Rascasse Audience Intelligence

Iran Audience in Germany

A data profile of the people who buy, follow and care about Iran in Germany — modelled from more than twelve digital signal sources. Iran has an estimated audience of 2,590,566 people in Germany.

#37among Country in Germany#153among POI in Germany#210in Travel & Leisure

The average Iran fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Iranian languages, Tehran, Iraq, with strongest over-indexing on Iranian languages (9.42× the country average).

Demographically, the Iran audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iran fan in Germany is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Iranian languages.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iran profile in Germany.

Audience size
2.6M
in Germany
Gender
50.3%♀
49.7% male
Age
38.8
average years
Country rank
#2539
POI in Germany
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iran fans

50.3% are female, 49.7% are male, average age 38.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Iran audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age38.8
Estimated audience size2,590,566
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Iran audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Iran audience comes from Germany.

Worldwide audience distribution share by country for Iran
CountryShare
India10.9%
United States8.2%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iran audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iran fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~90K1.46×
02Hessen~200K1.23×
03Berlin~100K1.22×
04Nordrhein-Westfalen~700K1.15×
05Bremen~30K1.14×
06Bayern~500K1.10×
07Schleswig-Holstein~100K1.08×
08Baden-Württemberg~400K1.06×
09Niedersachsen~300K1.03×
10Rheinland-Pfalz~100K1.01×
11Sachsen~100K0.84×
12Saarland~30K0.83×
13Brandenburg~60K0.79×
14Thüringen~50K0.76×
15Mecklenburg-Vorpommern~40K0.72×
16Sachsen-Anhalt~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Iran, Germany
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iran audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iran audience
#·InterestCategoryAffinity×
01FARSI1Movies & TV9.88×
02Persepolis F.C.Sports9.81×
03University of TehranBusiness & Career9.72×
04Esteghlal F.C.Sports9.58×
05Radio JavanMusic & Radio9.54×
06Persian pop musicMusic & Radio9.48×
07TehranTravel & Leisure9.47×
08Persian literatureLiterature9.44×
09Iranian languagesPolitics & Society9.42×
10Iran University of Science and TechnologyBusiness & Career9.31×
11Cinema of IranMovies & TV8.81×
12Iran national football teamSports8.71×
13KabulTravel & Leisure7.64×
14BaghdadTravel & Leisure5.52×
15KurdistanTravel & Leisure5.38×
16IraqTravel & Leisure4.70×
17BeirutTravel & Leisure3.88×
18Middle EastTravel & Leisure3.42×
19TurkeyTravel & Leisure1.70×
20Galatasaray S.K.Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iran audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iran audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.11×
MindfulnessBALANCE1.10×
Luxury OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iran audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Convenience OrientationPREMIUM0.82×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iran have in Germany?

Iran has an estimated audience of 2,590,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iran fans?

50.3% of Iran fans are female, 49.7% are male, with an average age of 38.8 years.

03

Which brands do Iran fans like most?

Iran fans show strongest brand affinity for Iranian languages (9.42×), Tehran (9.47×), and Iraq (4.7×) over the country average.

04

Where do Iran fans live in Germany?

Iran fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Iran fans also like?

Beyond Iran itself, the audience over-indexes on Tehran (9.47×), Iraq (4.7×), Cinema of Iran (8.81×), and Iran University of Science and Technology (9.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Iran audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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