A data profile of the people who buy, follow and care about Michael Bully Herbig in Germany — modelled from more than twelve digital signal sources. Michael Bully Herbig has an estimated audience of 1,326,081 people in Germany.
The average Michael Bully Herbig fan in Germany is 35.8 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include LOL: Last One Laughing, Diana Herold, Julian Looman, with strongest over-indexing on LOL: Last One Laughing (187.87× the country average).
Demographically, the Michael Bully Herbig audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Michael Bully Herbig fan in Germany is balanced, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for LOL: Last One Laughing.
The key figures that characterise the Michael Bully Herbig profile in Germany.
47.9% are female, 52.1% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 35.8 |
| Estimated audience size | 1,326,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 10% |
of the worldwide Michael Bully Herbig audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.4% |
| Austria | 9.8% |
| Switzerland | 3.7% |
Where the Michael Bully Herbig audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.42× | |
| 02 | Sachsen | ~70K | 1.28× | |
| 03 | Thüringen | ~40K | 1.23× | |
| 04 | Sachsen-Anhalt | ~40K | 1.19× | |
| 05 | Brandenburg | ~40K | 1.11× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.05× | |
| 07 | Niedersachsen | ~100K | 0.99× | |
| 08 | Rheinland-Pfalz | ~60K | 0.99× | |
| 09 | Schleswig-Holstein | ~40K | 0.96× | |
| 10 | Baden-Württemberg | ~200K | 0.95× | |
| 11 | Saarland | ~10K | 0.93× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.92× | |
| 13 | Hessen | ~70K | 0.83× | |
| 14 | Hamburg | ~20K | 0.76× | |
| 15 | Berlin | ~40K | 0.74× | |
| 16 | Bremen | ~7K | 0.70× |
The strongest cross-interests of the Michael Bully Herbig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diana Herold | Movies & TV | 188.34× | ||
| 02 | LOL: Last One Laughing | Movies & TV | 187.87× | ||
| 03 | Spice and Wolf | Literature | 162.72× | ||
| 04 | Park University | Business & Career | 158.01× | ||
| 05 | Julian Looman | Movies & TV | 126.02× | ||
| 06 | Nguyễn Ngọc Ngạn | Literature | 120.95× | ||
| 07 | Lan Kwai Fong | Travel & Leisure | 69.60× | ||
| 08 | Stefan Raab | Movies & TV | 4.69× | ||
| 09 | Hape Kerkeling | Movies & TV | 4.25× | ||
| 10 | Manuel Neuer | Sports | 3.68× | ||
| 11 | Let's Dance (German TV series) | Movies & TV | 2.73× | ||
| 12 | Sportschau | Sports | 2.71× | ||
| 13 | Trend analysis | Business & Career | 2.52× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.30× | ||
| 15 | SV Werder Bremen | Sports | 2.24× | ||
| 16 | Superman | Movies & TV | 2.23× | ||
| 17 | Bild | News | 1.99× | ||
| 18 | ZDF | Movies & TV | 1.92× | ||
| 19 | Deutsche Bahn | Cars & Mobility | 1.70× | ||
| 20 | Borussia Dortmund | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Extroversion | THRILL | 1.24× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.89× | |
| Urban Lifestyle | OPEN | 0.90× |
Michael Bully Herbig has an estimated audience of 1,326,081 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
47.9% of Michael Bully Herbig fans are female, 52.1% are male, with an average age of 35.8 years.
Michael Bully Herbig fans show strongest brand affinity for LOL: Last One Laughing (187.87×), Diana Herold (188.34×), and Julian Looman (126.02×) over the country average.
Michael Bully Herbig fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Michael Bully Herbig itself, the audience over-indexes on Diana Herold (188.34×), Julian Looman (126.02×), Spice and Wolf (162.72×), and Park University (158.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Michael Bully Herbig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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