Professional services Audience in Germany
Professional services has an estimated audience of 243,914 people in Germany. 41.6% are female, 58.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dailymotion, GitHub, Deloitte, Ernst & Young, Héctor Bellerín.
The average Professional services fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dailymotion, GitHub, Deloitte, with strongest over-indexing on Dailymotion (41.93× the country average). Demographically, the Professional services audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Professional services fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 39.2 |
| Estimated audience size | 243,914 |
Audience persona
The typical Professional services fan in Germany is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Dailymotion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,378 | 1.28× |
| Bayern | 44,784 | 1.14× |
| Baden-Württemberg | 35,562 | 1.07× |
| Hessen | 31,314 | 1.68× |
| Niedersachsen | 16,772 | 0.71× |
| Berlin | 13,670 | 1.25× |
| Rheinland-Pfalz | 10,983 | 0.9× |
| Sachsen | 6,661 | 0.56× |
| Hamburg | 5,815 | 1.05× |
| Thüringen | 4,656 | 0.75× |
| Schleswig-Holstein | 4,561 | 0.52× |
| Brandenburg | 4,191 | 0.55× |
| Sachsen-Anhalt | 4,174 | 0.66× |
| Bremen | 3,880 | 1.86× |
| Mecklenburg-Vorpommern | 3,671 | 0.79× |
| Saarland | 3,650 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dailymotion | 41.93× | Movies & TV |
| GitHub | 31.43× | Internet & Social Media |
| Deloitte | 37.7× | Business & Career |
| Ernst & Young | 74.32× | Business & Career |
| Héctor Bellerín | 95.23× | Sports |
| Accenture | 19.05× | Business & Career |
| McKinsey & Company | 24.04× | Business & Career |
| Commerzbank | 3.45× | Business & Career |
| Leon Goretzka | 9.95× | Sports |
| Pau Gasol | 56.72× | Sports |
| 2.58× | Internet & Social Media | |
| MSV Duisburg | 6.28× | Sports |
| Accept (band) | 18.12× | Music & Radio |
| SV Werder Bremen | 2.61× | Sports |
| Business school | 7.3× | Business & Career |
| Tagesschau | 1.91× | Movies & TV |
| Payback | 4.22× | Shopping |
| Business intelligence | 11.74× | Business & Career |
| Management consulting | 8.88× | Business & Career |
| Data science | 7.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.83 |
| Family Orientation | CONSERVATISM | 1.89 |
| Sustainability | BALANCE | 1.75 |
| Early Adopter Mentality | POWER | 1.74 |
| Need for Security | CONSERVATISM | 1.7 |
| Indulgence | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| United Kingdom | 14.7% |
| India | 6.8% |
See Professional services audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Professional services have in Germany?
Professional services has an estimated audience of 243,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Professional services fans?
41.6% of Professional services fans are female, 58.4% are male, with an average age of 39.2 years.
Which brands do Professional services fans like most?
Professional services fans show strongest brand affinity for Dailymotion (41.93×), GitHub (31.43×), and Deloitte (37.7×) over the country average.
Where do Professional services fans live in Germany?
Professional services fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,378), Bayern (reach 44,784), and Baden-Württemberg (reach 35,562). These three regions account for the largest share of the active audience.
What other brands do Professional services fans also like?
Beyond Professional services itself, the audience over-indexes on GitHub (31.43×), Deloitte (37.7×), Ernst & Young (74.32×), and Héctor Bellerín (95.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Professional services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.