A data profile of the people who buy, follow and care about Voltron in United States — modelled from more than twelve digital signal sources. Voltron has an estimated audience of 866,074 people in United States.
The average Voltron fan in United States is 31.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Scooby-Doo, The Cleveland Show, Humidifier, with strongest over-indexing on Scooby-Doo (27.15× the country average).
Demographically, the Voltron audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Voltron fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Voltron profile in United States.
44.2% are female, 55.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 31.2 |
| Estimated audience size | 866,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 5% |
Where the Voltron audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.33× | |
| 02 | California | ~100K | 1.24× | |
| 03 | Missouri | ~20K | 1.24× | |
| 04 | Washington | ~20K | 1.21× | |
| 05 | Oregon | ~10K | 1.21× | |
| 06 | Idaho | ~5K | 1.17× | |
| 07 | Oklahoma | ~10K | 1.13× | |
| 08 | Arizona | ~20K | 1.11× | |
| 09 | Texas | ~80K | 1.10× | |
| 10 | Virginia | ~20K | 1.10× | |
| 11 | Ohio | ~30K | 1.08× | |
| 12 | Nevada | ~9K | 1.07× | |
| 13 | Maine | ~3K | 1.07× | |
| 14 | Florida | ~60K | 1.06× | |
| 15 | Alaska | ~2K | 1.06× | |
| 16 | Maryland | ~20K | 1.05× | |
| 17 | Hawaii | ~4K | 1.04× | |
| 18 | Indiana | ~20K | 1.03× | |
| 19 | Georgia | ~30K | 1.02× | |
| 20 | Michigan | ~20K | 1.02× | |
| 21 | Colorado | ~10K | 1.02× | |
| 22 | Arkansas | ~7K | 1.01× | |
| 23 | New Mexico | ~4K | 1.01× | |
| 24 | North Carolina | ~30K | 1.00× | |
| 25 | Tennessee | ~20K | 1.00× | |
| 26 | Kansas | ~7K | 1.00× | |
| 27 | New York | ~50K | 0.98× | |
| 28 | Connecticut | ~9K | 0.98× | |
| 29 | Kentucky | ~10K | 0.97× | |
| 30 | Vermont | ~2K | 0.97× | |
| 31 | Pennsylvania | ~30K | 0.96× | |
| 32 | Louisiana | ~10K | 0.95× | |
| 33 | Mississippi | ~7K | 0.95× | |
| 34 | New Hampshire | ~3K | 0.95× | |
| 35 | Rhode Island | ~3K | 0.95× | |
| 36 | New Jersey | ~20K | 0.94× | |
| 37 | Illinois | ~30K | 0.93× | |
| 38 | Alabama | ~10K | 0.93× | |
| 39 | West Virginia | ~4K | 0.93× | |
| 40 | Massachusetts | ~20K | 0.92× | |
| 41 | Minnesota | ~10K | 0.91× | |
| 42 | Delaware | ~2K | 0.90× | |
| 43 | Nebraska | ~4K | 0.89× | |
| 44 | Wisconsin | ~10K | 0.88× | |
| 45 | South Carolina | ~10K | 0.86× | |
| 46 | Washington, District of Columbia | ~2K | 0.86× | |
| 47 | Montana | ~2K | 0.86× | |
| 48 | North Dakota | ~2K | 0.86× | |
| 49 | Iowa | ~6K | 0.84× | |
| 50 | South Dakota | ~2K | 0.78× |
The strongest cross-interests of the Voltron audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Cleveland Show | Movies & TV | 96.49× | ||
| 02 | Humidifier | Home & Garden | 36.19× | ||
| 03 | Agents of S.H.I.E.L.D. | Movies & TV | 31.00× | ||
| 04 | Scooby-Doo | Movies & TV | 27.15× | ||
| 05 | Sarah Michelle Gellar | Movies & TV | 17.62× | ||
| 06 | International education | Business & Career | 14.77× | ||
| 07 | Transformers (toy line) | Kids & Family | 13.74× | ||
| 08 | Graphic novel | Literature | 13.29× | ||
| 09 | Alvin and the Chipmunks | Music & Radio | 12.07× | ||
| 10 | Yard House | Food & Beverages | 11.83× | ||
| 11 | Black Panther (film) | Movies & TV | 11.73× | ||
| 12 | Robert Downey jr | Movies & TV | 11.59× | ||
| 13 | Millie Bobby Brown | Movies & TV | 9.89× | ||
| 14 | Zootopia | Movies & TV | 9.81× | ||
| 15 | Hello Kitty | Kids & Family | 8.58× | ||
| 16 | Shōnen manga | Literature | 7.76× | ||
| 17 | Anime and manga fandom | Literature | 5.00× | ||
| 18 | Superman | Movies & TV | 4.51× | ||
| 19 | Anime movies | Movies & TV | 3.37× | ||
| 20 | Harry Potter | Movies & TV | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.65× | |
| Sustainability | BALANCE | 1.61× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.83× |
Voltron has an estimated audience of 866,074 people in United States, concentrated in California and Texas.
44.2% of Voltron fans are female, 55.8% are male, with an average age of 31.2 years.
Voltron fans show strongest brand affinity for Scooby-Doo (27.15×), The Cleveland Show (96.49×), and Humidifier (36.19×) over the country average.
Voltron fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Voltron itself, the audience over-indexes on The Cleveland Show (96.49×), Humidifier (36.19×), Superman (4.51×), and Millie Bobby Brown (9.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Voltron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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