Rascasse Audience Intelligence

Thomas Sabo Ice Tigers Audience in Germany

A data profile of the people who buy, follow and care about Thomas Sabo Ice Tigers in Germany — modelled from more than twelve digital signal sources. Thomas Sabo Ice Tigers has an estimated audience of 337,244 people in Germany.

#18among Ice hockey in Germany#254among Team in Germany#1263in Sports

The average Thomas Sabo Ice Tigers fan in Germany is 35.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include 1. FC Nürnberg, Stanley Cup, Eisbären Berlin, with strongest over-indexing on 1. FC Nürnberg (17.89× the country average).

Demographically, the Thomas Sabo Ice Tigers audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thomas Sabo Ice Tigers fan in Germany is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for 1. FC Nürnberg.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Sabo Ice Tigers profile in Germany.

Audience size
337K
in Germany
Gender
32.9%♀
67.1% male
Age
35.0
average years
Country rank
#15959
Team in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Sabo Ice Tigers fans

32.9% are female, 67.1% are male, average age 35.0.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Thomas Sabo Ice Tigers audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age35.0
Estimated audience size337,244
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Thomas Sabo Ice Tigers audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3923%
40-4922%
50+6%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Thomas Sabo Ice Tigers audience comes from Germany.

Worldwide audience distribution share by country for Thomas Sabo Ice Tigers
CountryShare
Germany88.0%
United States2.0%
Austria1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Sabo Ice Tigers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thomas Sabo Ice Tigers fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K10.63×
02Thüringen~9K1.02×
03Bremen~2K0.72×
04Saarland~3K0.69×
05Sachsen~10K0.59×
06Mecklenburg-Vorpommern~4K0.58×
07Sachsen-Anhalt~5K0.55×
08Brandenburg~6K0.52×
09Baden-Württemberg~20K0.50×
10Hessen~10K0.47×
11Hamburg~4K0.45×
12Schleswig-Holstein~6K0.44×
13Berlin~7K0.42×
14Rheinland-Pfalz~7K0.41×
15Niedersachsen~10K0.32×
16Nordrhein-Westfalen~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Thomas Sabo Ice Tigers, Germany
0.30×1.00×10.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Sabo Ice Tigers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Sabo Ice Tigers audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports34.60×
02Stanley CupSports20.00×
03Krefeld PinguineSports20.00×
04Edmonton OilersSports20.00×
05Indiana PacersSports20.00×
06Eisbären BerlinSports18.54×
071. FC NürnbergSports17.89×
08Aaron RodgersSports16.08×
09Kölner HaieSports14.94×
10SpVgg Greuther FürthSports14.85×
11SSV Jahn RegensburgSports14.22×
12VfL OsnabrückSports8.66×
13Ice skatingSports8.45×
14Frauen-BundesligaSports7.18×
15Eintracht BraunschweigSports6.84×
16VfL BochumSports6.03×
173. LigaSports5.18×
18Dynamo DresdenSports3.51×
19TransfermarktSports3.40×
20SportschauSports3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Sabo Ice Tigers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Sabo Ice Tigers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
PatriotismCONSERVATISM1.36×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Sabo Ice Tigers audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Design AffinityPREMIUM0.69×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Sabo Ice Tigers have in Germany?

Thomas Sabo Ice Tigers has an estimated audience of 337,244 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Thomas Sabo Ice Tigers fans?

32.9% of Thomas Sabo Ice Tigers fans are female, 67.1% are male, with an average age of 35.0 years.

03

Which brands do Thomas Sabo Ice Tigers fans like most?

Thomas Sabo Ice Tigers fans show strongest brand affinity for 1. FC Nürnberg (17.89×), Stanley Cup (20×), and Eisbären Berlin (18.54×) over the country average.

04

Where do Thomas Sabo Ice Tigers fans live in Germany?

Thomas Sabo Ice Tigers fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~20K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Sabo Ice Tigers fans also like?

Beyond Thomas Sabo Ice Tigers itself, the audience over-indexes on Stanley Cup (20×), Eisbären Berlin (18.54×), SpVgg Greuther Fürth (14.85×), and Krefeld Pinguine (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Thomas Sabo Ice Tigers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thomas Sabo Ice Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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