Rascasse Audience Intelligence

Ericsson Target Market in United States

A data profile of the people who buy, follow and care about Ericsson in United States — modelled from more than twelve digital signal sources. Ericsson has an estimated audience of 391,454 people in United States.

#10among Consumer electronics in United States#4357among Brand in United States#1103in Technology & Electronics

The average Ericsson fan in United States is 40.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include City Bank, Johan Cruyff, Boehringer Ingelheim, with strongest over-indexing on City Bank (16.33× the country average).

Demographically, the Ericsson audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ericsson fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for City Bank.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ericsson profile in United States.

Audience size
391K
in United States
Gender
36.7%♀
63.3% male
Age
40.0
average years
Country rank
#42067
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ericsson

36.7% are female, 63.3% are male, average age 40.0.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Ericsson audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.0
Estimated audience size391,454
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Ericsson audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Ericsson audience comes from United States.

Worldwide audience distribution share by country for Ericsson
CountryShare
United States17.8%
India12.6%
Sweden7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ericsson audience in United States is strongest.

Fig. 05

Top regions by affinity

Ericsson customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.18×
02Texas~100K3.14×
03Idaho~4K1.97×
04Washington~10K1.57×
05New Jersey~20K1.56×
06Virginia~10K1.45×
07California~60K1.41×
08Massachusetts~10K1.39×
09Minnesota~8K1.36×
10New York~30K1.28×
11Nebraska~2K1.27×
12Georgia~10K1.11×
13Kansas~3K1.11×
14Colorado~7K1.08×
15Illinois~10K1.05×
16Maryland~7K1.05×
17Oregon~5K1.05×
18New Hampshire~2K1.04×
19Oklahoma~4K0.96×
20Alaska<1K0.93×
21North Carolina~10K0.92×
22Vermont<1K0.92×
23North Dakota<1K0.89×
24Connecticut~3K0.88×
25Rhode Island~1K0.88×
26Pennsylvania~10K0.87×
27Missouri~5K0.87×
28South Dakota<1K0.87×
29Indiana~6K0.86×
30Utah~3K0.86×
31Arkansas~3K0.86×
32Maine~1K0.86×
33Arizona~7K0.85×
34Montana<1K0.85×
35Delaware<1K0.85×
36Ohio~10K0.83×
37Nevada~3K0.83×
38West Virginia~1K0.82×
39Florida~20K0.81×
40South Carolina~5K0.80×
41Iowa~3K0.80×
42Hawaii~1K0.80×
43Michigan~8K0.79×
44New Mexico~2K0.78×
45Tennessee~6K0.76×
46Mississippi~2K0.76×
47Wisconsin~4K0.74×
48Alabama~4K0.74×
49Louisiana~4K0.74×
50Kentucky~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Ericsson, United States
0.72×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ericsson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ericsson audience
#·InterestCategoryAffinity×
01Johan CruyffSports107.84×
02Boehringer IngelheimHealth63.23×
03David CronenbergMovies & TV39.93×
04Luka ModrićSports28.15×
05Herschel Supply Co.Fashion & Accessoires26.00×
06Vera FarmigaMovies & TV20.00×
07Mars Attacks!Movies & TV20.00×
0810 Cloverfield LaneMovies & TV20.00×
09UniFiTechnology & Electronics20.00×
10RonaldinhoSports19.31×
11Halo (series)Games18.79×
12Borussia DortmundSports18.59×
13Thierry HenrySports17.54×
14City BankBusiness & Career16.33×
15FIFA Club World CupSports13.63×
16EdXKids & Family13.58×
17Christian PulisicSports13.36×
18Adam LevineMusic & Radio13.32×
19Key FoodShopping10.53×
20SteamGames5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ericsson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ericsson audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.61×
Career OrientationPOWER1.80×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ericsson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Pet OwnershipJOY0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ericsson's target market in United States?

Ericsson's target market in United States covers an estimated 391,454 people, concentrated in Texas and California.

02

What is the gender split and age of Ericsson customers?

36.7% of the Ericsson audience are female, 63.3% are male, with an average age of 40.0 years.

03

Which brands do Ericsson fans like most?

Ericsson fans show strongest brand affinity for City Bank (16.33×), Johan Cruyff (107.84×), and Boehringer Ingelheim (63.23×) over the country average.

04

Where do Ericsson fans live in United States?

Ericsson fans in United States are most concentrated in Texas (reach ~100K), California (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ericsson fans also like?

Beyond Ericsson itself, the audience over-indexes on Johan Cruyff (107.84×), Boehringer Ingelheim (63.23×), Halo (series) (18.79×), and Vera Farmiga (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See Ericsson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ericsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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