Rascasse Audience Intelligence

Edmonton Oilers Audience in Germany

A data profile of the people who buy, follow and care about Edmonton Oilers in Germany — modelled from more than twelve digital signal sources. Edmonton Oilers has an estimated audience of 395,915 people in Germany.

#15among Ice hockey in Germany#218among Team in Germany#1120in Sports

The average Edmonton Oilers fan in Germany is 33.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Stanley Cup, Buffalo Bills, Vancouver Canucks, with strongest over-indexing on Stanley Cup (62.52× the country average).

Demographically, the Edmonton Oilers audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Edmonton Oilers fan in Germany is more male, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stanley Cup.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edmonton Oilers profile in Germany.

Audience size
396K
in Germany
Gender
32.9%♀
67.1% male
Age
33.8
average years
Country rank
#14126
Team in Germany
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edmonton Oilers fans

32.9% are female, 67.1% are male, average age 33.8.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Edmonton Oilers audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age33.8
Estimated audience size395,915
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Edmonton Oilers audience in Germany
Age bracketShare%
16-1934%
20-2921%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Edmonton Oilers audience comes from Germany.

Worldwide audience distribution share by country for Edmonton Oilers
CountryShare
Canada63.9%
United States18.8%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edmonton Oilers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Edmonton Oilers fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.87×
02Nordrhein-Westfalen~200K1.29×
03Baden-Württemberg~90K1.16×
04Niedersachsen~60K1.16×
05Sachsen~30K1.10×
06Hessen~40K1.01×
07Rheinland-Pfalz~30K0.95×
08Brandenburg~20K0.94×
09Hamburg~10K0.91×
10Schleswig-Holstein~20K0.90×
11Berlin~20K0.85×
12Mecklenburg-Vorpommern~8K0.81×
13Thüringen~10K0.79×
14Bremen~4K0.79×
15Saarland~5K0.78×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Edmonton Oilers, Germany
0.77×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edmonton Oilers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edmonton Oilers audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports98.77×
02Winnipeg JetsSports96.76×
03Vancouver CanucksSports92.21×
04San Jose SharksSports85.90×
05New York IslandersSports84.10×
06Boston BruinsSports84.08×
07Detroit Red WingsSports81.62×
08Pittsburgh PenguinsSports78.44×
09Los Angeles KingsSports76.80×
10Philadelphia FlyersSports75.98×
11Bauer HockeySports72.19×
12Kansas City RoyalsSports68.37×
13Arizona CardinalsSports66.22×
14Stanley CupSports62.52×
15Buffalo BillsSports57.69×
16Leon DraisaitlSports45.05×
17Aaron RodgersSports41.94×
18San Francisco 49ersSports41.05×
19LPGASports38.24×
20Carlos AlcarazSports24.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edmonton Oilers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edmonton Oilers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Risk AppetiteTHRILL1.19×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edmonton Oilers audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.56×
Quality AwarenessPREMIUM0.56×
IndulgenceJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edmonton Oilers have in Germany?

Edmonton Oilers has an estimated audience of 395,915 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Edmonton Oilers fans?

32.9% of Edmonton Oilers fans are female, 67.1% are male, with an average age of 33.8 years.

03

Which brands do Edmonton Oilers fans like most?

Edmonton Oilers fans show strongest brand affinity for Stanley Cup (62.52×), Buffalo Bills (57.69×), and Vancouver Canucks (92.21×) over the country average.

04

Where do Edmonton Oilers fans live in Germany?

Edmonton Oilers fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Edmonton Oilers fans also like?

Beyond Edmonton Oilers itself, the audience over-indexes on Buffalo Bills (57.69×), Vancouver Canucks (92.21×), Leon Draisaitl (45.05×), and Toronto Maple Leafs (98.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Edmonton Oilers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →