A data profile of the people who buy, follow and care about Ice hockey in United Kingdom — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 3,023,388 people in United Kingdom.
The average Ice hockey fan in United Kingdom is 37.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include National League (ice hockey), Autotrader, NHL, with strongest over-indexing on National League (ice hockey) (9.96× the country average).
Demographically, the Ice hockey audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ice hockey fan in United Kingdom is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for National League (ice hockey).
The key figures that characterise the Ice hockey profile in United Kingdom.
42.7% are female, 57.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 37.6 |
| Estimated audience size | 3,023,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Ice hockey audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
Where the Ice hockey audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.45× | |
| 02 | Scotland | ~300K | 1.25× | |
| 03 | Northern Ireland | ~100K | 1.18× | |
| 04 | North West | ~300K | 1.07× | |
| 05 | Wales | ~200K | 1.05× | |
| 06 | South East | ~400K | 1.04× | |
| 07 | South West | ~300K | 1.02× | |
| 08 | East of England | ~300K | 1.00× | |
| 09 | Yorkshire and the Humber | ~200K | 0.98× | |
| 10 | Greater London | ~400K | 0.91× | |
| 11 | North East | ~100K | 0.83× | |
| 12 | West Midlands | ~90K | 0.71× | |
| 13 | England | ~1.5M | 0.50× |
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Red Wings | Sports | 15.69× | ||
| 02 | New York Islanders | Sports | 15.48× | ||
| 03 | Toronto Maple Leafs | Sports | 15.38× | ||
| 04 | Dallas Stars | Sports | 15.00× | ||
| 05 | Wayne Gretzky | Sports | 14.69× | ||
| 06 | USA Hockey | Sports | 13.05× | ||
| 07 | Edmonton Oilers | Sports | 12.94× | ||
| 08 | Chicago Blackhawks | Sports | 12.56× | ||
| 09 | National League (ice hockey) | Sports | 9.96× | ||
| 10 | Stanley Cup playoffs | Sports | 9.94× | ||
| 11 | NHL | Sports | 4.82× | ||
| 12 | Lindsey Graham | Politics & Society | 2.75× | ||
| 13 | Google Earth | Internet & Social Media | 2.74× | ||
| 14 | David Harbour | Movies & TV | 2.46× | ||
| 15 | Scooby-Doo | Movies & TV | 2.31× | ||
| 16 | Autotrader | Cars & Mobility | 1.91× | ||
| 17 | Dog harness | Pets & Animals | 1.88× | ||
| 18 | Wildlife photography | Technology & Electronics | 1.74× | ||
| 19 | Dune | Movies & TV | 1.71× | ||
| 20 | Google Drive | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Pet Ownership | JOY | 1.28× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Early Adopter Mentality | POWER | 0.98× |
Ice hockey has an estimated audience of 3,023,388 people in United Kingdom, concentrated in England and South East.
42.7% of Ice hockey fans are female, 57.3% are male, with an average age of 37.6 years.
Ice hockey fans show strongest brand affinity for National League (ice hockey) (9.96×), Autotrader (1.91×), and NHL (4.82×) over the country average.
Ice hockey fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~400K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ice hockey itself, the audience over-indexes on Autotrader (1.91×), NHL (4.82×), Toronto Maple Leafs (15.38×), and Detroit Red Wings (15.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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