Herschel Supply Co. Audience in United States
Herschel Supply Co. has an estimated audience of 453,179 people in United States. 46.2% are female, 53.8% are male, average age 34.1. Top brand affinities: Wahoo, J.Crew Factory, Misty Copeland, Harry Potter, The Hobbit (2003 video game).
Top brand affinities include Wahoo, J.Crew Factory, Misty Copeland, with strongest over-indexing on Wahoo (34.74× the country average). Demographically, the Herschel Supply Co. audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Herschel Supply Co. fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 34.1 |
| Estimated audience size | 453,179 |
Audience persona
The typical Herschel Supply Co. fan in United States is balanced, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Wahoo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wahoo | 34.74× | Sports |
| J.Crew Factory | 7.1× | Shopping |
| Misty Copeland | 13.75× | Movies & TV |
| Harry Potter | 1.94× | Movies & TV |
| The Hobbit (2003 video game) | 11.44× | Games |
| Leopard | 8.1× | Pets & Animals |
| Ericsson | 26× | Technology & Electronics |
| Kohl's | 1.93× | Shopping |
| Cheap shop | 29.64× | Shopping |
| Beetlejuice | 2.34× | Movies & TV |
| Scooby-Doo | 2.34× | Movies & TV |
| Old Navy | 1.68× | Fashion & Accessoires |
| Fjällräven | 10.14× | Fashion & Accessoires |
| Snapback (hat) | 7.69× | Fashion & Accessoires |
| Yahoo!ショッピング | 1.84× | |
| Childbirth | 2.04× | Kids & Family |
| Manhattan | 2.2× | Travel & Leisure |
| Maclaren | 8.49× | Kids & Family |
| Spirit Halloween | 2.41× | Kids & Family |
| Kings (U.S. TV series) | 4.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.69 |
| Early Adopter Mentality | POWER | 2.39 |
| Luxury Orientation | PREMIUM | 2.25 |
| Design Affinity | PREMIUM | 2.02 |
| Sports Activity | POWER | 1.79 |
| LGBTQ+ Identity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Canada | 14.8% |
| Japan | 7.9% |
See Herschel Supply Co. audiences in other countries
More Bags and accessories audiences in United States
- Coach (17,389,953)
- Longchamp (2,785,225)
- JustFab (2,512,438)
- Osprey (1,853,919)
- Fjällräven (1,640,182)
How to read this data
Audience size is the estimated number of people in United States who actively search for Herschel Supply Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.