Cigarette pack Audience in Germany
Cigarette pack has an estimated audience of 235,679 people in Germany. 56.5% are female, 43.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Kieser Training, L'Île-Rousse, Progressive rock, Glamis, Natural rubber.
The average Cigarette pack fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Kieser Training, L'Île-Rousse, Progressive rock, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Cigarette pack audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cigarette pack fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.2 |
| Estimated audience size | 235,679 |
Audience persona
The typical Cigarette pack fan in Germany is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 32,384 | 0.63× |
| Bayern | 22,351 | 0.59× |
| Hessen | 19,058 | 1.06× |
| Baden-Württemberg | 18,189 | 0.57× |
| Niedersachsen | 14,669 | 0.64× |
| Berlin | 14,068 | 1.33× |
| Rheinland-Pfalz | 9,072 | 0.77× |
| Sachsen-Anhalt | 6,694 | 1.1× |
| Brandenburg | 6,204 | 0.85× |
| Sachsen | 6,037 | 0.52× |
| Mecklenburg-Vorpommern | 5,887 | 1.31× |
| Thüringen | 5,743 | 0.96× |
| Schleswig-Holstein | 5,485 | 0.65× |
| Bremen | 5,265 | 2.61× |
| Saarland | 4,877 | 1.69× |
| Hamburg | 3,910 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| L'Île-Rousse | 34.02× | Travel & Leisure |
| Progressive rock | 2.95× | Music & Radio |
| Glamis | 4.36× | Travel & Leisure |
| Natural rubber | 1.55× | Cars & Mobility |
| Loincloth | 1.87× | Fashion & Accessoires |
| Hypertext | 1.74× | Technology & Electronics |
| Hückelhoven | 4.86× | Travel & Leisure |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
| Graham Greene (actor) | 2.09× | |
| Moroccan riad | 2.93× | Politics & Society |
| Johnny Mnemonic (film) | 9.01× | Movies & TV |
| Gumbal | 2.55× | Cars & Mobility |
| Manado | 12.15× | Travel & Leisure |
| Surveillance aircraft | 2.39× | |
| Kippah | 2.02× | Fashion & Accessoires |
| South Asian cuisine | 2.93× | Food & Beverages |
| Christmas Gifts | 2.06× | Kids & Family |
| Hatten | 2.16× | Travel & Leisure |
| The Equalizer | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| France | 6.8% |
| United Kingdom | 6.0% |
See Cigarette pack audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cigarette pack have in Germany?
Cigarette pack has an estimated audience of 235,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cigarette pack fans?
56.5% of Cigarette pack fans are female, 43.5% are male, with an average age of 40.2 years.
Which brands do Cigarette pack fans like most?
Cigarette pack fans show strongest brand affinity for Kieser Training (14.62×), L'Île-Rousse (34.02×), and Progressive rock (2.95×) over the country average.
Where do Cigarette pack fans live in Germany?
Cigarette pack fans in Germany are most concentrated in Nordrhein-Westfalen (reach 32,384), Bayern (reach 22,351), and Hessen (reach 19,058). These three regions account for the largest share of the active audience.
What other brands do Cigarette pack fans also like?
Beyond Cigarette pack itself, the audience over-indexes on L'Île-Rousse (34.02×), Progressive rock (2.95×), Glamis (4.36×), and Natural rubber (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cigarette pack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.