Rascasse Audience Intelligence

Cigarette pack Audience in Germany

A data profile of the people who buy, follow and care about Cigarette pack in Germany — modelled from more than twelve digital signal sources. Cigarette pack has an estimated audience of 235,679 people in Germany.

#6909among Topic in Germany#987in Food & Beverages

The average Cigarette pack fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Camel (cigarette), Vaporwave, Reese Witherspoon, with strongest over-indexing on Camel (cigarette) (48.22× the country average).

Demographically, the Cigarette pack audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cigarette pack fan in Germany is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Camel (cigarette).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cigarette pack profile in Germany.

Audience size
236K
in Germany
Gender
56.5%♀
43.5% male
Age
40.2
average years
Country rank
#20430
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cigarette pack fans

56.5% are female, 43.5% are male, average age 40.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Cigarette pack audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age40.2
Estimated audience size235,679
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Cigarette pack audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3923%
40-4917%
50+23%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Cigarette pack audience comes from Germany.

Worldwide audience distribution share by country for Cigarette pack
CountryShare
United States39.7%
France6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cigarette pack audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cigarette pack fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.16×
02Berlin~10K1.10×
03Saarland~3K1.09×
04Mecklenburg-Vorpommern~5K1.03×
05Sachsen-Anhalt~6K1.01×
06Hessen~20K0.99×
07Thüringen~6K0.99×
08Brandenburg~7K0.98×
09Rheinland-Pfalz~10K0.96×
10Schleswig-Holstein~8K0.96×
11Hamburg~5K0.96×
12Sachsen~10K0.95×
13Niedersachsen~20K0.92×
14Baden-Württemberg~30K0.88×
15Bayern~30K0.86×
16Nordrhein-Westfalen~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Cigarette pack, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cigarette pack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cigarette pack audience
#·InterestCategoryAffinity×
01Bond StreetTravel & Leisure56.20×
02Camel (cigarette)Food & Beverages48.22×
03VaporwaveMusic & Radio37.00×
04John CleeseMovies & TV14.60×
05Reese WitherspoonMovies & TV13.79×
06Laurence FishburneMovies & TV12.34×
07CigaretteFood & Beverages11.77×
08SmokingFood & Beverages11.52×
09Rosario DawsonMovies & TV10.59×
10EdXKids & Family9.96×
11Bob DylanMusic & Radio9.75×
12New York KnicksSports7.78×
13BreathingHealth6.74×
14Rugby unionSports6.00×
15Peaky Blinders (TV series)Movies & TV3.78×
16Fortuna DüsseldorfSports3.60×
17Business classTravel & Leisure2.97×
18Musical instrumentMusic & Radio2.16×
19RedditInternet & Social Media2.13×
20SupermanMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cigarette pack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cigarette pack audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
IndividualismJOY1.97×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cigarette pack audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Family OrientationCONSERVATISM0.72×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cigarette pack have in Germany?

Cigarette pack has an estimated audience of 235,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cigarette pack fans?

56.5% of Cigarette pack fans are female, 43.5% are male, with an average age of 40.2 years.

03

Which brands do Cigarette pack fans like most?

Cigarette pack fans show strongest brand affinity for Camel (cigarette) (48.22×), Vaporwave (37×), and Reese Witherspoon (13.79×) over the country average.

04

Where do Cigarette pack fans live in Germany?

Cigarette pack fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cigarette pack fans also like?

Beyond Cigarette pack itself, the audience over-indexes on Vaporwave (37×), Reese Witherspoon (13.79×), Bob Dylan (9.75×), and Bond Street (56.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cigarette pack audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cigarette pack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →