Ice hockey Audience in Germany
Ice hockey has an estimated audience of 4,214,735 people in Germany. 36.1% are female, 63.9% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Eintracht Braunschweig, Tagesschau, Transfermarkt, NHL, Sportschau.
The average Ice hockey fan in Germany is 37.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Eintracht Braunschweig, Tagesschau, Transfermarkt, with strongest over-indexing on Eintracht Braunschweig (4.81× the country average). Demographically, the Ice hockey audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice hockey fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 37.2 |
| Estimated audience size | 4,214,735 |
Audience persona
The typical Ice hockey fan in Germany is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Eintracht Braunschweig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,160,351 | 1.71× |
| Nordrhein-Westfalen | 1,019,821 | 1.11× |
| Baden-Württemberg | 618,211 | 1.08× |
| Niedersachsen | 444,472 | 1.09× |
| Hessen | 278,443 | 0.87× |
| Sachsen | 208,764 | 1.01× |
| Berlin | 187,736 | 1× |
| Rheinland-Pfalz | 154,803 | 0.73× |
| Brandenburg | 145,958 | 1.12× |
| Bremen | 93,205 | 2.59× |
| Schleswig-Holstein | 88,898 | 0.59× |
| Thüringen | 84,755 | 0.79× |
| Hamburg | 73,125 | 0.77× |
| Sachsen-Anhalt | 62,874 | 0.58× |
| Mecklenburg-Vorpommern | 52,122 | 0.65× |
| Saarland | 21,044 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eintracht Braunschweig | 4.81× | Sports |
| Tagesschau | 1.58× | Movies & TV |
| Transfermarkt | 1.89× | Sports |
| NHL | 4.47× | Sports |
| Sportschau | 1.64× | Sports |
| 2. Bundesliga | 1.58× | Sports |
| IHF World Men's Handball Championship | 2.12× | Sports |
| Will Smith | 4.43× | Sports |
| Eisbären Berlin | 4.93× | Sports |
| Stanley Cup | 5.27× | Sports |
| Dynamo Dresden | 1.65× | Sports |
| Tipico | 1.52× | Games |
| Premier League | 1.55× | Sports |
| Sport Bild | 1.63× | Sports |
| 3. Liga | 1.82× | Sports |
| Leon Draisaitl | 4.22× | Sports |
| UEFA Europa League | 1.5× | Sports |
| Ice skating | 3.16× | Sports |
| Lindsey Vonn | 1.67× | Sports |
| Alexander Zverev | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.05 |
| Sustainability | BALANCE | 1.01 |
| Early Adopter Mentality | POWER | 1.01 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
See Ice hockey audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Ice hockey have in Germany?
Ice hockey has an estimated audience of 4,214,735 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ice hockey fans?
36.1% of Ice hockey fans are female, 63.9% are male, with an average age of 37.2 years.
Which brands do Ice hockey fans like most?
Ice hockey fans show strongest brand affinity for Eintracht Braunschweig (4.81×), Tagesschau (1.58×), and Transfermarkt (1.89×) over the country average.
Where do Ice hockey fans live in Germany?
Ice hockey fans in Germany are most concentrated in Bayern (reach 1,160,351), Nordrhein-Westfalen (reach 1,019,821), and Baden-Württemberg (reach 618,211). These three regions account for the largest share of the active audience.
What other brands do Ice hockey fans also like?
Beyond Ice hockey itself, the audience over-indexes on Tagesschau (1.58×), Transfermarkt (1.89×), NHL (4.47×), and Sportschau (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.