Aspen Mountain (ski area) Audience in United States

Aspen Mountain (ski area) logo

Aspen Mountain (ski area) has an estimated audience of 431,735 people in United States. 42.4% are female, 57.6% are male, average age 42.6. Top regions: Colorado, Texas, California. Top brand affinities: Fischer (company), PSV Eindhoven, Raincoat, Jack Wolfskin, Luxury Travel.

The average Aspen Mountain (ski area) fan in United States is 42.6 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Fischer (company), PSV Eindhoven, Raincoat, with strongest over-indexing on Fischer (company) (418.18× the country average). Demographically, the Aspen Mountain (ski area) audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of Aspen Mountain (ski area) fans

Demographic split for Aspen Mountain (ski area) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age42.6
Estimated audience size431,735

Audience persona

The typical Aspen Mountain (ski area) fan in United States is more male, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Fischer (company).

Top regions in United States

Top regions ranked by reach for Aspen Mountain (ski area) in United States
RegionReachAffinity
Colorado103,15015.16×
Texas31,8130.86×
California31,5750.67×
New York22,5000.93×
Florida21,4360.73×
Illinois11,3460.79×
Georgia9,3110.7×
Massachusetts8,5001×
North Carolina8,1970.63×
New Jersey7,9110.72×
Pennsylvania7,5670.52×
Michigan6,2600.55×
Ohio6,0950.46×
Virginia5,8330.55×
Tennessee5,1720.6×
Utah5,1621.34×
Arizona5,0490.57×
Washington4,8320.56×
South Carolina4,0960.63×
Connecticut3,9990.92×
Maryland3,9030.53×
Missouri3,6920.53×
Minnesota3,6840.6×
Alabama3,6190.6×
Indiana3,5440.45×
Louisiana3,5410.64×
Wisconsin3,1950.49×
Oklahoma2,7480.57×
Oregon2,6480.53×
Nevada2,6050.62×
Kentucky2,5040.46×
Arkansas2,2890.64×
Kansas2,1140.62×
New Mexico1,9400.9×
Montana1,8511.55×
Mississippi1,7960.5×
Wyoming1,7212.69×
New Hampshire1,6200.95×
Idaho1,6070.74×
Iowa1,5550.44×
Nebraska1,3260.61×
Washington, District of Columbia1,1770.91×
Maine1,1530.75×
Vermont1,1351.5×
West Virginia8700.43×
Rhode Island8210.6×
Hawaii7680.41×
South Dakota4980.5×
North Dakota4850.55×
Alaska4180.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aspen Mountain (ski area) audience
BrandAffinityCategory
Fischer (company)418.18×Sports
PSV Eindhoven85.89×Sports
Raincoat43.03×Fashion & Accessoires
Jack Wolfskin63.64×Fashion & Accessoires
Luxury Travel18.28×Travel & Leisure
Winter Olympic Games15.08×Sports
Sledding20.42×Sports
Lindsey Vonn11.91×Sports
MSN4.72×News
FIS Alpine Ski World Cup20×Sports
Mikaela Shiffrin20.31×Sports
Alpine skiing7.42×Sports
Google Drive4.02×Technology & Electronics
D&R20×Technology & Electronics
Deutsche Eishockey Liga37.34×Sports
Kia Sportage20×Cars & Mobility
paul smith20×Fashion & Accessoires
Great Clips4.92×Beauty & Wellness
Roche Bobois20×Home & Garden
Planet Fitness2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aspen Mountain (ski area) audience
TraitClusterScore
Luxury OrientationPREMIUM3.96
Design AffinityPREMIUM2.61
Sports ActivityPOWER1.98
TraditionCONSERVATISM1.92
Risk AppetiteTHRILL1.91
SustainabilityBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Aspen Mountain (ski area)
CountryShare
United States52.8%
Japan10.3%
India5.5%

See Aspen Mountain (ski area) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Aspen Mountain (ski area) have in United States?

Aspen Mountain (ski area) has an estimated audience of 431,735 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Aspen Mountain (ski area) fans?

42.4% of Aspen Mountain (ski area) fans are female, 57.6% are male, with an average age of 42.6 years.

Which brands do Aspen Mountain (ski area) fans like most?

Aspen Mountain (ski area) fans show strongest brand affinity for Fischer (company) (418.18×), PSV Eindhoven (85.89×), and Raincoat (43.03×) over the country average.

Where do Aspen Mountain (ski area) fans live in United States?

Aspen Mountain (ski area) fans in United States are most concentrated in Colorado (reach 103,150), Texas (reach 31,813), and California (reach 31,575). These three regions account for the largest share of the active audience.

What other brands do Aspen Mountain (ski area) fans also like?

Beyond Aspen Mountain (ski area) itself, the audience over-indexes on PSV Eindhoven (85.89×), Raincoat (43.03×), Jack Wolfskin (63.64×), and Luxury Travel (18.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aspen Mountain (ski area). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.