Rascasse Audience Intelligence

Racquetball Audience in United States

A data profile of the people who buy, follow and care about Racquetball in United States — modelled from more than twelve digital signal sources. Racquetball has an estimated audience of 1,157,877 people in United States.

#218among Sport in United States#8172among Topic in United States#1981in Sports

The average Racquetball fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Powerball, Squash (sport), BBVA Continental, with strongest over-indexing on Powerball (9.22× the country average).

Demographically, the Racquetball audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racquetball fan in United States is more male, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Powerball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racquetball profile in United States.

Audience size
1.2M
in United States
Gender
43.4%♀
56.6% male
Age
44.3
average years
Country rank
#21395
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racquetball fans

43.4% are female, 56.6% are male, average age 44.3.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Racquetball audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.3
Estimated audience size1,157,877
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Racquetball audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4920%
50+37%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Racquetball audience comes from United States.

Worldwide audience distribution share by country for Racquetball
CountryShare
United States35.7%
India18.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racquetball audience in United States is strongest.

Fig. 05

Top regions by affinity

Racquetball fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.62×
02Oregon~20K1.25×
03Texas~100K1.24×
04Florida~100K1.24×
05Washington~30K1.20×
06California~200K1.18×
07Arizona~30K1.17×
08Missouri~20K1.16×
09Colorado~20K1.14×
10Nevada~10K1.13×
11Idaho~7K1.13×
12Alaska~3K1.09×
13Virginia~30K1.08×
14North Dakota~3K1.06×
15Illinois~40K1.05×
16Kansas~10K1.05×
17New Mexico~6K1.04×
18North Carolina~40K1.02×
19Michigan~30K1.02×
20Georgia~40K1.01×
21Oklahoma~10K1.01×
22Arkansas~10K1.01×
23Iowa~10K1.01×
24Washington, District of Columbia~3K1.00×
25Nebraska~6K0.99×
26South Dakota~3K0.99×
27Connecticut~10K0.97×
28Minnesota~20K0.95×
29Hawaii~5K0.95×
30Tennessee~20K0.94×
31Indiana~20K0.94×
32Wisconsin~20K0.94×
33Montana~3K0.94×
34Pennsylvania~40K0.93×
35Ohio~30K0.93×
36Maryland~20K0.92×
37South Carolina~20K0.92×
38Vermont~2K0.92×
39Alabama~10K0.91×
40Kentucky~10K0.91×
41New Jersey~30K0.90×
42New Hampshire~4K0.90×
43Massachusetts~20K0.88×
44Louisiana~10K0.88×
45New York~60K0.87×
46Rhode Island~3K0.87×
47Maine~3K0.80×
48West Virginia~4K0.79×
49Mississippi~7K0.77×
50Delaware~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Racquetball, United States
0.76×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racquetball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racquetball audience
#·InterestCategoryAffinity×
01BBVA ContinentalBusiness & Career103.93×
02Astellas PharmaHealth59.35×
03Squash (sport)Sports27.06×
04KT TAPEHealth16.23×
05Tennis WarehouseShopping13.12×
06Cayman IslandsTravel & Leisure12.12×
07YelpInternet & Social Media9.41×
08Crossfit TrainingSports9.26×
09PowerballGames9.22×
10Professional Golfers AssociationSports8.05×
11Biographical filmMovies & TV8.04×
12Mega MillionsGames7.84×
13BadmintonSports7.58×
14BarbellSports3.81×
15CrosswordGames3.70×
16Planet FitnessSports2.80×
17BasketballSports1.75×
18GolfSports1.67×
19American footballSports1.53×
20NBASports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racquetball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racquetball audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Risk AppetiteTHRILL1.39×
Sports ActivityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racquetball audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.99×
Pet OwnershipJOY1.03×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racquetball have in United States?

Racquetball has an estimated audience of 1,157,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Racquetball fans?

43.4% of Racquetball fans are female, 56.6% are male, with an average age of 44.3 years.

03

Which brands do Racquetball fans like most?

Racquetball fans show strongest brand affinity for Powerball (9.22×), Squash (sport) (27.06×), and BBVA Continental (103.93×) over the country average.

04

Where do Racquetball fans live in United States?

Racquetball fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Racquetball fans also like?

Beyond Racquetball itself, the audience over-indexes on Squash (sport) (27.06×), BBVA Continental (103.93×), Mega Millions (7.84×), and Crossfit Training (9.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Racquetball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racquetball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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