Deloitte Audience in Germany
Deloitte has an estimated audience of 690,083 people in Germany. 38.3% are female, 61.7% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: KPMG, Bechtle, Bookkeeping, Management consulting, Roland Berger Strategy Consultants.
The average Deloitte fan in Germany is 35.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include KPMG, Bechtle, Bookkeeping, with strongest over-indexing on KPMG (41.58× the country average). Demographically, the Deloitte audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Deloitte fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 35.5 |
| Estimated audience size | 690,083 |
Audience persona
The typical Deloitte fan in Germany is more male, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 164,264 | 1.48× |
| Nordrhein-Westfalen | 129,302 | 0.86× |
| Baden-Württemberg | 124,334 | 1.32× |
| Hessen | 111,612 | 2.12× |
| Berlin | 59,344 | 1.92× |
| Niedersachsen | 55,465 | 0.83× |
| Rheinland-Pfalz | 32,358 | 0.94× |
| Sachsen | 28,235 | 0.83× |
| Hamburg | 27,201 | 1.74× |
| Schleswig-Holstein | 16,441 | 0.66× |
| Brandenburg | 14,969 | 0.7× |
| Sachsen-Anhalt | 9,073 | 0.51× |
| Thüringen | 8,002 | 0.46× |
| Mecklenburg-Vorpommern | 5,030 | 0.38× |
| Saarland | 4,344 | 0.51× |
| Bremen | 4,337 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KPMG | 41.58× | Business & Career |
| Bechtle | 32.53× | Technology & Electronics |
| Bookkeeping | 20.43× | Games |
| Management consulting | 20.02× | Business & Career |
| Roland Berger Strategy Consultants | 40.56× | Business & Career |
| Digital transformation | 16.29× | Business & Career |
| Financial technology | 8.25× | Business & Career |
| 4× | Internet & Social Media | |
| Reply | 32.42× | Technology & Electronics |
| Financial accounting | 9.84× | Business & Career |
| McKinsey & Company | 24.82× | Business & Career |
| Google Docs | 7.02× | Internet & Social Media |
| Boston Consulting Group | 32.17× | Business & Career |
| Accounting | 6.72× | Business & Career |
| Professional services | 25.82× | Business & Career |
| Master of Business Administration | 6.1× | Business & Career |
| Certified Public Accountant | 21.71× | Business & Career |
| Job | 3.02× | Business & Career |
| Internship | 7.96× | Business & Career |
| Project planning | 26.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.37 |
| Early Adopter Mentality | POWER | 2.44 |
| Sustainability | BALANCE | 1.78 |
| Social Media Usage | JOY | 1.67 |
| Risk Appetite | THRILL | 1.66 |
| Need for Security | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 22.8% |
| United States | 16.3% |
| Germany | 5.2% |
See Deloitte audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
Frequently asked questions
How many fans does Deloitte have in Germany?
Deloitte has an estimated audience of 690,083 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Deloitte fans?
38.3% of Deloitte fans are female, 61.7% are male, with an average age of 35.5 years.
Which brands do Deloitte fans like most?
Deloitte fans show strongest brand affinity for KPMG (41.58×), Bechtle (32.53×), and Bookkeeping (20.43×) over the country average.
Where do Deloitte fans live in Germany?
Deloitte fans in Germany are most concentrated in Bayern (reach 164,264), Nordrhein-Westfalen (reach 129,302), and Baden-Württemberg (reach 124,334). These three regions account for the largest share of the active audience.
What other brands do Deloitte fans also like?
Beyond Deloitte itself, the audience over-indexes on Bechtle (32.53×), Bookkeeping (20.43×), Management consulting (20.02×), and Roland Berger Strategy Consultants (40.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deloitte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.