Edmonton Oilers Audience in Germany
Edmonton Oilers has an estimated audience of 537,574 people in Germany. 32.9% are female, 67.1% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stanley Cup, Leon Draisaitl, Buffalo Bills, Carlos Alcaraz, Vancouver Canucks.
The average Edmonton Oilers fan in Germany is 33.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stanley Cup, Leon Draisaitl, Buffalo Bills, with strongest over-indexing on Stanley Cup (62.52× the country average). Demographically, the Edmonton Oilers audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Edmonton Oilers fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 33.8 |
| Estimated audience size | 537,574 |
Audience persona
The typical Edmonton Oilers fan in Germany is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Stanley Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 166,017 | 1.92× |
| Nordrhein-Westfalen | 159,138 | 1.35× |
| Baden-Württemberg | 88,144 | 1.2× |
| Niedersachsen | 62,565 | 1.2× |
| Hessen | 42,254 | 1.03× |
| Sachsen | 28,295 | 1.07× |
| Rheinland-Pfalz | 24,451 | 0.91× |
| Berlin | 21,880 | 0.91× |
| Schleswig-Holstein | 17,123 | 0.89× |
| Brandenburg | 15,281 | 0.92× |
| Hamburg | 10,794 | 0.89× |
| Thüringen | 10,459 | 0.76× |
| Sachsen-Anhalt | 9,850 | 0.71× |
| Mecklenburg-Vorpommern | 8,017 | 0.78× |
| Saarland | 4,782 | 0.72× |
| Bremen | 3,378 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanley Cup | 62.52× | Sports |
| Leon Draisaitl | 45.05× | Sports |
| Buffalo Bills | 57.69× | Sports |
| Carlos Alcaraz | 24.06× | Sports |
| Vancouver Canucks | 92.21× | Sports |
| Toronto Maple Leafs | 98.77× | Sports |
| Detroit Red Wings | 81.62× | Sports |
| Winnipeg Jets | 96.76× | Sports |
| Pittsburgh Penguins | 78.44× | Sports |
| Aaron Rodgers | 41.94× | Sports |
| Arizona Cardinals | 66.22× | Sports |
| San Jose Sharks | 85.9× | Sports |
| San Francisco 49ers | 41.05× | Sports |
| Kansas City Royals | 68.37× | Sports |
| Bauer Hockey | 72.19× | Sports |
| New York Islanders | 84.1× | Sports |
| LPGA | 38.24× | Sports |
| Boston Bruins | 84.08× | Sports |
| Los Angeles Kings | 76.8× | Sports |
| Chicago Cubs | 67.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.65 |
| Spirituality | BALANCE | 1.36 |
| Patriotism | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.1 |
| Risk Appetite | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 50.6% |
| United States | 28.1% |
| Germany | 4.8% |
See Edmonton Oilers audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Edmonton Oilers have in Germany?
Edmonton Oilers has an estimated audience of 537,574 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Edmonton Oilers fans?
32.9% of Edmonton Oilers fans are female, 67.1% are male, with an average age of 33.8 years.
Which brands do Edmonton Oilers fans like most?
Edmonton Oilers fans show strongest brand affinity for Stanley Cup (62.52×), Leon Draisaitl (45.05×), and Buffalo Bills (57.69×) over the country average.
Where do Edmonton Oilers fans live in Germany?
Edmonton Oilers fans in Germany are most concentrated in Bayern (reach 166,017), Nordrhein-Westfalen (reach 159,138), and Baden-Württemberg (reach 88,144). These three regions account for the largest share of the active audience.
What other brands do Edmonton Oilers fans also like?
Beyond Edmonton Oilers itself, the audience over-indexes on Leon Draisaitl (45.05×), Buffalo Bills (57.69×), Carlos Alcaraz (24.06×), and Vancouver Canucks (92.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.