A data profile of the people who buy, follow and care about LOL: Last One Laughing in Germany — modelled from more than twelve digital signal sources. LOL: Last One Laughing has an estimated audience of 327,516 people in Germany.
The average LOL: Last One Laughing fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Bully Herbig, Jamie Lee Curtis, Dua Lipa, with strongest over-indexing on Michael Bully Herbig (187.87× the country average).
Demographically, the LOL: Last One Laughing audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LOL: Last One Laughing fan in Germany is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Michael Bully Herbig.
The key figures that characterise the LOL: Last One Laughing profile in Germany.
46.9% are female, 53.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 35.4 |
| Estimated audience size | 327,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide LOL: Last One Laughing audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 71.5% |
| Austria | 5.0% |
| Philippines | 4.9% |
Where the LOL: Last One Laughing audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.42× | |
| 02 | Sachsen-Anhalt | ~10K | 1.19× | |
| 03 | Brandenburg | ~10K | 1.16× | |
| 04 | Thüringen | ~10K | 1.12× | |
| 05 | Schleswig-Holstein | ~10K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.02× | |
| 07 | Niedersachsen | ~30K | 1.01× | |
| 08 | Hamburg | ~7K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~6K | 0.95× | |
| 10 | Rheinland-Pfalz | ~20K | 0.94× | |
| 11 | Bayern | ~50K | 0.93× | |
| 12 | Saarland | ~4K | 0.93× | |
| 13 | Baden-Württemberg | ~40K | 0.90× | |
| 14 | Berlin | ~10K | 0.89× | |
| 15 | Bremen | ~2K | 0.83× | |
| 16 | Hessen | ~20K | 0.80× |
The strongest cross-interests of the LOL: Last One Laughing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Bully Herbig | Movies & TV | 187.87× | ||
| 02 | Jamie Lee Curtis | Movies & TV | 33.68× | ||
| 03 | Dua Lipa | Music & Radio | 15.16× | ||
| 04 | Beck | Music & Radio | 8.56× | ||
| 05 | Robin Williams | Movies & TV | 7.40× | ||
| 06 | Hungary | Travel & Leisure | 7.40× | ||
| 07 | Jürgen Vogel | Movies & TV | 6.68× | ||
| 08 | Silent Hill (film) | Movies & TV | 6.46× | ||
| 09 | Broadway theatre | Travel & Leisure | 5.72× | ||
| 10 | Nicholas Hoult | Movies & TV | 5.53× | ||
| 11 | Reggaeton | Music & Radio | 4.90× | ||
| 12 | Cultural heritage | Politics & Society | 3.78× | ||
| 13 | Catholic Church | Politics & Society | 3.70× | ||
| 14 | Hape Kerkeling | Movies & TV | 3.67× | ||
| 15 | Robert Redford | Movies & TV | 3.11× | ||
| 16 | Beetlejuice | Movies & TV | 3.06× | ||
| 17 | Livemusic | Music & Radio | 2.50× | ||
| 18 | Tagesschau | Movies & TV | 1.89× | ||
| 19 | Transfermarkt | Sports | 1.79× | ||
| 20 | Nature | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.64× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.84× | |
| Sustainability | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
LOL: Last One Laughing has an estimated audience of 327,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
46.9% of LOL: Last One Laughing fans are female, 53.1% are male, with an average age of 35.4 years.
LOL: Last One Laughing fans show strongest brand affinity for Michael Bully Herbig (187.87×), Jamie Lee Curtis (33.68×), and Dua Lipa (15.16×) over the country average.
LOL: Last One Laughing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond LOL: Last One Laughing itself, the audience over-indexes on Jamie Lee Curtis (33.68×), Dua Lipa (15.16×), Robin Williams (7.4×), and Hungary (7.4×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for LOL: Last One Laughing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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