Cheap shop Audience in United States

Cheap shop logo

Cheap shop has an estimated audience of 279,425 people in United States. 73.5% are female, 26.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Cast-iron cookware, Josh Duhamel, Christina Applegate, Sharon Osbourne, Mariska Hargitay.

The average Cheap shop fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cast-iron cookware, Josh Duhamel, Christina Applegate, with strongest over-indexing on Cast-iron cookware (17.65× the country average). Demographically, the Cheap shop audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Cheap shop fans

Demographic split for Cheap shop audience in United States
MetricValue
Female73.5%
Male26.5%
Average age33.5
Estimated audience size279,425

Audience persona

The typical Cheap shop fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Cast-iron cookware.

Top regions in United States

Top regions ranked by reach for Cheap shop in United States
RegionReachAffinity
California9,9470.32×
Texas8,0250.33×
Florida7,2130.38×
New York5,5230.35×
Illinois3,5370.38×
Pennsylvania3,2990.35×
Georgia2,9670.34×
Mississippi2,8111.22×
Tennessee2,7710.49×
North Carolina2,6590.32×
Ohio2,6480.31×
Indiana2,5020.49×
Louisiana2,5000.69×
Arkansas2,4981.08×
Oklahoma2,4430.79×
Kentucky2,4040.69×
South Carolina2,3840.57×
Iowa2,3741.03×
Alabama2,3270.6×
West Virginia2,3211.78×
Virginia2,2630.33×
New Jersey2,2460.32×
Kansas2,1440.97×
Idaho2,1431.53×
Missouri2,0770.46×
Arizona2,0510.36×
Hawaii2,0471.7×
Montana2,0192.6×
South Dakota1,9933.09×
Michigan1,9770.27×
Wisconsin1,9660.47×
Maryland1,9510.41×
North Dakota1,9403.38×
New Hampshire1,9121.74×
Minnesota1,9030.48×
Wyoming1,8784.53×
Nebraska1,8731.34×
Connecticut1,8700.67×
New Mexico1,8631.33×
Nevada1,8570.69×
Rhode Island1,8472.08×
Maine1,8461.84×
Washington1,8390.33×
Oregon1,8330.57×
Utah1,8220.73×
Massachusetts1,7390.32×
Colorado1,6930.38×
Delaware1,6542.15×
Washington, District of Columbia1,1941.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheap shop audience
BrandAffinityCategory
Cast-iron cookware17.65×Home & Garden
Josh Duhamel20×Fashion & Accessoires
Christina Applegate17.99×Movies & TV
Sharon Osbourne16.96×Movies & TV
Mariska Hargitay15.59×Movies & TV
Alyssa Milano20×Movies & TV
Eva Green20×Movies & TV
Sophia Bush20×Movies & TV
Hair Extensions6.09×Beauty & Wellness
Aaron Paul20×Movies & TV
Seth Green20×Movies & TV
Ben Stiller12.59×Movies & TV
Rose McGowan20×Movies & TV
Kia Sportage17.86×Cars & Mobility
Erin Andrews20×Sports
United States national football team13.84×Sports
Terrell Owens20×Sports
Elizabeth Banks9.55×Movies & TV
Aubrey Plaza7.73×Movies & TV
Zooey Deschanel8.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheap shop audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
MindfulnessBALANCE1.49
LGBTQ+ IdentityOPEN1.47
Pet OwnershipJOY1.42
IndulgenceJOY1.37
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Cheap shop
CountryShare
Netherlands18.5%
United States13.1%
France11.1%

See Cheap shop audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Cheap shop have in United States?

Cheap shop has an estimated audience of 279,425 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheap shop fans?

73.5% of Cheap shop fans are female, 26.5% are male, with an average age of 33.5 years.

Which brands do Cheap shop fans like most?

Cheap shop fans show strongest brand affinity for Cast-iron cookware (17.65×), Josh Duhamel (20×), and Christina Applegate (17.99×) over the country average.

Where do Cheap shop fans live in United States?

Cheap shop fans in United States are most concentrated in California (reach 9,947), Texas (reach 8,025), and Florida (reach 7,213). These three regions account for the largest share of the active audience.

What other brands do Cheap shop fans also like?

Beyond Cheap shop itself, the audience over-indexes on Josh Duhamel (20×), Christina Applegate (17.99×), Sharon Osbourne (16.96×), and Mariska Hargitay (15.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheap shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.