Thomas Sabo Ice Tigers Audience in Germany
Thomas Sabo Ice Tigers has an estimated audience of 347,369 people in Germany. 32.9% are female, 67.1% are male, average age 35.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Google Analytics, Alaska, Kerala, Tuscany, Sailor.
The average Thomas Sabo Ice Tigers fan in Germany is 35.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Google Analytics, Alaska, Kerala, with strongest over-indexing on Google Analytics (20× the country average). Demographically, the Thomas Sabo Ice Tigers audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Thomas Sabo Ice Tigers fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 35.0 |
| Estimated audience size | 347,369 |
Audience persona
The typical Thomas Sabo Ice Tigers fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 260,527 | 10.73× |
| Baden-Württemberg | 25,613 | 0.54× |
| Nordrhein-Westfalen | 20,006 | 0.26× |
| Hessen | 14,414 | 0.54× |
| Niedersachsen | 8,566 | 0.25× |
| Thüringen | 7,156 | 0.81× |
| Sachsen | 7,102 | 0.42× |
| Berlin | 6,298 | 0.41× |
| Brandenburg | 4,376 | 0.41× |
| Rheinland-Pfalz | 3,971 | 0.23× |
| Hamburg | 2,410 | 0.31× |
| Schleswig-Holstein | 1,961 | 0.16× |
| Bremen | 1,507 | 0.51× |
| Sachsen-Anhalt | 1,383 | 0.15× |
| Mecklenburg-Vorpommern | 1,178 | 0.18× |
| Saarland | 422 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 20× | Internet & Social Media |
| Alaska | 20× | Travel & Leisure |
| Kerala | 20× | Travel & Leisure |
| Tuscany | 20× | Travel & Leisure |
| Sailor | 20× | Travel & Leisure |
| Golden Gate | 20× | Games |
| Google Wallet | 19.14× | Technology & Electronics |
| Jura Mountains | 20× | Travel & Leisure |
| Justice | 12.34× | Politics & Society |
| Minnesota | 20× | Travel & Leisure |
| Jumia | 20× | Fashion & Accessoires |
| Nebraska | 20× | Travel & Leisure |
| Food quality | 20× | Food & Beverages |
| Gauri Khan | 20× | Movies & TV |
| Rajasthan | 20× | Travel & Leisure |
| John Stuart Mill | 20× | Politics & Society |
| Jonathan Davis | 20× | Music & Radio |
| St Matthew Passion | 20× | |
| Noodle (Gorillaz) | 4.42× | Music & Radio |
| Litter box | 1.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.2 |
| Convenience Orientation | PREMIUM | 0.99 |
| Early Adopter Mentality | POWER | 0.97 |
| Luxury Orientation | PREMIUM | 0.97 |
| Risk Appetite | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.3% |
| United States | 2.0% |
| Austria | 1.7% |
See Thomas Sabo Ice Tigers audiences in other countries
- Thomas Sabo Ice Tigers — United States
- Thomas Sabo Ice Tigers — United Kingdom
- Thomas Sabo Ice Tigers — France
- Thomas Sabo Ice Tigers — Italy
- Thomas Sabo Ice Tigers — Spain
- Thomas Sabo Ice Tigers — Brazil
- Thomas Sabo Ice Tigers — Japan
- Thomas Sabo Ice Tigers — South Korea
- Thomas Sabo Ice Tigers — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Thomas Sabo Ice Tigers have in Germany?
Thomas Sabo Ice Tigers has an estimated audience of 347,369 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Thomas Sabo Ice Tigers fans?
32.9% of Thomas Sabo Ice Tigers fans are female, 67.1% are male, with an average age of 35.0 years.
Which brands do Thomas Sabo Ice Tigers fans like most?
Thomas Sabo Ice Tigers fans show strongest brand affinity for Google Analytics (20×), Alaska (20×), and Kerala (20×) over the country average.
Where do Thomas Sabo Ice Tigers fans live in Germany?
Thomas Sabo Ice Tigers fans in Germany are most concentrated in Bayern (reach 260,527), Baden-Württemberg (reach 25,613), and Nordrhein-Westfalen (reach 20,006). These three regions account for the largest share of the active audience.
What other brands do Thomas Sabo Ice Tigers fans also like?
Beyond Thomas Sabo Ice Tigers itself, the audience over-indexes on Alaska (20×), Kerala (20×), Tuscany (20×), and Sailor (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Sabo Ice Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.