Herschel Supply Co. Audience in United States
Herschel Supply Co. has an estimated audience of 453,179 people in United States. 46.2% are female, 53.8% are male, average age 34.1. Top brand affinities: Wahoo, J.Crew Factory, Misty Copeland, Harry Potter, The Hobbit (2003 video game).
Top brand affinities include Wahoo, J.Crew Factory, Misty Copeland, with strongest over-indexing on Wahoo (34.74× the country average). Demographically, the Herschel Supply Co. audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Herschel Supply Co. fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 34.1 |
| Estimated audience size | 453,179 |
Audience persona
The typical Herschel Supply Co. fan in United States is balanced, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Wahoo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wahoo | 34.74× | Sports |
| J.Crew Factory | 7.1× | Shopping |
| Misty Copeland | 13.75× | Movies & TV |
| Harry Potter | 1.94× | Movies & TV |
| The Hobbit (2003 video game) | 11.44× | Games |
| Leopard | 8.1× | Pets & Animals |
| Ericsson | 26× | Technology & Electronics |
| Kohl's | 1.93× | Shopping |
| Cheap shop | 29.64× | Shopping |
| Beetlejuice | 2.34× | Movies & TV |
| Scooby-Doo | 2.34× | Movies & TV |
| Old Navy | 1.68× | Fashion & Accessoires |
| Fjällräven | 10.14× | Fashion & Accessoires |
| Snapback (hat) | 7.69× | Fashion & Accessoires |
| Yahoo!ショッピング | 1.84× | |
| Childbirth | 2.04× | Kids & Family |
| Manhattan | 2.2× | Travel & Leisure |
| Maclaren | 8.49× | Kids & Family |
| Spirit Halloween | 2.41× | Kids & Family |
| Kings (U.S. TV series) | 4.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.69 |
| Early Adopter Mentality | POWER | 2.39 |
| Luxury Orientation | PREMIUM | 2.25 |
| Design Affinity | PREMIUM | 2.02 |
| Sports Activity | POWER | 1.79 |
| LGBTQ+ Identity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Canada | 14.8% |
| Japan | 7.9% |
See Herschel Supply Co. audiences in other countries
More Bags and accessories audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Herschel Supply Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.