Cheap shop Audience in United States
Cheap shop has an estimated audience of 279,425 people in United States. 73.5% are female, 26.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Mothercare, Combat sport, Elsword.
The average Cheap shop fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Mothercare, with strongest over-indexing on Product design (3.8× the country average). Demographically, the Cheap shop audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Cheap shop fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 33.5 |
| Estimated audience size | 279,425 |
Audience persona
The typical Cheap shop fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 9,947 | 0.32× |
| Texas | 8,025 | 0.33× |
| Florida | 7,213 | 0.38× |
| New York | 5,523 | 0.35× |
| Illinois | 3,537 | 0.38× |
| Pennsylvania | 3,299 | 0.35× |
| Georgia | 2,967 | 0.34× |
| Mississippi | 2,811 | 1.22× |
| Tennessee | 2,771 | 0.49× |
| North Carolina | 2,659 | 0.32× |
| Ohio | 2,648 | 0.31× |
| Indiana | 2,502 | 0.49× |
| Louisiana | 2,500 | 0.69× |
| Arkansas | 2,498 | 1.08× |
| Oklahoma | 2,443 | 0.79× |
| Kentucky | 2,404 | 0.69× |
| South Carolina | 2,384 | 0.57× |
| Iowa | 2,374 | 1.03× |
| Alabama | 2,327 | 0.6× |
| West Virginia | 2,321 | 1.78× |
| Virginia | 2,263 | 0.33× |
| New Jersey | 2,246 | 0.32× |
| Kansas | 2,144 | 0.97× |
| Idaho | 2,143 | 1.53× |
| Missouri | 2,077 | 0.46× |
| Arizona | 2,051 | 0.36× |
| Hawaii | 2,047 | 1.7× |
| Montana | 2,019 | 2.6× |
| South Dakota | 1,993 | 3.09× |
| Michigan | 1,977 | 0.27× |
| Wisconsin | 1,966 | 0.47× |
| Maryland | 1,951 | 0.41× |
| North Dakota | 1,940 | 3.38× |
| New Hampshire | 1,912 | 1.74× |
| Minnesota | 1,903 | 0.48× |
| Wyoming | 1,878 | 4.53× |
| Nebraska | 1,873 | 1.34× |
| Connecticut | 1,870 | 0.67× |
| New Mexico | 1,863 | 1.33× |
| Nevada | 1,857 | 0.69× |
| Rhode Island | 1,847 | 2.08× |
| Maine | 1,846 | 1.84× |
| Washington | 1,839 | 0.33× |
| Oregon | 1,833 | 0.57× |
| Utah | 1,822 | 0.73× |
| Massachusetts | 1,739 | 0.32× |
| Colorado | 1,693 | 0.38× |
| Delaware | 1,654 | 2.15× |
| Washington, District of Columbia | 1,194 | 1.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.8× | Business & Career |
| UK garage | 9.96× | Music & Radio |
| Mothercare | 4.84× | Kids & Family |
| Combat sport | 1.83× | Sports |
| Elsword | 17.86× | Games |
| Home equity | 2.01× | Home & Garden |
| Stamp collecting | 4.32× | Home & Garden |
| JDSU | 2.43× | Business & Career |
| Bank account | 1.72× | Business & Career |
| Jersey (fabric) | 13.81× | Fashion & Accessoires |
| Home staging | 3.37× | Home & Garden |
| Staycation | 2.06× | Home & Garden |
| Isometric exercise | 5.42× | Sports |
| Laneige | 3.31× | Beauty & Wellness |
| Trish McEvoy | 17.65× | Beauty & Wellness |
| Corona (band) | 3.28× | Music & Radio |
| Phil Keaggy | 17.99× | Music & Radio |
| La Opinión | 3.75× | News |
| Oneida County, New York | 8.02× | |
| Iowa Lottery | 5.4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Pet Ownership | JOY | 1.42 |
| Indulgence | JOY | 1.37 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 18.5% |
| United States | 13.1% |
| France | 11.1% |
See Cheap shop audiences in other countries
More Shopping audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Cheap shop have in United States?
Cheap shop has an estimated audience of 279,425 people in United States, concentrated in California and Texas.
What is the gender split and age of Cheap shop fans?
73.5% of Cheap shop fans are female, 26.5% are male, with an average age of 33.5 years.
Which brands do Cheap shop fans like most?
Cheap shop fans show strongest brand affinity for Product design (3.8×), UK garage (9.96×), and Mothercare (4.84×) over the country average.
Where do Cheap shop fans live in United States?
Cheap shop fans in United States are most concentrated in California (reach 9,947), Texas (reach 8,025), and Florida (reach 7,213). These three regions account for the largest share of the active audience.
What other brands do Cheap shop fans also like?
Beyond Cheap shop itself, the audience over-indexes on UK garage (9.96×), Mothercare (4.84×), Combat sport (1.83×), and Elsword (17.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cheap shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.