Ericsson Audience in United States

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Ericsson has an estimated audience of 392,470 people in United States. 36.7% are female, 63.3% are male, average age 40.0. Top regions: Texas, California, New York. Top brand affinities: Eiichiro Oda, Autism Awareness, Boehringer Ingelheim, Johan Cruyff, Diabetes mellitus awareness.

The average Ericsson fan in United States is 40.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Eiichiro Oda, Autism Awareness, Boehringer Ingelheim, with strongest over-indexing on Eiichiro Oda (127.85× the country average). Demographically, the Ericsson audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Ericsson fans

Demographic split for Ericsson audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.0
Estimated audience size392,470

Audience persona

The typical Ericsson fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Eiichiro Oda.

Top regions in United States

Top regions ranked by reach for Ericsson in United States
RegionReachAffinity
Texas105,0013.11×
California64,3741.49×
New York30,5081.39×
Florida22,4620.85×
New Jersey16,6841.67×
Virginia15,2051.59×
Illinois14,5551.11×
Georgia13,9941.16×
Washington12,9241.64×
Massachusetts11,8751.54×
Pennsylvania11,6910.88×
North Carolina11,2020.95×
Ohio9,7090.8×
Michigan8,2910.81×
Colorado6,8521.11×
Arizona6,7950.85×
Maryland6,7461×
Indiana6,0360.84×
Minnesota5,6931.01×
Tennessee5,4190.69×
Missouri5,2860.84×
Oregon5,1601.15×
South Carolina4,4420.75×
Washington, District of Columbia4,1243.5×
Wisconsin3,9910.68×
Kansas3,7021.2×
Idaho3,5811.82×
Alabama3,4700.63×
Connecticut3,4600.88×
Nebraska3,1711.61×
Oklahoma3,1220.72×
Louisiana2,9710.59×
Utah2,8400.81×
Kentucky2,8030.57×
Nevada2,7280.72×
Arkansas2,3250.72×
Iowa2,2370.69×
New Hampshire1,6511.07×
Mississippi1,4820.46×
New Mexico1,0860.55×
West Virginia1,0150.56×
Maine8900.63×
Rhode Island8700.7×
Hawaii8490.5×
Delaware6300.58×
Alaska6230.74×
Montana5430.5×
Vermont5090.74×
North Dakota4350.54×
South Dakota4250.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ericsson audience
BrandAffinityCategory
Eiichiro Oda127.85×Literature
Autism Awareness19.03×Health
Boehringer Ingelheim83.55×Health
Johan Cruyff121.45×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Luka Modrić38.41×Sports
Income tax13.19×Business & Career
Tropic Thunder20×Movies & TV
David Cronenberg44.21×Movies & TV
Borussia Dortmund20×Sports
Kia Sportage19.15×Cars & Mobility
Steam5.64×Games
Charles, Prince of Wales18.87×Politics & Society
Ronaldinho18.2×Sports
Fortinet35.54×Technology & Electronics
Vera Farmiga13.46×Movies & TV
Key Food11.82×Shopping
10 Cloverfield Lane20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ericsson audience
TraitClusterScore
Need for SecurityCONSERVATISM3.07
Quality AwarenessPREMIUM1.89
Career OrientationPOWER1.67
Price SensitivityPREMIUM1.35
Luxury OrientationPREMIUM1.31
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Ericsson
CountryShare
United States19.3%
India13.6%
Sweden7.4%

See Ericsson audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Ericsson have in United States?

Ericsson has an estimated audience of 392,470 people in United States, concentrated in Texas and California.

What is the gender split and age of Ericsson fans?

36.7% of Ericsson fans are female, 63.3% are male, with an average age of 40.0 years.

Which brands do Ericsson fans like most?

Ericsson fans show strongest brand affinity for Eiichiro Oda (127.85×), Autism Awareness (19.03×), and Boehringer Ingelheim (83.55×) over the country average.

Where do Ericsson fans live in United States?

Ericsson fans in United States are most concentrated in Texas (reach 105,001), California (reach 64,374), and New York (reach 30,508). These three regions account for the largest share of the active audience.

What other brands do Ericsson fans also like?

Beyond Ericsson itself, the audience over-indexes on Autism Awareness (19.03×), Boehringer Ingelheim (83.55×), Johan Cruyff (121.45×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ericsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.