Rascasse Audience Intelligence

Cheap shop Audience in United States

A data profile of the people who buy, follow and care about Cheap shop in United States — modelled from more than twelve digital signal sources. Cheap shop has an estimated audience of 279,425 people in United States.

#368among Touchpoint in United States#703in Shopping

The average Cheap shop fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Christina Applegate, Mariska Hargitay, with strongest over-indexing on City Bank (13.74× the country average).

Demographically, the Cheap shop audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheap shop fan in United States is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for City Bank.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheap shop profile in United States.

Audience size
279K
in United States
Gender
73.5%♀
26.5% male
Age
33.5
average years
Country rank
#50118
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheap shop fans

73.5% are female, 26.5% are male, average age 33.5.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Cheap shop audience in United States
MetricValue
Female73.5%
Male26.5%
Average age33.5
Estimated audience size279,425
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Cheap shop audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3921%
40-4916%
50+8%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Cheap shop audience comes from United States.

Worldwide audience distribution share by country for Cheap shop
CountryShare
Netherlands18.5%
United States13.1%
France11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheap shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheap shop fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.61×
02North Dakota<1K1.45×
03South Dakota<1K1.32×
04Montana<1K1.24×
05Maine~1K1.15×
06Rhode Island~1K1.15×
07Delaware<1K1.15×
08Hawaii~1K1.12×
09Idaho~2K1.11×
10West Virginia~1K1.10×
11New Hampshire~1K1.10×
12Mississippi~2K1.07×
13New Mexico~1K1.05×
14Alaska<1K1.05×
15Kansas~2K1.04×
16Nebraska~1K1.04×
17Washington, District of Columbia<1K1.04×
18Arkansas~2K1.03×
19Iowa~2K1.00×
20Oklahoma~3K0.97×
21Louisiana~3K0.95×
22Kentucky~3K0.95×
23Nevada~3K0.95×
24Utah~2K0.95×
25Connecticut~3K0.94×
26Alabama~4K0.93×
27South Carolina~4K0.92×
28Oregon~3K0.92×
29Missouri~4K0.90×
30Wisconsin~4K0.90×
31Tennessee~5K0.89×
32Indiana~5K0.89×
33Minnesota~4K0.89×
34Maryland~4K0.88×
35Colorado~4K0.88×
36Arizona~5K0.87×
37Massachusetts~5K0.87×
38Michigan~6K0.86×
39Washington~5K0.86×
40New Jersey~6K0.85×
41Virginia~6K0.85×
42North Carolina~7K0.84×
43Ohio~7K0.83×
44Georgia~7K0.83×
45Pennsylvania~8K0.81×
46Illinois~7K0.80×
47New York~10K0.74×
48Florida~10K0.72×
49Texas~20K0.68×
50California~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Cheap shop, United States
0.63×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheap shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheap shop audience
#·InterestCategoryAffinity×
01Herschel Supply Co.Fashion & Accessoires29.64×
02Josh DuhamelFashion & Accessoires20.00×
03Sophia BushMovies & TV20.00×
04Eva GreenMovies & TV20.00×
05Seth GreenMovies & TV20.00×
06Rose McGowanMovies & TV20.00×
07Erin AndrewsSports20.00×
08Alyssa MilanoMovies & TV19.42×
09Einstein Bros. BagelsFood & Beverages19.39×
10Mariska HargitayMovies & TV17.29×
11Christina ApplegateMovies & TV16.42×
12Paul StanleyMusic & Radio16.38×
13Sharon OsbourneMovies & TV14.73×
14City BankBusiness & Career13.74×
15Elizabeth BanksMovies & TV10.81×
16Cast-iron cookwareHome & Garden8.79×
17Motivational speakingBusiness & Career5.00×
18Hair ExtensionsBeauty & Wellness4.57×
19Self-loveHealth3.13×
20Macy'sShopping2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheap shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheap shop audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.90×
IndulgenceJOY1.76×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheap shop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
DIY MentalityTHRILL0.88×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheap shop have in United States?

Cheap shop has an estimated audience of 279,425 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheap shop fans?

73.5% of Cheap shop fans are female, 26.5% are male, with an average age of 33.5 years.

03

Which brands do Cheap shop fans like most?

Cheap shop fans show strongest brand affinity for City Bank (13.74×), Christina Applegate (16.42×), and Mariska Hargitay (17.29×) over the country average.

04

Where do Cheap shop fans live in United States?

Cheap shop fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Cheap shop fans also like?

Beyond Cheap shop itself, the audience over-indexes on Christina Applegate (16.42×), Mariska Hargitay (17.29×), Einstein Bros. Bagels (19.39×), and Sharon Osbourne (14.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Cheap shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheap shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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