Ice hockey Audience in Germany
A data profile of the people who buy, follow and care about Ice hockey in Germany — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 4,214,735 people in Germany.
The average Ice hockey fan in Germany is 37.2 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Eintracht Braunschweig, Tagesschau, Transfermarkt, with strongest over-indexing on Eintracht Braunschweig (4.81× the country average).
Demographically, the Ice hockey audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ice hockey fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Eintracht Braunschweig.
At a glance
The key figures that characterise the Ice hockey profile in Germany.
Search interest · 12-month trend
Demographics of Ice hockey fans
36.1% are female, 63.9% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 37.2 |
| Estimated audience size | 4,214,735 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Ice hockey audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
Geography
Where the Ice hockey audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~80K | 2.22× | |
| 02 | Bayern | ~1M | 1.63× | |
| 03 | Sachsen | ~300K | 1.35× | |
| 04 | Brandenburg | ~200K | 1.28× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.05× | |
| 06 | Baden-Württemberg | ~600K | 1.03× | |
| 07 | Berlin | ~200K | 1.03× | |
| 08 | Niedersachsen | ~400K | 0.99× | |
| 09 | Thüringen | ~100K | 0.89× | |
| 10 | Hessen | ~300K | 0.81× | |
| 11 | Sachsen-Anhalt | ~90K | 0.80× | |
| 12 | Rheinland-Pfalz | ~200K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~60K | 0.77× | |
| 14 | Hamburg | ~70K | 0.71× | |
| 15 | Schleswig-Holstein | ~100K | 0.64× | |
| 16 | Saarland | ~30K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snus | Food & Beverages | 5.69× | ||
| 02 | Stanley Cup | Sports | 5.27× | ||
| 03 | Eisbären Berlin | Sports | 4.93× | ||
| 04 | Kölner Haie | Sports | 4.88× | ||
| 05 | Eintracht Braunschweig | Sports | 4.81× | ||
| 06 | NHL | Sports | 4.47× | ||
| 07 | IHF World Men's Handball Championship | Sports | 2.12× | ||
| 08 | Franziska Preuß | Sports | 1.94× | ||
| 09 | Transfermarkt | Sports | 1.89× | ||
| 10 | 3. Liga | Sports | 1.82× | ||
| 11 | Dynamo Dresden | Sports | 1.65× | ||
| 12 | Sportschau | Sports | 1.64× | ||
| 13 | Alexander Zverev | Sports | 1.63× | ||
| 14 | Sport Bild | Sports | 1.63× | ||
| 15 | Tagesschau | Movies & TV | 1.58× | ||
| 16 | 2. Bundesliga | Sports | 1.58× | ||
| 17 | 1. FC Köln | Sports | 1.57× | ||
| 18 | Premier League | Sports | 1.55× | ||
| 19 | Tipico | Games | 1.52× | ||
| 20 | UEFA Europa League | Sports | 1.50× |
Personality of the Ice hockey audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Tradition | CONSERVATISM | 1.17× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Career Orientation | POWER | 0.86× | |
| Community Orientation | OPEN | 0.90× |
Frequently asked questions
How many fans does Ice hockey have in Germany?
Ice hockey has an estimated audience of 4,214,735 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ice hockey fans?
36.1% of Ice hockey fans are female, 63.9% are male, with an average age of 37.2 years.
Which brands do Ice hockey fans like most?
Ice hockey fans show strongest brand affinity for Eintracht Braunschweig (4.81×), Tagesschau (1.58×), and Transfermarkt (1.89×) over the country average.
Where do Ice hockey fans live in Germany?
Ice hockey fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Ice hockey fans also like?
Beyond Ice hockey itself, the audience over-indexes on Tagesschau (1.58×), Transfermarkt (1.89×), Sportschau (1.64×), and NHL (4.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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