand affinity for Dumb and Dumber (65.19×), Google Maps (14.06×), and CarGurus (19.55×) over the country average.

Where do Gas tungsten arc welding fans live in United States?

Gas tungsten arc welding fans in United States are most concentrated in California (reach 527,201), Texas (reach 525,508), and Florida (reach 155,852). These three regions account for the largest share of the active audience.

What other brands do Gas tungsten arc welding fans also like?

Beyond Gas tungsten arc welding itself, the audience over-indexes on Google Maps (14.06×), CarGurus (19.55×), Indeed.com (11.8×), and Capital One (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas tungsten arc welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.