Rascasse Audience Intelligence

Professional services Audience in Germany

A data profile of the people who buy, follow and care about Professional services in Germany — modelled from more than twelve digital signal sources. Professional services has an estimated audience of 243,914 people in Germany.

#6809among Topic in Germany#1332in Business & Career

The average Professional services fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dailymotion, GitHub, Ernst & Young, with strongest over-indexing on Dailymotion (48.08× the country average).

Demographically, the Professional services audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Professional services fan in Germany is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Dailymotion.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional services profile in Germany.

Audience size
244K
in Germany
Gender
41.6%♀
58.4% male
Age
39.2
average years
Country rank
#19992
Topic in Germany
Fig. 01

Search interest · 12-month trend

+198%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional services fans

41.6% are female, 58.4% are male, average age 39.2.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Professional services audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age39.2
Estimated audience size243,914
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Professional services audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Professional services audience comes from Germany.

Worldwide audience distribution share by country for Professional services
CountryShare
United States32.0%
United Kingdom14.7%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional services audience in Germany is strongest.

Fig. 05

Top regions by affinity

Professional services fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.53×
02Bremen~2K1.17×
03Nordrhein-Westfalen~60K1.15×
04Bayern~40K1.07×
05Berlin~10K1.07×
06Saarland~3K1.06×
07Baden-Württemberg~30K1.00×
08Hamburg~5K0.98×
09Sachsen-Anhalt~6K0.97×
10Mecklenburg-Vorpommern~4K0.97×
11Thüringen~6K0.96×
12Rheinland-Pfalz~10K0.95×
13Niedersachsen~20K0.92×
14Brandenburg~7K0.91×
15Schleswig-Holstein~8K0.89×
16Sachsen~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Professional services, Germany
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional services audience
#·InterestCategoryAffinity×
01Ernst & YoungBusiness & Career78.99×
02Pau GasolSports52.47×
03DailymotionMovies & TV48.08×
04DeloitteBusiness & Career25.82×
05PricewaterhouseCoopersBusiness & Career25.29×
06GitHubInternet & Social Media24.19×
07McKinsey & CompanyBusiness & Career20.43×
08AccentureBusiness & Career16.73×
09Accept (band)Music & Radio16.39×
10Bank of ScotlandBusiness & Career12.17×
11Management consultingBusiness & Career9.92×
12Leon GoretzkaSports7.87×
13Business schoolBusiness & Career7.85×
14Career developmentBusiness & Career5.06×
15MSV DuisburgSports4.90×
16PaybackShopping4.69×
17Master of Business AdministrationBusiness & Career4.33×
18CommerzbankBusiness & Career4.01×
19PostbankBusiness & Career2.52×
20SV Werder BremenSports2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional services audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.23×
Risk AppetiteTHRILL1.79×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional services audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Pet OwnershipJOY0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional services have in Germany?

Professional services has an estimated audience of 243,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Professional services fans?

41.6% of Professional services fans are female, 58.4% are male, with an average age of 39.2 years.

03

Which brands do Professional services fans like most?

Professional services fans show strongest brand affinity for Dailymotion (48.08×), GitHub (24.19×), and Ernst & Young (78.99×) over the country average.

04

Where do Professional services fans live in Germany?

Professional services fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Professional services fans also like?

Beyond Professional services itself, the audience over-indexes on GitHub (24.19×), Ernst & Young (78.99×), Deloitte (25.82×), and Commerzbank (4.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Professional services audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Professional services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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